Everyone says to hold the thigh, and these people who hold Ma Yun's thigh are miserable.
When the Cainiao Network was established, he said: Within ten years, online shopping anywhere in China will be delivered in 24 hours; 72 hours of freight transportation in the world will be reached, and the teacher also said: "Cainiao Ding, Ali Ding, the world is determined." "When one of the five major strategies of the rookie network, the rookie station, opened to join, the followers immediately poured in, they thought that they could eat and drink spicy with the big guy. Unexpectedly, this is a huge pit.
Public data shows that after more than 8 years of operation, Cainiao Station has established more than 100,000 sites. How many people have earned money from it is unknown, but it is certain that there are not many who have not transferred, and there are not a few who have changed hands more than once. A rookie station franchisee said publicly in an interview with the media: "I have randomly inquired about 100 stations, and the number of stations that have been transferred has reached 63, of which 4 stations have been transferred more than 5 times. ”
As we all know, the mission of Cainiao Station is to alleviate the "last kilometer" problem of logistics, support free collection of parcels and express mail, is just needed, Ali has so much traffic, should be worry-free. Why is it so hard to survive? It all starts with its pathological business model.
Since it is the collection of parcels and the receipt and delivery of express mail, these two businesses constitute the main source of income of Cainiao Station. Parcels from Ali are indeed not lacking, there are hundreds of more than a day with thousands of them a day, the problem is that the money allocated to the delivery link has been very limited, the courier brother can earn a dollar a single, and when it comes to the rookie station, it will become three to five cents. A rookie station in a medium-sized community assumes a fixed 400 packages a day, 0.5 yuan per piece, and 6,000 yuan a month. Shipping profit is relatively large, the average one piece has five pieces, but the rookie station has no price advantage, a day can receive 30 is not bad, that is, 4500 yuan a month, so a little money and then in addition to rent, water and electricity, labor costs, SMS fees and platform technical service fees where there is a profit?
Not only that, but if you lose something, you will be fined, and if you are complained about, you may also be fined, and one or two thousand yuan a month will be gone. Every day from seven or eight o'clock in the morning to eight or nine o'clock in the evening, all year round, tired like a dog, but also to comfort themselves and say "it's okay, this life is full."
Such a chicken rib, you also have to face a variety of opponents. In addition to the rookie station, several major courier companies are worried about being subject to Ma Yun and have also made their own stores, for example, Zhongtong has Rabbit Xi, Shentong has a meow station, as well as Yunda Express Supermarket, Yuantong Mother Station, etc., they not only divert your packages, but also have a price advantage when collecting.
Cainiao Network is not unaware of the difficulties of the terminal, and has also tried to help the station generate income. In July 2020, the company opened the country's first second-generation station, Zhonghua North Village Convenience Comprehensive Service Station, in Kunshan, Jiangsu Province, which can not only send packages by themselves, but also have green recycling, self-service laundry, community group purchase and other services. Unfortunately, perhaps the actual results are not satisfactory, or perhaps the difficulty is too great, and this model has not been popularized.
The source of income has not increased, and the rookie network has prepared a new pit for everyone. The station was originally to let the users who did not have time to receive express delivery have a free storage place, convenient time to pick up their own pieces, many courier brothers to save trouble, often do not say a word to the recipient on the throw here, which does bring a lot of receipt of the list to the station, but consumers are not happy, the regulatory authorities under an order, the platform naturally assigned the task of home delivery to the rookie station.
This is simply a disaster, the collection of pieces is a business that does not make money, sending 300 a day can not earn a person's salary, and do you know how much manpower and how much time it takes to send 300 pieces? The more you pick up the goods, the more unlucky you get! After this toss, the shop that could have been busy for two people now has to put three people, four people or even more. Isn't this forcing operators to the brink of extinction?
Recently a period of better, the epidemic situation one after another, everywhere can not move to lock the city, a city express will have to be suspended indefinitely, the rookie station even that little bit of income is gone, the rent is a penny is paid a lot, even the king of heaven Lao Tzu can not play ah, the transfer of information has increased significantly, a round of hand change tide has been inevitable, then you are willing to do this takeover man?