Yves Saint Laurent (YSL), founded in France by Yves Saint Laurent in 1962, mainly deals in fashion, beauty products, perfumes, bags, glasses, accessories and other products.
In 1962, Yves Saint-Laurent and Pierre Bergé began to start a joint venture to form the brand Saint Laurent. In 1964, Saint Laurent launched its first makeup collection. In 2000, Gucci acquired saint Laurent beauty company. On 2 July 2008, L'Oréal Acquired Saint Laurent Beauty.
In December 2020, the "2020 World Brand 500" compiled by the World Brand Lab was announced, and Saint Laurent ranked 244th.
Creative philosophy
The Saint Laurent brand developed with the creative philosophy that "fashion is not only to make women more beautiful, but to support them spiritually and make them more confident".
Products
Review
According to the official website of 2021, Saint Laurent has handbags (women), mini bags (women), ready-to-wear (women, men), travel bags (men), shoes (women, men), belts & bags (women, men), small leather goods (women, men), silk & hats (women, men), sunglasses (women, men), jewelry (women, men) and other products; beauty has makeup (lips, face, eyes) and skin care two series of products.
Main products
Opium perfume
Bright color pen
Round tube lipstick
Ready-to-wear collection