Hello everyone, I'm Xiang Yu. Focus on sharing overseas version of TikTok operation skills and business monetization. The essence of tiktok is a huge traffic tool, but all huge traffic tools. It must be a huge business tool, do not limit yourself to live streaming with goods, short videos or good, to understand a truth, where people are, business is where it is. What is our purpose? It is to go out to sea with your own business, and it is to dig out your own model to the sea.
Trend one: Amazon seller reshuffle intensifies
In 2022, with the further loss of Amazon's traffic dividend, the reshuffle of Amazon sellers will intensify, and many sellers will be forced to leave the market. In addition, Amazon sellers will overflow in large quantities in 2022. First, the sellers who are shuffled out need to find new markets, new traffic, and multi-channel sales in order to survive; Second, sellers who still have continuous competitiveness on Amazon will also accelerate the layout of new markets and new traffic, get rid of the risk of a single channel, and accelerate brand transformation and layout brand operations of the whole network.
Trend two: the multi-store model of independent stations has tightened
In 2021, overseas independent stations will begin to change the policy direction, and a more refined DTC brand station model will become the general trend of independent station development. This trend will continue to amplify in 2022, and should be transformed into a high-quality vertical station or DTC brand station as soon as possible, and the basis of refined configuration is first of all to create the seller's own independent portal.
Trend three: Asian markets will be favored
After entering 2022, more and more sellers who originally focused on the European and American markets began to accelerate the layout of the Japanese, Korean and Southeast Asian markets. There are several reasons: First, the market size is large enough, and Japan and South Korea are the fourth and fifth largest e-commerce markets in the world; Second, it is very close to China, and the stocking risk is much smaller than that of the European and American markets; Third, the market is mature, the e-commerce penetration rate is very high, and the market consumption capacity is relatively strong, which is easy for sellers to generate profits.
Trend four: Chinese brand navy corps will form a "dimensional" battle front
In 2022, China's brand overseas army will continue to expand. Among these forces, many domestic power brands with strong capital continue to fight high, and they will become the main force of Chinese brands going overseas; Cross-border e-commerce native sales will become the second echelon of brands going overseas; Foreign trade enterprises are also continuing to enter the market, which will be the third echelon of the brand's overseas army. Those new overseas enterprises that "wrap" capital into the market, because they have advanced management experience and the blessing of capital, will become a "cavalry", although this "cavalry" is not many, but it belongs to the elite generals.
In this way, in 2022, in the battlefield of brand globalization, the Chinese legion will gradually form a "goose-shaped" battle front with "cavalry" as the leader, domestic brands as the main force, cross-border native sellers as the second echelon, and foreign trade enterprises as the third echelon, opening up a battle in the global market.