By releasing idle houses and providing them with free accommodation for tourists, farmers will increase rural traffic and consumption. Who is the largest consumer group with the largest footfall?
According to Ctrip's "2022 "Her Journey" Consumption Report" report: In 2021, women spend 33% more per capita on tourism than men. Spending more, buying more, and saving more are the three major consumption characteristics of women's tourism at present. The consumption level of women in tourism is directly proportional to the commercial development of the city and the consumption level of residents. According to reports, in 2021, the total consumption of women's tourism in new first-tier cities increased by 30% year-on-year, reaching 65% of first-tier cities. Traveling in search of good food has become a major motivation for women's tourism. Women are reported to be twice as many as men in the afternoon tea consumer group.
The "post-80s" and "post-90s" generations have become the main force of female tourism today. Influenced by live broadcasts and short videos, punching cards to internet celebrity attractions or flower homestays with internet celebrity elements has been popular with women. Nowadays, women like to travel freely and sassyly. According to the Ctrip report, in 2021, women camped nearly 50% and women who traveled on foot accounted for 45%; women who bound to participate in outdoor tourism with girlfriends increased by 76% year-on-year; and outdoor women who traveled personally increased by 50%.
Affected by the epidemic, the old and handsome people represented by retired women have gradually liked the free travel model. According to reports: in 2021, the number of "post-50s" and "post-60s" women booking tickets increased by double digits compared with 2020, they are proficient in the Internet and like to fly around the country, and the highest age reaches 91 years old, and they have traveled throughout 31 provinces and regions in China.
According to the "Women's Health Consumption Data Report" released by Ali, women's health consumption expenditure has increased significantly in recent years, with an average year-on-year increase of 20%; in 2019, women spent 38% more on health than men, but by 2020, women spent 63% more on health than men. The "2021 Women's Exquisite Life Atlas" released by JD.com: Women's sports consumption expenditure increased significantly in 2020, an increase of 38.6% year-on-year. Similarly, the "New Trends in Women's Life in 2021" jointly released by China Women's Daily, China Women's Network and Xiaohongshu shows that more women will begin to pay attention to all-round health in 2020. From these reports, it can be seen that it has become an indisputable fact that women are more willing to spend money for health, and they are a veritable absolute main consumer group of health.
The largest consumer group of idle housing drainage customers is: women, women.