Correspondent: Qingqing
With the change of consumer generation, the post-90s and post-00s generations are becoming the main force in China's consumer market, as a Hunan cuisine brand that is more popular with young people in the market, Chef Fei found the need to establish communication with the younger generation in a more efficient way. Xicha, a new tea brand loved by young people, is undoubtedly a good channel for traditional brands to establish communication with a new generation of consumers. From May 5th to 7th, Chef Fei joined hands with Xicha to jointly launch the chili fried meat CP combination - "Super Spicy Bayberry Jelly", and Chef Fei's Chili Fried Meat Shenzhen Coast City and Changsha Pozi Street stores will be launched at 6-8 p.m.
When it comes to Chef Fei, anyone who has eaten Hunan cuisine will be familiar with it, and its signature dish, chili fried meat, seasonal screw pepper and fresh native pork, is always fresh and spicy, and it is delicious to eat. Chef Fei has 60 directly operated stores in Shanghai, Shenzhen and Changsha, and has been popular in Shanghai and Shenzhen, widely loved and praised by young people, becoming "the most popular Hunan cuisine brand in Shanghai". In order to ensure high quality and stable production, Chef Fei selects better quality ingredients, insists on using only chefs to fry, and creates a precedent with fire on the table... High-quality ingredients and delicious dishes have made Chef Fei the champion of public comments on must-eat dishes for many times, and won many honors such as Changsha and Shenzhen Must-Eat Restaurants, "Changsha Landmark Food Business Card" and so on, which is a powerful Hunan cuisine that is welcomed by diners.
Xicha is popular throughout the country with its unique design and more attractive product style. In addition to conventional products, Heytea pays more attention to originality, innovates the old, and will be limited to the season according to different seasonal orders to present the freshest flavor. At this moment, the bayberry is on the market at the right time, super spicy bayberry jelly preferably chooses bayberry fresh fruit, shelled one by one, retaining the succulent and juicy taste, fusing the classic green yan tea base, adding the special elastic jelly, the entrance floral and fruity fragrance haunts the tip of the tongue, ice and comfortable, and the chef certifies the super spicy.
"Fresh spicy" and "unspicious" are both in cooperation with each other and achieve each other, just like Chef Fei and Xi Cha, the same emphasis on materials, the same strict production, the same innovation, it can be said that the joint name of Chef Fei and Xi Cha is undoubtedly a strong combination of "meal + drink" two major brands.
During the online time, the staff of Xicha will be sold in the Fei Chef store to ensure the taste of the product, which can be owned for only 19 yuan. The joint name of Chef Fei and Heytea not only shows the potential of Chef Fei in the field of joint branding, but also reflects its continuous exploration on the road of rejuvenation, as the joint brand of Hunan cuisine, hoping to gain the love of more young people.