Recently, some media reported that Qi'er, the assistant of weiya, the former live broadcast with goods, premiered on a certain platform with goods, and only half an hour rushed to the first place in the platform with goods. Relevant data show that the live broadcast lasted less than two hours, with a total of 21 products on the shelves, 2.757 million views of the live broadcast, and sales of 5.322 million yuan.
Two days ago, Qi'er's live broadcast on the first day of the platform, sales reached 18.2303 million yuan, the total number of views as much as 6.0567 million, the increase in fans exceeded 200,000. As the assistant of Wei Ya, although the amazing degree of Qi'er's live broadcast with goods cannot be compared with Wei Ya at the peak, it is also enough to be amazing.
Some netizens questioned: Is this not a comeback in disguise?
Netizens' doubts are well-founded. Qi'er's identity is more special, in addition to once serving as Via's assistant, she is not only Via's girlfriend, but also Via's sister-in-law. This triple identity is enough to show how close the relationship between the two is. Via once said that she and Qi Er spent more time together than with her husband. So, the bondage between the two in their careers is obvious.
However, some netizens do not agree with this view, believing that even if there was a triple identity connection between the two, it is not possible to take it for granted that Qi Er as an anchor brings goods on the platform and Wei Ya, Wei Ya's live broadcast career was ruined after the incident, but Qi Er as a wei ya's employees to find another way out, there is nothing wrong with it.
What netizens with different opinions said is not unreasonable, we can't label all our employees as bad because of the Via incident, after all, this kind of thing belongs to the company's management level, and there is no direct relationship with employees, let alone directly related to employees to set up another portal and Via.
However, some media have noticed that after the Weiya incident, its broadcasting team re-established a new account at the beginning of this year, the Bee Surprise Club, returned to the live broadcast platform, and is currently ranked in the top three of the live broadcast platform, with remarkable results. In this regard, Via's humble company has repeatedly emphasized that the above-mentioned new team and new company are not directly related to themselves and belong to the entrepreneurial projects of internal employees. However, informed sources revealed that the selection of the Bee Surprise Club is from the Via live broadcast room, and the banner of foreign investment is also a humble company.
It is difficult not to let netizens suspect that it is Via's disguised comeback. However, now the platform for Qi'er live streaming with goods has changed, which is different from the Bee Surprise Society.
Does choosing a new platform to start a business mean that the business relationship between Qi Er and Wei Ya has been cut off completely? In fact, there are still many netizens who have expressed doubts, believing that this is likely to be a new attempt by Via to build a commercial territory.
According to media reports, the Via incident made many MCN institutions with live broadcasts aware of a problem: excessive dependence on a single platform may hide uncertainty risks, so the safer choice is to carry out multi-platform layout, qi'er chose a new platform to start a business, is it impossible to be the reason for this?
In fact, the reason why netizens are concerned about the launch of Qi'er's new platform is essentially to hope that the tainted anchors can get the punishment they deserve. But as some rational netizens analyzed, Wei Ya's anchor career is over, but its huge broadcasting team, changing a vest to continue to carry goods, which is inextricably linked, is also difficult to define.
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