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Apple and domestic mobile phone brands, the development strategy of the two is different. Apple's mobile phone pricing has always been high, while domestic mobile phone brands pay more attention to cost performance. Apple only released a series of flagship mobile phones a year, and domestic mobile phone brands are better at "machine sea tactics".
When it comes to Apple's Cook, many people say that he is a shrewd businessman. After all, apple can become the most profitable company in the United States, it is not an easy task. Apple's mobile phone took the lead in opening the precedent, canceling the original standard charging head and only distributing data cables. A piece of apple "rag" was sold for hundreds of yuan.
Not to mention Apple mobile phones, but all Apple accessories are more expensive than other brands, and the price difference is still very obvious. However, Apple's iPhone 13 series released last year, in terms of price, is really a bit surprising, Cook changed the abnormality and took the route of being close to the people.
This abnormal move is also considered by users to be in order to seize more market share, with the obstruction of Huawei's mobile phone business, this vacancy, Apple is also eyeing. The iPhone 13 not only upgrades the memory from 64GB to 128GB, but the price is closer to the people than the iPhone 12, and the real increase does not increase the price.
This also allows more consumers to get started with the iPhone 13. Today's iPhone 13 has become an old model, and fruit fans are beginning to pay attention to the next generation of iPhone 14 models. Although there are still four months to go before Apple's autumn conference will be held, there has been a lot of news about the iPhone 14.
In addition to the configuration, the price has also been exposed. The iPhone 14 series rose sharply, starting at $100. It is expected that the price of the Bank of China version will rise at around 1,000 yuan. This increase is not small, which once again confirms the identity of Cook's businessman.
However, Apple's price increase is also related to the mobile phone environment, and some research institutions said that the increase in smart phones in 2021 is about 10%. As apple, which has always been relatively highly priced, it is not surprising that there is such a rise. The price exposure of the iPhone 14 series, as well as the related configuration, then the iPhone 14 is not worth starting, if compared with the iPhone 13.
The starting price of the iPhone 14, the national bank price rose by almost 1,000 yuan. It is worth noting that Cook also intends to open the gap between the standard version of the iPhone 14 and the top configuration this year. The standard versions are the iPhone 14 and iPhone 14Max, and the mini version has been replaced.
The standard version of the model, even the performance is still stuck on the A15, the image system is still 12 million pixel dual camera. Apple put more fierce materials on the top model, that is, the Pro series. Not only did it cut the bangs screen, but also upgraded the imaging system, and the 12 million pixels were directly upgraded to 48 million pixels.
With the exposure of the relevant configuration of the iPhone 14, more people are sure to buy the iPhone 13. One is that the configuration difference is not large, the standard version of the iPhone 13 and iPhone 14, there is not much room for improvement. But in terms of price, there is a difference of about a thousand yuan. And the iPhone 13 is now still cheap, down 600 yuan.
Unless you're locked into an iPhone 14 Pro model, you can wait for the iPhone 14. And if you plan to come with the iPhone 14 as standard, it is better to start the iPhone 13 early.