The balloon brother who came out of "Tan Talks About Traffic" signed a contract with MCN.
At present, accounts have been created on various platforms, there are still many fans, the account has been opened for just a few days, and it has increased the number of fans on the whole network by nearly 100,000, and only Douyin has passed 65,000 fans.
To create an inspirational setting for the low-level small people, The Balloon Brother sang a very appropriate song "Lone brave", with the copy:
The balloon flies away, and finally the air in the balloon will merge with the world, and it is me and you who are breathing across the phone.
The video is obviously filmed very carefully, and the balloon brother seems to have really counterattacked.
The balloon brother who has suffered a lot in life but brought optimism to us is now really ready to be an Internet celebrity, he put on a suit and "wants to realize his musical dream".
Is the balloon brother really going to fly?
My answer is – no.
Why?
After reading the article, you know that if a person wants to continue to become popular, what is the difficulty?
01
The first time Brother Balloon was seen was in an episode of "Tan Talks About Traffic" in 2011.
"Tan Talks about Traffic", which was launched in 2005, was originally a traffic warning program in Chengdu, but under the guidance of Officer Tan Qiao's personal style, it was popular all over the country, and it was called "the funniest and best-looking variety show in China" by netizens.
Even if the broadcast has been stopped, when Tan Sir is mentioned, it seems that he can always think of Uncle Erxian Bridge who "wants to walk the Chenghua Avenue" and Uncle Fugui who "looks forward".
The balloon brother is also one of the most impressive in the show, at that time he stepped on the bicycle, grabbed a large number of balloons in one hand, although he was stopped by Tan Sir for education, but the whole time he was very excited.
In the video, when Tan Sir said that he should think about his family, it is not safe to ride a bicycle one-handed in the fast lane, he did not expect that the balloon brother actually smiled and said: My wife is at another man's house. ”
As soon as this word came out, it frightened Tan Sir a lot, and after a few more words of chat, he knew that the original balloon brother had failed in business, and his wife thought he was poor so he ran away with others.
Tan Sir talked to him about the concept of love, and Brother Balloon directly sang "Love Sale";
Talking about his failure in business, Tan Sir asked him why, he said that because of the resale of crooked wine and crooked cigarettes, the Chamber of Commerce and Industry arrested;
Talking about his experience of pulling three rounds, Tan Sir asked him how to change careers, and he said that because it was a crooked three rounds, the police would arrest him;
From the screen, you can feel Tan Sir's speechlessness at that time, but the balloon brother is happier and happier the more he talks; no matter how serious Tan Sir is next to him, the balloon brother began to sing one sentence after another.
Finally, in order to express his love for Tan Sir, he also gave a balloon of a gray wolf:
Although the balloon brother was very happy, the real situation behind the smile was empathetic, and many people said that it was sad to see:
Some netizens also said that this is actually the highlight moment of the balloon brother;
Some netizens moved out the sentence: "The core of comedy is tragedy." ”
Business failed, the wife ran away with someone... Even after experiencing these blows in life, the balloon brother of that year touched many of us with an optimistic and upward attitude.
Eleven years later, what has become of The Balloon Brother?
With these curiosities, Tan Sir found him again at the urging of fans.
02
The balloon brother once again entered our field of vision, or because of the video "Goodbye Balloon Brother" posted by Tan Sir on the B station.
When I saw The Balloon Brother again, he didn't sell balloons anymore.
He still looks dark and thin, and he still says funny and nonsensical things, and still calls the bicycle BMW, even if he has changed to a shared bicycle now:
When Tan Sir asked him how he was doing, he said that he was "generally third in the world":
When it comes to how he feels about being together again, he still expresses it in a singing way:
"Take away a fishing fire and let it warm my eyes." Leave a piece of truth and let it anchor by the Maple Bridge. ”
On the way to dinner together, Tan Sir helped the balloon brother to move things, and he also thought of giving 10 yuan to Tan Sir;
Eleven years have passed, the world has changed dramatically, and The balloon brother seems to be still living in the same place.
Still living alone, eating two steamed buns for breakfast and eating instant noodles at night; still doing temporary work, renting a house of 200 yuan, but the rent is dozens of yuan.
However, the sentence "If my house were better than it is now, I would have wanted to meet you a long time ago" still broke people's defenses.
Looking closely, it is not difficult to find that the balloon brother will have some small actions, such as a sudden change of topic, and his occasional helpless and slightly self-deprecating expression, eleven years of time, life is not to smooth out his mentality?
Life is really cruel, so that the balloon brother is not as optimistic as before.
At the end of the video, the balloon brother who said goodbye still shouted at Tan Sir, and he asked: "The gray wolf balloon I gave you that year is outdated?" ”
This segment is also said by many to be the classic of the whole video, Balloon Brother and Tan Sir, one in the shadows, one in the sun, like a movie-like design.
I think that Brother Balloon's words are also asking himself, am I also outdated?
03
Brother Balloon did not expect that the times were really different.
After the release of the video of "Goodbye Balloon Brother", more than 6 million people watched it on The B station, which was popular all over the Internet, and the Balloon Brother turned red.
Half a month later, we saw the news again about him, he had signed with MCN, and with it countless controversies.
Tan Sir deliberately went to him again; 11 years did not change the balloon brother, but in just a few days after signing the contract, the balloon brother changed, and the balloon brother who could not even eat three meals in the past now said "money is only a few pieces of shredded paper."
The fire balloon brother, there are a lot of "relatives" to come to him, there are "nephews" and "cousins"; but also signed do not know what kind of contract, Tan Sir is trying to persuade him not to be deceived, but the balloon brother waved his hand to interrupt, a look of not listening to advice.
The details of the contract are given in the video, and we see that the balloon brother will be given 30% of the commercial income, and if he defaults, he will have to pay 1 million yuan.
Hearing that the balloon brother signed, many netizens were worried about the balloon brother, not worried that he would be built normally, but as Tan Sir said, afraid of the only TV set at home, when the time comes, they will not know where to go.
In addition, what makes netizens angry is that the balloon brother began to lie to Tan Sir, the "nephew" is fake, it turned out to be the agent; some of the words during the chat were also taught by their MCN.
Whether the "cousin" is real or not is not yet known.
Persuade the balloon brother not to be deceived, let the agent help the balloon brother well and bless the balloon brother... I think Tan Sir did everything he could.
Tan Sir is a person who has really been on fire, has seen a lot of traffic, and has also seen the human nature and sinister heart behind the flow.
I think he advised the balloon brother, in fact, he is not worried about him being deceived, to be honest, what else can the balloon brother be deceived?
He is a person who has nothing, in case he is red, isn't it earned as much as he earns?
Balloon brother does not use a smart phone, nor does he go online, he does not know what is MCN, the traffic will be short-lived, he does not know, after a while of red after no one cares about the gap he does not know.
Whether it can be red, how long can it be red, he does not know, all he cares about is to be able to solve the rent and three meals a day, even if the future is worse, can it be worse than the present?
For The Balloon Brother, his choice is reasonable. In other words, we can't afford to pay rent, can't eat enough, and when we meet others who come to the door and say that we want to help you red and make a lot of money, how many people will refuse?
As for signing a contract for breach of contract to pay 1 million yuan, so what? Anyway, I can't afford to lose, it's better to honestly work with the boss.
Don't worry about the MCN that signed the contract first in the name of "relatives", you see people MCN to create a starting matrix, create topics, choose new songs, copywriting, shoot videos, do post-production, are very professional, a look is really hard work really spent costs, to package balloon brother.
And the balloon brother is now attracting everyone's attention, more or less is the flow of their own, back in the vibrato brush a wave of live singing to earn tips, by the way with the goods, how to calculate will not lose money.
With the traffic brought by the current balloon brother explosion, the balloon brother can quickly send videos, live broadcasts, and bring goods to make money on various platforms, which is always more than temporary work.
What exactly is Tan Sir worried about? In fact, he was worried that once his mentality was broken, he would suffer from gains and losses, and his mentality would easily collapse, and he found that a dream had passed, and he could never return to the simple days.
Why do I say that balloon brother is difficult to keep red? It's because he lacks the hard skills label to be an influencer.
We all know that Brother Balloon likes to sing, but the level of his singing is difficult to become a qualified singer.
MCN just wrapped up his inspirational personality first, created the topic, and brought free traffic. Once the balloon brother's network freshness period has passed, the value of this free catch traffic will become smaller and smaller, unless he has a trick and can continue to circle fans.
Brother Balloon actually does not understand why he is on fire, he is more popular by luck than by ability, and when the tide recedes, many people begin to run naked.
Of course, the balloon brother is not willing to accept his fate, so he wants to gamble again to see if there will be a different ending in the end.
Now rubbing IP to shoot a video can really grasp the curiosity of many people and the psychology of wanting to reduce pressure, bringing a wave of fans.
But such a promotion model makes a person popular for a long time.
Because Brother Balloon has no creative ability, he can only cover other people's songs (I don't know if he is authorized, otherwise it is still infringing).
Without original works, lack of original ability, relying on imitation and plagiarism, it is difficult to create personal IP.
A netizen said: "Tan sir is the wind, the audience is the wind, capital is also the wind, only he is the balloon that flutters with the wind." ”
I think this is what Tan Sir is worried about, the MCN behind him first squeezed out his traffic value, and when the heat dissipated, it was ruthlessly abandoned, once the balloon brother understood the truth of the traffic, would he and mcN turn against each other and love and kill each other?
Finally, I wish the balloon brother a thumbs up, hoping that he can pay the rent and eat a full meal.