Looking at the entire tablet market, Apple has occupied the leading position in the industry for many years with the advantages of its own chips and systems. Recently, the international data agency IDC announced the shipment of tablet PCs in the first quarter of 2022, Apple is still ranked first, but the shipment and market share have declined compared with the first quarter of 2021, while Samsung is ranked second, but the shipment and market share have risen in the first quarter of 2021, narrowing the distance with Apple.
The reason for the above situation may have something to do with Apple's failure in recent years. Although Apple's iPad is very strong, there are also many slot points. For example, the iPad 2021, priced at 2499 yuan, it has a very powerful Apple A13 processor, but it is equipped with a non-fully fitted large gray screen, the charging power is also locked to 12W, the storage space starts at 64GB, and the 128GB version is cut, if you buy 256GB, the price reaches 3699 yuan, these problems Apple may not think, but it is a big problem for consumers.
Another example is the iPad Air 5, which is equipped with the strongest Apple M1 processor in the current tablet market, and the performance is basically seconds of air, but it only has a 60Hz refresh rate and 64GB of storage space, which is very incongruous. Many netizens said that even if the iPad Air 5 does not upgrade the processor, it also uses apple A14, giving a high refresh rate screen of 120Hz and 128GB of storage space.
On the other hand, Samsung's tablet is not only not rotten, but also well grasped the needs of consumers, such as the just released Samsung Galaxy Tab S8, 128GB of storage space to start, standard 120Hz high refresh rate, but also standard stylus, let people feel that they have taken advantage. Perhaps it is precisely because of this that Samsung tablets can grab a piece of the market and finally compete with the strongest Apple.
In addition to Samsung Apple, the third place is the Amazon tablet, compared to the first quarter of 2021, the market shipments and share have also improved, but there are still only 1/3 of Apple and 1/2 of Samsung, obviously the current monopoly of the tablet market is still relatively serious. The fourth and fifth places are Lenovo and Huawei, two domestic manufacturers, which have also declined compared with the first quarter of 2021.
The market shipments of other brands are relatively stable compared with the first quarter of 2021, which may indicate that domestic tablets such as Xiaomi, Honor, OPPO, vivo and other tablets are still not widely recognized, and even less than Huawei, whose chips are sanctioned. In the face of Apple and Samsung, two industry giants, if you want to achieve a breakthrough, you need to make a lot of efforts to get certain results.