2022 "Wuxi Taihu Lake Shopping Festival"
Issuing coupons to promote consumption, cloud shopping festival, live broadcast room to explore stores... "May Day" holiday, driven by the 2022 "Wuxi Taihu Lake Shopping Festival" activities, Xicheng merchants tightened the string of epidemic prevention and control, focused on the deep integration of online and offline, and promoted the expansion and upgrading of the consumer market.
On the morning of the 4th, in Suning Square, located in the city center, citizens entered the mall in an orderly manner after taking temperature, scanning codes and other epidemic prevention processes, and various posters were placed in a conspicuous position in the mall. In the mall's Suning Tesco, the reporter saw that many citizens were buying large-screen color TVs.
"Recently, the trend of home fitness is booming, it is inconvenient to watch mobile phone fitness live broadcasts, and smart large-screen TVs that can cast screens with one button and interact with humans and machines are favored." According to the relevant person in charge of Suning Tesco Wuxi, the epidemic has spawned an escalation of citizens' demand for quality home appliances, so the store has strengthened the supply guarantee of this part of the product.
Consumption coupons drive shopping fever
During the interview, the reporter found that some citizens used the huimin consumption coupons when checking out. A lady told reporters that she grabbed a consumption coupon of "1,000 yuan to 200 yuan", which can be directly deducted when scanning the code to pay with the cloud flash payment APP, which is convenient and cost-effective.
During the "May Day" period, many citizens rushed to shopping malls and supermarkets after grabbing consumption coupons. These days, in the RT-Mart North Changjiang Road store, many people are the whole family to enter the store to shop, from daily necessities to fresh fruits and vegetables, the shopping cart is stuffed. "From May 1 to 3, the store wrote off a total of 917 consumption coupons, with a preferential amount of 63,000 yuan." The person in charge of the RT-Mart North Changjiang Road store said that the consumption coupon campaign attracted a large number of customers into the store, increased sales, and was a win-win situation for consumers and merchants.
The integration of online and offline consumption has become a common practice
The mutual promotion of online consumption and physical consumption has become a common choice for merchants. This year's "May Day", many online and offline integration of consumption promotion activities attracted attention, with remarkable results.
Liangxi District "Liangcheng Beauty" Wonderful Life Festival and liangxi District's first housing fair for 3 consecutive days of online live broadcast, united supermarkets, complexes and the first store in the district, through online efforts to promote new products, offline drainage to promote sales, 100 consumption promotion activities cloud gathering, attracting 414,000 people to watch online, quality catering, shopping, accommodation consumer brands together, stringing up the food, clothing and housing industry chain, to further stimulate the vitality of new consumption.
Binhu District launched an online live broadcast, leading consumers to "cloud" the main consumption places in the region, from eating, living, traveling, shopping, entertainment from the five dimensions of immersive exploration and experience of "Binchao life", the cumulative live broadcast hits reached 4.4 million times.
Yixing carries out online live promotions every day, bringing together many activities such as good thing recommendation, store general live PK, catering special, and punctual lottery.
New Wu Wanda launched 10 douyin theme online live broadcasts, which received more than 100,000 attention and views.
Eat at home
In the face of the current epidemic situation, many citizens have chosen to celebrate the festival on the spot. Although travel has decreased, citizens can also stay at home. Dingdong Grocery released the "May Day" big data, and the sales of crayfish in Wuxi during the holidays soared 3 times, and the new fruit category in the new season was more sought after.
"During the holidays, Wuxi users collectively 'eliminated' more than 20,000 kilograms of crayfish." According to the person in charge of the Wuxi region of Dingdong Buy Vegetables, from the taste point of view, garlic and thirteen spices are most liked by Wuxi citizens, and the sales of cold crayfish flavored by cherry blossom mojito have increased the most.
In addition, the newly listed Hainan Xizhou honeydew melon, early spring bayberry, osmanthus fragrant lychee, Dalian morning cherry, Yunnan blueberry and other seasonal fruits are very popular. "In the past few days, Wuxi users have eaten more than 10,000 Hainan honeydew melons, 7,000 Hainan golden diamond pineapples, and 6,000 pounds of American morning cherries."
The consumption of new energy vehicles continues to exert force
"This year's 'May Day', automobile consumption has been paid close attention, new energy vehicles have continued to exert efforts, and head car companies have held promotional activities, which has effectively played the role of pillars of bulk consumption." The relevant person in charge of the Municipal Bureau of Commerce was introduced.
For example, ideal car in Suning Plaza recently landed a flagship store, booking a car to give away car supporting peripherals; Euler innovated to carry out holiday cat activities to enhance the stickiness with potential consumers, and got orders for multiple new energy vehicles in a short period of time; in the Huishan District "Enjoy the Grand Event Happy Living" activity, BYD launched a car purchase policy to benefit the people, 2 days offline harvest of more than 50 groups of intended customers, 5 orders, online live broadcast viewing trips reached more than 20,000 people, and 15 transactions are expected in the later stage.
Reporter: Zhu Wenjun
Edit: Wen Jun