In recent years, French imports of brandy have grown strongly. Public data show that in 2021, the import volume of French brandy was 1.674 billion US dollars, an increase of 70.31% year-on-year, accounting for 99% of the total import value of brandy.
Among them, Zhangyu's French Roullet-Fransac, with its long brand history, superior product quality and unique Chinese promotion path, has rapidly grown into a well-known star brand in the north and south of the river.
French veteran cognac has taken root in China
It is understood that the French Frando family cognac cognac co., LTD. is located in the core area of French cognac on the charente river, located in the middle line of the headquarters of Hennessy and Martell, its predecessor is the roullet winery founded in 1838, which has a history of nearly two centuries.
Unlike many emerging brands, from the day of its birth, Fu Lang Duo has an unattainable position in terms of brand value.
On the one hand, as the first brandy brand in the cognac region to bottle and sell cognac, Flangdo is widely recognized by celebrities, has long served high-end restaurants such as Paris Fugue Restaurant and Bar, Paris Morphine Restaurant, etc., and has the evaluation of "final level cognac" in the industry; on the other hand, it has been supported by British royals Edward VII and George V, becoming the first royal liquor supplier in cognac district, and in 1957, as a French state banquet wine, it was served to the table of Queen Elizabeth of the United Kingdom, and became popular again at Buckingham Palace.
On October 16, 2013, France's Fulangduo Cognac Winery was formally acquired by Zhangyu Company, which became an important part of Zhangyu's overseas business segment and became Zhangyu's new "growth engine" as desired.
It is understood that Zhang Yu has made a unique innovation for the marketing promotion of Flang Duo Cognac, with the marketing method of "circle consumption" and the consumer curing means of "terminal consumers", plus supporting services such as "banquet service", it has completed the expansion from point to surface, and realized the overall improvement of the popularity of the old French cognac in the Chinese market.
On France's National Day in July last year, XO Cognac was elected as the designated wine of the French Embassy in China, which once again confirmed the strength of its "international ambassador".
Fame + quality = well-deserved "king's choice"
In just a few years, under the empowerment of Zhangyu's strong supply chain, the marketization of Frando Cognac in China has steadily entered the fast lane. At present, many products of the Fulangduo family, including Fulangduo Cognac, Baoshang Cognac, Duoli Brandy, etc., have become well-known brands for Chinese spirits enthusiasts.
Sought after by the majority of wine lovers, in addition to the innate fame, as the core support, is the quality that Frando Cognac has always adhered to for a hundred years.
From the perspective of the geographical conditions of the terroir, the vineyards of Château Frando are located on the warm slopes of the Charente River and have a history of more than 200 years of cultivation of grape varieties such as white jade, white fore, pigeon cage white and so on, most of which are located in the highest grades of the Grand Champagne region and the Petit Champagne region. The mild climate and abundant calcium carbonate soil provide flange cognac with a winemaking ingredient that is superior to ordinary brandy.
From the perspective of the artificial conditions of the brewing technology, Fu Lang Duo has always adhered to the production principle of "small quantity and high quality", carefully selecting high-quality grapes as raw materials and oak barrels for aging. In particular, in order to produce a fine cognac, during the distillation period from November to March of the following year, in order to regularly monitor the progress of the stage, the chief distiller of Flando will live in the distillery and achieve 24-hour 24-hour control over the quality of the wine.
"The subtle and endless variations of Frando Cognac appeal to spirits lovers. With a unique fruity scent and vanilla aroma, ripe, varied and enduring, the rich aromas and wonderful flavors of Frando Cognac are worth savoring. Some insiders commented.
Product introduction card
Frando XO-grade Cognac (1.5L)
Extraordinary qualities made it a beloved love of Edward VII
Origin: Cognac Grande Champagne, France
Product Code:50020365 Net Content:1500ml
Type: Cognac Grape Variety: Premium Grapes
Color: Amber Alcohol: 40%vol
Serving temperature: below 15°C
Aroma: Intense and charming, with layers of lime, jasmine, violet, oak and oriental cardamom and sandalwood
Palate: Mellow and round, long aftertaste, smooth and delicate
Frando XO grade cognac
Extraordinary qualities made it a beloved love of Edward VII
Origin: Cognac Grande Champagne, France
Product code:50020326 Net content:700ml
Type: Cognac Grape Variety: Premium Grapes
Color: Amber Alcohol: 40%vol
Serving temperature: below 15°C
Aroma: Intense and charming, with layers of lime, jasmine, violet, oak and oriental cardamom and sandalwood
Palate: Mellow and round, long aftertaste, smooth and delicate
Dorian XO grade brandy
Origin: France
Product code:50020355 Net content:700ml
Type: Brandy Grape Variety: Premium Grapes
Color: Golden Yellow Alcohol: 40% vol
Serving temperature: below 15°C
Aroma: Rich and elegant, with the refreshing aroma of aged wines
Palate: Long, rounded, complex and multi-layered, rich in candied apricot aromas, rich in spices and rich in spices and roasted mellow aromas
Dorley VS OP grade brandy
Origin: France
Product Code:50020356 Net Content:700ml
Type: Brandy Grape Variety: Premium Grapes
Color: Golden Yellow Alcohol: 40% vol
Serving temperature: below 15°C
Aroma: Rounded and ripe flavour, enriched with elegant and harmonious summer fruit preserves (especially apricot scents)
Palate: Rich and supple taste with honey