Pink must be exclusive to women? you! clear! awake! One! dot! (Shake ing)

Cars and colors are inseparable, and the "black and white" selection method, which has gradually declined, is gradually emerging more personalization, and color is the most accessible "personalization". Therefore, there are a lot of brands that like to make a fuss about color now. But "random flowers are becoming more and more attractive to the eye" I found a strange phenomenon, no, I want to express the "strange color" - pink.

Pantone pink color card

"According to the Emmy Consulting survey, female car owners increased by 64% from February to October 2020, with female car owners in first-tier cities growing the fastest. In 2020, women accounted for 42.7% of the new energy vehicle consumer group."

As can be imagined, more and more car brands have found and want to seize the growth trend of this wave of female car owners, and want to add more "feminine tendency elements" to their model libraries to win the favor of female drivers. But have we ever thought about a question, from the driving level of diss female drivers to the increasingly feminine elements of the car, in this seemingly fair change, there are too many places that are not really "fair". For example, pink cars.

The world's first "female driver"

In order to emphasize that their models are more suitable or biased towards women, many brands make a big fuss about body colors and interior colors, especially the use of pink. Once we can see a pink car on the street, at a glance we can know that as long as it is not an exclusive custom super luxury car series, basically changed the color of their own, it is inevitable that some are too killing Matt, but it is indeed not lacking in personal style. And now, you can directly have a pink car to choose from, which is indeed a sufficiently personalized direction. However, there are many brands that always like to equate women with pink, which is a bit biased.

A brief introduction to pink that you may not know

Homer's Odyssey is probably the first to mention this color, "in the morning like a child, the rose color of the morning twilight", which is his description of pink; this color is often mentioned in many ancient Roman poems, but at that time it was mostly the Latin word Roseus, which represented a color similar to the rose, and the word Pink only appeared in the 17th century. From a physical point of view, pink is an extraspectral color, it needs to be mixed with other colors to form, human beings with the naked eye can not see the pure pink light waves, until the Renaissance, pink did not appear in large quantities in painting works of art.

In the 18th century, pink began to become popular a climax, pink fabrics, pink interior decoration and so on gradually became popular. But at that time, pink was not simply a popular color for women's dresses, and many men also competed to make clothes with pink fabrics, which can be seen from past paintings and history. I don't know if you have found that in Chinese Peking Opera faces, a large amount of pink pigment is also used, especially in the elderly, this pink color is related to age and physical condition. Therefore, the color pink was originally just a color that did not represent women.

Pink cars have nothing to do with gender

And pink cars, at first, were not designed specifically for women.

Elvis Presley's Cadillac

Elvis Presley is a fan of Cadillac, buying about a hundred Cadillac models, and the pink 1955 Cadillac De Ville even once set off a pink car boom. The car was supposed to be a birthday present he had given to his mother. In those days, it seemed that cadillac was more like a symbol of the Fuehrer's car, formal and solemn, and this pink color broke this "serious" feeling, which may also be related to the rise of popular culture at that time.

《Pink Cadillac》

Pink can also form many words in English that you can't quite imagine, such as "in the pink" means health, and "pink elephants" means hallucination. The movie "Pink Cadillac" is "Detective Cadillac", which also has a pink Cadillac, which is the car of the male protagonist (and Aunt May's Clint Eastwood in "The Dream of the Covered Bridge").

Porsche pink pig paint

Porsche Pink Pig Livery, Porsche Le Mans 24h Endurance Racing Car Livery, in 1971, 917/20 Racing participated in the 24 Hours of Le Mans Endurance Race, its design was too bloated, so the owner of the sponsor Martini at the time refused to use Martini livery. Probably because of the bloated model, the "Pink Pig" livery was used, and in this way, this livery was born. Although the car did not finish at that time, and it was not as popular as it is now, the livery of "Pink Pig", which has been precipitated by time, has once become a popular kind of livery, and for a while you will see many non-Porsche cars will also be applied to it, which is a household name.

Therefore, I personally do not like that many models and brands now label "pink" as women, or label them with gender. For pink cars, boys also have the right to like, and girls can also choose not to like, which is the charm of a color itself. If in order to cater to more female car owners, and a color is defined as gender, this is inevitably a bit of a "figure saver" suspicion in it, not to mention that some pink really does not have a sense of art that goes deep into the bone marrow, and it loses the power of pink.

If it's good enough, Pink Power still has power

Despite the chaos, we have to admit that there are still many pink cars worthy of our appreciation and liking, not only do they not label pink as gender, but also use design and style to integrate this somewhat controversial color into the model, so that we can see the power of pink.

Porsche Iceberry Powder: Taycan, 718 Spyder

Porsche's iceberry powder in my opinion is seriously doing pink representatives, it does not focus on female users, but just adds this pink to the color of the model. Moreover, this pink color with a metallic pearlescent texture also has a slight retro atmosphere.

Jeep Wrangler Heights Bahamas Beach Powder Special Edition

Although rose pink is difficult to be pleasing, and many costumes or lipsticks are synonymous with "dirty" and "death color", the Jeep Wrangler Pink Special Edition adds a little desert rose flavor to the original rough model.

Lynk & Co 06 Shero

Although the name shero and marketing do use the pink label of female, it has to be said that if you really like the overall design of Lynk & Co, this color will make you feel a lot about it. At least the color of this pink silver car is also very textured.

【Interaction】

Tell us what you know about pink cars? And your understanding of the feminine label marketing approach to pink?