Times are changing, popular trends are also changing, and it can be seen from global changes that Gen Z, who are gradually mastering consumption dominance, is shouting. They yearn for freedom, for unleashing their vitality and creativity, and the most expressive of their strong will is electronic music.
Electronic music can be said to be a combination of technology and music. The freedom, release and creativity represented by electronic music are the passionate wills pursued by today's young people.
"Lean on" has reached 2.5 billion views since its release in 15 years, and I believe that whether you like electronic music or not, you have heard familiar melodies.
Electronic music plays crossover niche singing protagonist
In people's inherent cognition, this kind of music category that entered the Chinese market a little later is a "niche" hobby, but in fact, this track has an extremely large audience in the world, and even in the mainland, it has long surpassed "hip hop" to become the second largest music category after popular music, with nearly 300 billion plays every year. Overseas, which has the gene of music festivals, is often the live carnival of hundreds of thousands of people.
Fanatical electric sound scene
In addition to the field of music, electronic music has long had a crossover. Last year's "Electronic Music" theme movie "Midsummer Future" film Zheng Yuxing (Wu Lei) to Chen Chen (Zhang Zifeng) the electronic music work made countless audiences tears, with excellent empathy performance, the film also won 386 million box office, becoming one of the best recent youth films.
In addition to cross-border film and television, electronic music also has an early precedent in the game, such as "Cytus II", which focuses on futurism and plot, with music and linkage, has been "lying and winning" in the hot list of the application market for many years. But can't the electric sound only be fused in the sound game? Lilith gave an unusual answer.
Lilith's way of breaking the game
Lilith's position in the overseas mobile game market needless to say, its "Awakening of All Nations" has been released for many years, and it is still one of the top 3 in the overseas revenue list of Chinese mobile games; and "Sword and Expedition" that launched the brand for Lilith has also won countless honors in the mobile game industry, making Chinese mobile game manufacturers famous overseas.
In recent years, Lilith has been committed to becoming a world-class game developer and publisher since its inception in May 2013, and has been rooted in overseas markets and achieved very good results. Although no new games have been listed in recent years, with the excellent quality of several classic mobile games and unique long-term operation methodologies, Lilith is still firmly in the Top 20 among the top 52 global publishers released by data.ai in 2022.
Time to 2022, the game to the sea ushered in a turning point, and for Lilith, 2022 also became the first year of the game-breaking.
On April 25, Lilith officially announced the launch of a new global game distribution brand Farlight Games, aiming to provide global players with a better game content experience and better game services;
Then, on May 10, "The Divine Being" finally ushered in the launch day after several rounds of testing; in addition, another of its wildly hoped shooters, "Farlight 84", also entered a period of vigorous publicity. Multi-line concurrency, multi-core drive, 2022 is destined to be extraordinary for Lilith.
Will The Apocalypse make Lilith awaken again?
"The Divine Being" chose the classic PRG card track, and this "multi-gold" track is also one of the most preferred tracks of major manufacturers. The recent "League of Legends Esports Manager" and last year's NetEase explosion of "Harry Potter: Magical Awakening" with their own excellent IP shaping and super-era marketing model, have seized a place in the Red Sea market of cards.
Source: Data AI 2022 Mobile Gaming Report
Perhaps because the game concept is different, Lilith has a different way to create her own exclusive IP.
Novelty settings
Instead of using other IPs, The Divine Awakener chose to build its own world structure. The characters in the game, the story is all original, in the game proposed the setting of "miracles", accompanied by "miracles" appeared with various monsters, which will destroy the world. Ordinary humans, under the influence of divine sound waves, will awaken, obtain the divine power of various characters in mythological stories, become divine beings, and fight monsters to protect the world. The game is perfectly combined with the music through the setting of the game world.
A unique style of painting
At present, the popular game style on the market is undoubtedly the second dimension and the national style, resulting in many games began to move closer to this direction, "The Divine Enlightener" chose a painting style that no one else had tried.
Fork, the game producer, expressed his desire to create a mythological 3D card game with "cool" as the core characteristic.
"Chaoku" coincides with the electric sound, in order to visualize the sound, so the choice of bright and strong colors, coupled with similar visual sound wave effects, coupled with different background music to present a fresh and stimulating audiovisual feeling.
Twinkling neon lights, red brick walls, graffiti above, and subways that run through the city all give a strong sense of street and cyberpunk. Coupled with the very strong contrast between the mythological settings in the game, the ancient mythological characters and the modern streetpunk form the style of The Divine Awakener in a strong contrast.
Game interface
Lilith's game art graphics have always maintained a high standard, and the game "The Divine Awakener" continues this fine tradition.
The game is set in the context of ordinary people acquiring the divinity of the characters in the mythological story, so each character has a dual identity. Since the game characters include many countries around the world, such a setting gives the art a lot of room to play, and can highlight the different personalities of the game characters with different styles.
Characters in the game, Raven and Li Ling
The game also incorporates Chinese elements, such as the interactive action of Sun Wukong's divine awakener is to dance sticks and stretch the waist by sticks, and the exquisite 3D modeling has been evaluated by netizens who have played the beta version: this is a rare 3D modeling game that looks better than the original painting.
In addition, the producer adheres to the core of the game and carefully immerses the core elements into every corner of the game:
In the battle scene, most of the game characters use instruments such as guitars and flutes to defeat the enemy; and in the game lobby, the game characters jump with the music are vivid and vivid; in addition, the villain characters also use attack modes such as DJ and sound waves, plus the corresponding background electric sounds in different scenes in the game, which not only enriches the elements in the game, strengthens its own characteristics but also enables the game to better integrate with the electronic sound, creating an exclusive game experience of "The Divine Awakener".
Every time I experience this, a lyric always comes to mind: the sound wave is too strong to shake and will be hit to the ground.
In addition, the exclusive card drawing interface has become a DJ scene, and the player incarnates as a DJ to start experiencing the core link of the game by DJing: by sliding the disc, with the rhythm began to kryptonite, drawing cards (maybe the beat is right can be 10 consecutive yellow?). ）。
Card draw session
In the face of Lilith's accurate grasp of electronic music, some players doubt that Lilith's next step is to transform into a music studio, as a music company that has been "delayed" by the game, the official also jokingly responded that it is preparing to set up a music studio.
Gameplay
In terms of gameplay, "The Divine Awakener" adopts a vertical screen method to make players more immersed in the operation of the game, and also highlights the proud drawing style and special effects.
Players can choose to play five characters, and for game characters, there are different settings, such as Tank, Output, Auxiliary, etc. Different characters have different skills, and the skills are related to the gods they have, for example, a character with Cupid's gods can connect two enemies and cause them to take damage at the same time.
Therefore, for reasonable collocation, a more difficult strategic gameplay trend has been formed, and how to match the lineup has become the key to winning. In addition, characters can also improve their combat power by upgrading items, skills, etc.
The overall difficulty of the game is still relatively high in the test stage, and the combination of the lineup, the timing and order of skill release will affect the win or loss of the game. In addition to the common pve levels in the game, there is also a boss mode to fight against pvp. Different characters are good at different modes, some characters are good at pushing pictures but the arena will perform poorly, and players need to cultivate their characters according to their main gameplay.
Unleashing powerful skills during a battle will have close-ups to show the cool moves.
Skill demonstration
Get core users
Due to its own [electric tone] element bonus, the official linkage technique has been very cutting-edge. In addition to releasing some electronic music works to share with players, it also launched an exclusive radio program: "The Voice of Geret" and was widely acclaimed. In addition, the electronic music creation contest held by "The Divine Awakener" is more grounded, and it once became a hot search topic for all electronic music lovers.
With an event, Lilith successfully crossed the circle, attracting countless music producers and listeners who loved electronic music, and "SJZ Remix", which was personally made with nitric acid lettuce, won the first place in the competition with its outstanding tone, atmosphere creation, and consistency with the tonality of "The Divine Being".
Everything "The Divine Awakener" does shows that it is not an "outsider" to the electric voice coil, and the strong correlation between games and music shows that it is not simply a consumer electronic gimmick, but has created a "love letter" that pays tribute to electronic music enthusiasts in the true sense of the sense of payment.
Build global products
As the head of the IP art group of "Divine Enlightener", Shepherd once mentioned in an interview that he had previously drawn a comic called "Oriental Romance Qitan", unfortunately, due to the low age of the domestic animation audience, as long as he stopped writing.
shepherd
However, "Oriental Romantic Wonder" became the predecessor of "The Divine Enlightener". Shepherd once said that this is his first game to do IP, an excellent IP, regardless of content or form, should have its characteristics, have a high degree of recognition, can be remembered and spontaneously spread, forming a culture to produce value.
Because of the support of comics, the characters in "The Divine Awakener" are full of background, the characters are three-dimensional, and the worldview is rigorous and rich, which is why it has created a unique immersive game.
In the official release of the pv, you can see the Geret Music Festival named after the city name Oferet in the game, as well as the radio program Jeret Voice, which can be seen that Geret is also one of the IPs that "The Divine Being" focuses on.
Comic "Oriental Romance"
In summary, Lilith as a veteran sea factory, its inventory is enviable, in addition to "The Divine Awakener", "Life Party", "Farlight 84" and "Codename SAMO", there are many new games that have not been officially exposed to the public are being developed, and for today's imperative to go to sea, Lilith may have more "big strides" similar to Farlight Games.
As Lilith CEO Xinwen Wang put it, "Lilith's 'global localization' strategy is being further upgraded. We want to recruit the world's top talents and provide more local services to players around the world. ”