Chaopai Media News: Recently, the original extreme sports shoes and apparel brand Vans launched a variety of creative activities with the theme of "Pattern Opening", starting from the classic branch line of Vans Classics that carries the brand's genes and history, combined with the iconic checkerboard elements.
Since its inception, Vans has been deeply involved in youth culture, promoting cultural dissemination, encouraging creative youth to release unlimited creativity, breaking boring stereotypes, stimulating imagination and creativity to achieve creative self-expression, and passing on the Off the Wall brand spirit. This time, in the name of "pattern opening", a group of creative self-expression pioneers are invited to open the pattern.
Vans Classics Classic Branch Line, as the most basic and common branch line of the brand, has been continuously innovated so far, and the classic checkerboard grid, one of Vans's iconic elements, has never stopped the pace of progress because of the classic. The brand has always started from the classic and pursued inexhaustible creative renewal, which is the spiritual core of "pattern opening". At this theme event, Vans joined hands with musicians Ohhyuk Wu He and Yerin Baek Bai Yiyun to create a "pattern opening". Two pioneers of creative self-expression interpret vans Classics classic branch lines and Vans pattern opening series with a maverick attitude, interpreting the spirit of pattern opening.
Musicians Ohhyuk Wu He and Yerin Bai Perform Vans Classics and vans Pattern Open Series
Musicians Ohhyuk Wu He and Yerin Bai Perform Vans Classics and vans Pattern Open Series
At this time, Vans also launched a spring home and travel sharing activity on the Little Red Book platform, encouraging consumers to open up the pattern and show unique wearing ideas, whether at home or out, can live up to the bright spring light. At the same time, on World Earth Day on April 22, Vans, with the theme of "Fan Shi Duo Hands-on", invited everyone to find out the old Vans in the home, whether it is shoes, clothes, accessories, shoe boxes, to share the inspiration for the transformation of the pattern, to reduce the burden on the earth with wild ideas, and to advocate an environmentally friendly lifestyle, and participants will have the opportunity to win generous prizes.
Vans is in full swing
In addition, in order to encourage more art and street culture lovers to express themselves creatively, Vans once again gathered local artists to launch the "Looking for Vans Artists" campaign, calling on creative youth to log on to the Vans Customs free custom shoes platform during the period of 5.20 - 6.6 to express themselves through artistic creation and show a unique personality in design. Based on a common philosophy that encourages independent creation, Vans invited 38 Singularity Festival collaborators to work together to create original Customs motifs and exhibit them in kind at Singularity Festival. The Singularity Project will also conduct in-depth interviews and share artists' creative inspiration stories, and work with Vans to speak out for those who love art.
Text/Chao brand media intern editor Chen Jiali
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