In October 2021, Huang Zitao opened the live broadcast with goods debut, 4 hours to set a record of 120 million, and finally ended with a good result of more than 200 million.
Originally, it was common for stars to bring goods, but the small episode that happened in Huang Zitao's live broadcast made countless people turn to fans, including me.
Other anchors with goods are eager to use all their skills to say how perfect the product is, but Huang Zitao said in front of the "golden father" in the live broadcast: "I brushed my teeth, and the three views collapsed!" ”
Do you think this toothbrush is not good? Of course not, but our Geng Zhi boy Huang Zitao thinks that the color of this toothbrush is not good, and he does not like it.
Later, he added: "I can't say anything well, I don't like this color, you just like it, in short, I don't like it." ”
Just because of this small episode, not only shows Huang Zitao's integrity, but also feels that he is communicating with the audience as friends, rather than treating the public as a purchase machine.
After all, everyone has their own preferences, and some things you like don't mean it's good, and what you don't like doesn't mean it's bad.
And Huang Zitao said that this color of toothbrush is ugly, but others may think it looks good, as long as the function is easy to use, the color varies from person to person, and the audience chooses to buy it independently.
Just when everyone was applauding this big boy, there were some discordant voices!
"Huang Zitao can't receive endorsements, and can only rely on live broadcasting to cut leeks!"
In the face of these discordant voices, Huang Zitao did not avoid it, but chose to respond positively, which is reasonable and convincing!
- Why did I choose to stream with goods? Endorsement is the brokerage company begging the brand side, the middleman to pull people and then get the difference to make money, and finally the brand side to the brokerage company, the brokerage company to the artist, and then the portrait rights to shoot a video to hang in the store, this is the endorsement.
Through live streaming with goods, reduce the links of middlemen, not only the anchor's own income will increase, but also the price given to buyers will be more favorable, which is a win-win opportunity.
I prefer the latter to the products endorsed by celebrities and the goods in the live broadcast.
Live streaming with goods will make the audience feel closer to the anchor, and for any problems with the product, you can have real-time communication with the anchor, and you can understand an anchor and product more deeply.
And celebrities will be more strict and cautious in choosing products with live streaming.
Because once there is a problem with a certain product that you bring, the price will be higher, and even let the audience abandon the star, not just the product.
2. I make money, I also repay the society: Henan flood, Huang Zitao donated 5 million yuan before and after. And since his debut, Huang Zitao has also been doing public welfare projects before and after.
In March 2022, when everyone focused on the epidemic situation in Shanghai, Huang Zitao silently donated 2 million yuan on behalf of all employees of the company to help Qingdao and Jilin anti-epidemic work.
If every star with live streaming can give back to the society and help those who need help in this form, then I hope that such a star can make money and make more money.
Recently, because of the epidemic in Shanghai, Liu Qihong also opened a live network broadcast, resulting in many "Liu Qihong Girls" and "Liu Qihong Boys".
Everyone laughs and says that you can enjoy the courses of advanced fitness instructors at home without spending a penny.
But as Liu's fans continue to rise, many bad voices have also emerged.
Some people say that the movements he taught will damage the body, some people say that after practicing with Liu Qihong for 1 week, there will be lumbar muscle strain, and some people say that Liu Qihong's fortune is difficult to make a fortune!
Bloggers of these bad reviews, through their avatars click into it, you will find that in addition to the marketing number deliberately smearing hot spots, there are some "ordinary people" who really have not handled their own lives well.
Among these people, through their previous releases, some of them did not go ashore several times, some were depressed at work, and even prepared for the law examination.
Looking at these people, you will feel sad, how bad is a person's life, and will you run to the Internet to point fingers at other people's lives and maliciously speculate?
If you don't even live your own life well, do you still want to be able to command others to live a good life?
A person who really wants to live his own life will talk to others, will consult with others, and find ways to make himself better. Instead of relieving your own pressure by suppressing and denigrating others.
If you repeatedly fail to pass the examination, then think about whether your learning method is wrong, and you need to improve the intensity of revision;
If the work is depressed, it is time to find a way not to change jobs, or not to improve performance;
If you are a student preparing for the law examination, you must be even more aware that your words and deeds are not only subject to moral restrictions, but also should be managed by laws and regulations, and strictly discipline yourself.
Only those who are not satisfied with their own lives have time to point fingers at others, and such people will never be able to live their own lives.
The author | orange chocolate
Pictured | Shumi Editor
Cover | Shumi Editor
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