Sense, retention rate and so on. One of the important indicators is the "loyalty" of consumers to the car brand, which is related to the reputation of a brand and whether it has gained the trust of consumers. So which car brands are the most willing american consumers to buy back? The CACAutoGroup team takes you to a look today!
Subaru Subaru
Subaru is relatively niche in the Chinese market, but the car's handling performance and off-road capabilities have won the love of many American consumers. Subaru came in first with a buyback rate of 61.8 percent, with 61.8 percent of owners continuing to buy back models from the car brand after buying their first car.
The top three of this list are all Japanese models, and subaru has won the championship for the third year. It can be seen that the concept of consumer car purchase in the United States is: to have excellent fuel economy, but also to give people a good driving experience.
▲Image source CAC official website 2017 SUBARU Forester
Toyota Toyota
Toyota is favored in the United States for its durability. It can be seen from the long-term occupation of large-displacement pickup trucks in the top few of the US car sales list that American consumers are more inclined to use cars as tools.
Whether it's in a compact sedan, SUV or pickup, Toyota is extremely competitive. It is only natural that it will be ranked second in loyalty buybacks.
▲Image source network
Honda Honda
As a Japanese car Sanjie, Honda has always been known for "buying engines and delivering cars". Although Honda has more advantages than Toyota in terms of power, handling, etc., it is slightly inferior in stability. The previous "throttle" incident has allowed Honda to experience a period of sales "Waterloo".
Fortunately, Honda has long been arranged in the product line, and has a well-known Pilot model in the seven-seat SUV market. Owners who have purchased Honda cars can continue to buy back and start a "new chapter" in their lives.
▲Image source network
R A M
The rise of pickup culture in the United States is an important reason why RAM ranks fourth in car brand loyalty. RAM is the Pickup brand of Dogge, which has always seen the Ford Raptor series as a competitor. The numbers behind the RAM model represent its load capacity, such as the common RAM 1500, which means that the load capacity is around 750 kg.
Pickup trucks in the United States are mainly concentrated in Dodge RAM, Chevrolet Siverado and Ford F Series, so the proportion of purchases of the same brand is naturally higher than that of massive car brands.
▲Image source CAC official website 2016 RAM 1500
Ford
Much of Ford's brand loyalty comes from the contributions of Ford Pickup. American consumers also admit that compared to Ford's car, pickup trucks are obviously more appetizing.
For developed countries such as the United States, excellent quality coupled with excellent loading capacity is the basic demand for buying a car. As a result, Land Cruiser, Ford F-150, Sequoia and other cars will endure and become regulars on the sales list.
▲Image source network
Kia Kia
In recent years, Korean brands have been catching up in the North American market, and Kia's new Sorento has been selected as the model of the year by many US media. Whether it is the power configuration of the 2.5T turbocharging, or the overhauled exterior styling, it has won the recognition of American consumers.
In terms of loyalty, the buyback rate of more than 50% also shows the degree of consumer recognition of this Korean brand. More than half of U.S. consumers who have bought Kia's cars will buy back their products again.
▲Image source network
Hyundai modern
Korean cars do not cultivate the US market as early as Japanese companies, and it is most appropriate to describe them as "barbaric growth". Hyundai's Elantra broke the monopoly of the compact sedan market by Japanese car brands such as Toyota Corolla and Honda CIVIC this year.
The US media commented on it as "not only cost-effective, but also without sacrificing driving quality." Its chassis is particularly solid, and both the heaviness and the filtering are impeccable. "For Hyundai and Kia, they were able to surpass many U.S. brands, which in itself is the biggest success of imported brands."
▲Image source CAC official website 2016 HYUNDAI Sonata
MAZDA Mazda
Mazda does have some gaps compared to the top three Japanese brands, but in fact it has achieved a breakthrough in itself. In 2017, Mazda's buyback rate in the same loyalty ranking was only 39%, well below average.
After Mazda gradually installed the soul design and the second generation of Chuang chi blue sky technology into its products, American consumers have significantly improved their actual experience of this manipulative brand, and the repurchase rate has increased to 46.7%.
▲ Image source CAC official website 2019 MAZDA CX-5
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Car list | do you know which brands are most popular in the United States?