"Bad Guy League" has been officially released since April 29 Chinese mainland major theaters. After the release, it received rave reviews in a short period of time and became a May 1st blockbuster.
On the first day of its release on April 29, the proportion of "Bad Guy League" reached 14.4%. On the first day of the May Day holiday, it was far ahead in the attendance rate and the average number of people per game, and also scored a high score of 8.8 on the two major ticketing platforms of Maoyan and Taobao Ticketing, respectively. It suppressed the classic old IP "Elf Hostel", and broke the record of the total number of scenes in the history of mainland films and Labor Day cartoons.
As of May 1, as the only new animation film in the May Day holiday, "Bad Guy Alliance" ranked first in real-time want to see the list, material playback and WeChat popularity, and achieved 27 total achievements in three days of release, opening up the topic discussion on the whole network. The topic of "Bad Guy Alliance" related movies has been on the major lists 12 times, and it has ranked first in the Douyin topic list.
On the Douban platform, as of May 5, about 20,500 people have rated the film, and the score is currently 7.5 points. Although compared with the major ticketing platforms, the 7.5 points are slightly different. But on Douban, it does not belong to the category of low scores. It can be seen that the audience still recognizes and loves this movie.
However, the most interesting thing is that in the Douban comment area, I saw such a comment from a netizen. "All the bad guys are animals, and you humans will really bury other creatures." This review was useful by nearly 300 people. It can be seen that it is not a family statement. It is worth thinking that everyone seems to be particularly dissatisfied with the plot of the movie. But "through the phenomenon to see the essence", found the human usual throwing pot thinking. So let's talk about this topic.
In fact, everyone has the right to express their opinions, and it is not necessary to distinguish between right and wrong. And this phenomenon is indeed common in animation. Like the well-known IP of the mainland, "Pleasant Goat and Gray Wolf", "Bear Haunting", etc., many of them are animal images.
To put it bluntly, the reasons are usually divided into two aspects. On the one hand, it is to reduce production costs, after all, the expressions and actions of the characters are much more complicated than those of animals. On the other hand, the positioning of the audience group is more accurate. For children who love to watch animation, the interest in animal images is higher than that of human figures.
Of course, the consideration of reducing costs usually exists in large-scale animated series, and animated films are often a different matter. Taking the "Bear Haunting" movie in the mainland during the Spring Festival as an example, whether it is picture quality or special effects, compared with daily animation, there is a significant upgrade. The reason why "Bad Guys League" uses animal images is mainly due to the consideration of the audience. To be precise, it was the original author's consideration of the audience.
As we said before, this is a family movie for all ages. However, in the positioning of its original work, it is indeed biased towards children's books. The original comic strip, The BAD GUYS, is often translated as "Bad Guys". The author is an Australian born in 1974. Alan Braby was an actor before writing children's books, hosted two well-known TV shows and won the Australian Film Institute Award.
Later, his talent in children's book creation was revealed, and with his representative works "Pug Dog Pig" and "Bad Guy" series, he was deeply loved by young readers at home and abroad, and became a best-selling children's book author. In 2015, "Pug Dog Pig" was included in the list of "51 Show Children's Books" by Thermoks Bookstore in Australia. In 2015, his work Brothers Kuiber was selected by the Australian Voice Story Society and read aloud by 500,000 children at the same time. Previously, another of his works, The Ghost of Miss Annabelle Spone, won the 2013 NSW Prime Minister's Literary Award.
Alan Braby's work has always been labeled with these labels: awards, bestsellers, prolific but standard, humorous, suitable for all ages. And the "Bad Guys" series, of course, continues his usual humorous style. Animal images not only make children interested, but also portray many behavior patterns that animals can do but humans can't.
It is not so much that humans are always throwing pots to animals, but rather that humans love animals more. The image of human characters is usually influenced by the aesthetics of the author himself, and it is difficult to be recognized by all readers or viewers. But the animal image has its own cute aura, inadvertently, weakening the deviation of personal aesthetics. The phenomenon of throwing bad things at animals does exist. After all, whether it is an animated movie or a live-action movie, there is a villain force. But at the same time, we must not forget that animal images also have the beauty and goodness of the righteous side.
As we all know, there is a rhetorical method in literary creation called anthropomorphism. It is to personify things, to turn things that do not have actions and feelings into the same as people, with actions and feelings. In animated movies, the image of the animal character can be said to be anthropomorphic, but it can also be said to be "anthropomorphic" in both directions. After all, sometimes it is really difficult to say whether it is on the basis of humans that simulates the nature of animals, or whether it is on the nature of animals that imitates human behavior.
Animals do not have human language and behavior patterns, but human beings, nor do they have the directness and simplicity of animal nature.