Budweiser issues "a cry to creators, dreamers and aspirants without boundaries to create their mark"
Leuven, Belgium May 2, 2022 /PRNewswire/ -- Ab InBev global brand Budweiser today launched a new global platform and creative campaign, Tombrow is Yours to Take, featuring eight-time Grammy Award winners, producers, composers, artists and directors Anderson. Paak leads to inspire rookie creators. Tomorrow is Yours to Take reflects what it means to pursue success, and this global movement will inspire and connect creators around the world.
The Tomorrow is Yours to Take campaign launches today with a music video entitled “Yours to Take” featuring an original song produced and performed by . Paak.
Tomorrow is Yours to Take today with a music video called "Yours to Take," which features a video featuring a video called "Yours to Take." Original songs produced and performed by Paak. The film tells the story of creators and aspiring talents working with Budweiser around the globe to overcome the voices of deniers and skeptics to move forward. The film was collaborated around the globe and includes French freestyle footballer Sean Garnier, Brazilian rapper Xamã, Swedish fashion designer Julia Dang, Colombian graffiti artist Wanda Pot, Argentine singer Lara91K, Brazilian graphic artist Gabriel Massan and British drummer Louise Bartle.
Todd Allen, Vice President of Global MarketIng at Budweiser, said: "Budweiser is a cry to creators, dreamers and aspirants without boundaries to create their mark. Today marks the launch of Tomorrow is Yours to Take, followed by creators, dreamers and adventurers at the center of this new revolution. As someone who defied the rhetoric of a negativeist and firmly pursued his dreams, . Paak embodies the spirit of Tombrow is Yours to Take and its meaning. ”
"Yours To Take" celebrates the power of the independent generation to do what they believe in. permeance. Paak's original music and true stories from real creators convey messages, and campaigns are more than just an advertisement. This is the moment when music video was born: an entertainment masterpiece that helps to be part of culture in a real way through the cinematic feel.
Pass with . Paak collaborated to produce the soundtrack for the global campaign, and Budweiser is laying the groundwork for future efforts to support rookie creators. And that's just the beginning.
Anderson . Paak said: "The new music I created for this event is not only a song, but also an ode! It seems to me to be a battle cry to those who give up on people who hear the various reasons why their dreams are impossible to achieve. Believe me, I hear all this opposition too, but I stay proactive and do my best to ignore people who hate me at every step of the way. I want Budweiser and I to reach out to artists, designers, athletes and creatives, to all those who are ready to take the first step on the road to greatness! ”
Each rookie creator in the film embodies a Budweiser audience's hobbies, including music, art, fashion and sports.
- Séan Garnier is the first world freestyle football champion in the history of football to be held in France.
- Based in Sweden, Julia Dang co-founded TheLineUp channel with partners and created her own blending brand, DANG STHLM.
- Gabriel Massan is a Brazilian-born digital artist based in Germany, dabbling in a variety of mediums including sculpture, video, design and print.
- Louise Bartle is a UK-based drummer who began playing at the age of 13.
- Xamã, a Brazilian rapper, singer, composer and poet, has recently become popular and broke the stream record.
- Wanda Pot is a Colombian-based designer who specializes in graffiti murals, art direction, branding and calligraphy art.
- Lara91K is an Argentina-based singer whose anti-music genre is reshaping the trap music scene.
To watch the film and see more information about each rookie creator, click here. Behind-the-scenes footage footage of the campaign is available at Budweiser and Anderson. Watch on Paak's social channels.
About AB InBev and BudweiserAnheuser-Busch InBev is a publicly traded company based in Leuven, Belgium (Euronext ticker: ABI), re-listed on the Mexican (Mexican secondary market stock code: ANB) and South Africa (Johannesburg Stock Exchange: ANH) stock exchanges, and has issued American Depositary Receipts on the New York Stock Exchange (NYSE: BUD). As a company, we have big dreams and hope to create a future that will win more applause. We're always looking for new ways to meet the needs of every moment in our lives, move our industry forward and make a meaningful positive impact on the world. We are committed to building an enduring brand of excellence and brewing the best beers using the highest quality ingredients. We have more than 500 beer brands, including global brands Budweiser, Corona® and Stella Artois®; multinational brands Beck's®, Hoegaarden®, Leffe® and Michelob ULTRA®; and local sales champions such as Aguila®, Antarctica®, Bud Light®, Brahma®, Cass®, Castle®, Castle® Lite, Cristal®, Harbin®, Jupiler®, Modelo Especial®, Quilmes®, Victoria®, Sedrin® and Skol®.® Our winemaking traditions date back more than 600 years, span across continents and are relentlessly passed down from generation to generation. From our birthplace in Europe, the Den Hoorn Brewery in Leuven, Belgium, to the Anheuser & Co Brewery in St. Louis, USA, to the Castle Brewery founded in South Africa during the Johannesburg Gold Rush, to Bohemia, Brazil's first brewery. We have a diverse geographical footprint, balanced market share in developed and developing markets, and leverage the collective wisdom of approximately 169,000 colleagues in nearly 50 countries and regions around the world. In 2021, AB InBev reported revenue of $54.3 billion (excluding joint ventures and associates).
Budweiser is a moderate, sweet and refreshing American beer. Brewed from the finest barley malt and premium hop varieties, Budweiser is a symbol of optimism and celebration and is renowned in more than 60 countries and territories around the world. Budweiser has committed to brewing every drop of Budweiser beer from 100% renewable energy by 2025.