Good weekend! Here's a weekly industry newsletter, updated every Saturday, to take you back to the hottest industry news of the past week!
1. WeChat internal test circle of friends content forwarding
Comprehensive news On April 23, WeChat launched the iOS 8.0.21 internal beta version, the new version supports adding pictures or files to the group announcement, and supports forwarding the content of the circle of friends. It is reported that users only need to long press their circle of friends, click "Forward" in the pop-up menu, and send it to themselves or friends.
2. The "product sharing" function is launched on the video number, and the commission can be obtained after the transaction
New List News On April 24, the video number launched the "product sharing" function. According to reports, product sharing is a monetization tool for excellent creators, creators can add good things related to video content, and a certain percentage of commission can be obtained after the transaction. After the window is associated, the link will appear on the video and the user can click to buy.
It is reported that the creator of the video number wants to open the product sharing function to meet the following conditions:
1. The number of effective followers (fans) is 1000 or more; 3. Complete real-name authentication; Continue to publish high-quality original works.
Creators who meet the conditions can apply for the product information sharing function independently through the "Creator Center" - "Cargo Center" - "Raiders" - "How to open product sharing permissions", and can obtain the permission to share product information in short videos after the platform has reviewed and approved.
3. New video number regulations: One account can only be bound to one store
New List News On April 25, the video number officially issued an announcement that the rules for binding stores to video numbers will be gradually adjusted to "a video number is limited to one store".
It is reported that from May 6, 2022, the video number of a store that has been bound will stop binding to new stores, and the video number of multiple stores has been bound, and the platform will empty all the binding relationships of the account on June 30.
4. WeChat will handle 150,000 infringing public account articles in 2021
New List News On April 26, WeChat officially released the "2021 Brand and Third-Party Copyright Protection Report", which shows that in the past year, the platform has handled more than 150,000 infringing official account articles and 1,078 malicious public accounts.
In addition, in 2021, the dynamic inspection mechanism of the live broadcast room of the video number provided protection for more than 2,000 key film and television dramas, with a total of 27,000 "infringing" live broadcasts and 21,000 "recorded/pirated" live broadcasts, and more than 118,000 brand infringing short videos and more than 20,000 copyright infringing content were removed.
5. WeChat public platform will soon display the new list of user IP territory On April 29, WeChat officially announced that in order to maintain the order of network communication and further crack down on counterfeiting and transportation, rumor-mongering and other behaviors, the WeChat public platform will display the P territory when the user publishes the content, the domestic account will be displayed to the province (autonomous region, municipality directly under the central government), the overseas account will be displayed to the country (region), the account IP territory shall be subject to the information provided by the operator, and the user cannot actively open or close the relevant display for the time being. It is reported that the function will be tested in the near future, and will be opened to users according to the test situation. Previously, many platforms such as Douyin, Kuaishou, Xiaohongshu, Zhihu, Today's Toutiao, Baijia Number, douban and so on announced that they would display the user's IP territorial function online.
6. Wang Sicong's Weibo was blocked
Comprehensive news On April 27, Wang Sicong's Weibo account showed that "the account cannot be viewed because it has been complained of violating laws and regulations and the relevant provisions of the Weibo Community Convention."
As of April 29, the Weibo topic of "Wang Sicong's Weibo Blocked" has been read by 36.39 million people.
7. YPL apologizes for the "Simba sale of counterfeits" storm
New List News On April 23, "YPL Sports Fashion Products" issued a statement in response to the recent "YPL pants promoted by Xinxuan Live Broadcast Room without official authorization", saying that "the trademark licensing dispute involved in this matter has been properly resolved" and apologized to relevant companies, netizens and Xin Youzhi. Subsequently, Xin Xuan officially forwarded the statement.
Previously, Simba and his anchor Egg Egg shipped a product called "YPL Sunscreen Cool Pants" on the live broadcast. On April 22, "YPL Sports Fashion Products" issued a Weibo statement saying that the "YPL sunscreen cool pants" sold by egg eggs in the live broadcast room were not officially authorized and did not belong to the products of the YPL brand, and would take legal measures to pursue responsibility.
For the troubles caused by this trademark dispute to consumers who purchase YPL products, Xinxuan officials said that they can contact Xinxuan customer service and will assist in handling a full refund.
8. Jia Nailiang's studio denies rumors such as "hiding 260 million commissions"
New List News On April 24, in response to the recent rumors about "Jia Nailiang's tax evasion and tax evasion of 260 million", Jia Nailiang's studio issued a statement denying it.
The statement said that The remarks about Jia Nailiang's "concealment of 260 million commissions", "signing yin and yang contracts", "tax evasion and tax evasion" and other remarks seriously deviated from the facts and were maliciously fabricated rumors. The act of relevant network users in publishing and disseminating the above-mentioned false statements has been suspected of infringement. The studio and Jia Nailiang have entrusted lawyers with full authority to handle the proceedings against subjects who are lazy to stop the infringement or have other serious circumstances.
9. The trademark "Liu Qihong" was preemptively registered by many parties
According to the enterprise investigation Recently, the trademark "Liu Qihong" was applied for registration by two companies in Fujian and Hong Kong, and the international classification includes fitness equipment, clothing, shoes and hats, etc., and the current trademark status is in the application. It is worth mentioning that "Liu Qihong Girl" was also applied for registration by a company in Guangxi, and was internationally classified as a daily chemical product.
10. Yunfeng Fund withdrew from the shareholders of Wei Ya and his wife
According to Tianyancha, on April 27, the industrial and commercial changes occurred in Qianxun (Hangzhou) Holding Co., Ltd., an affiliate of Weiya and his wife, and Hainan Yunfeng Tuohai Fund Center (limited partnership) and Suzhou Junjunde Equity Investment Partnership (limited partnership) withdrew from the ranks of shareholders.
According to the change record information, Yunfeng Fund took a stake in Qianxun (Hangzhou) Holdings Co., Ltd. in April last year.
11. State Administration of Radio, Film and Television: More than 700 million users will upload short videos in 2021
On April 25, the State Administration of Radio, Film and Television released the "2021 National Radio and Television Industry Statistical Communiqué", saying that by the end of 2021, there will be 33.25 million intelligent end users nationwide, an increase of 11.39% year-on-year. There are 710 million annual paying users of Internet video, 150 million annual paid users of Internet audio, and more than 700 million users of short video uploads.
12. Copyright Bureau of the Central Propaganda Department: Increase the punishment of online infringement
According to the Financial Associated Press, on April 26, Zhang Hui, a second-level researcher at the Law Enforcement and Supervision Department of the Copyright Administration of the Central Propaganda Department, said at the seminar on copyright development in the new media era that the National Copyright Administration attaches great importance to the copyright protection of film and television works, including short videos, and has introduced a number of measures to actively maintain the copyright order of film and television works.
In the next step, we will continue to implement the 14th Five-Year Plan for copyright work, promote the construction of a strong copyright country, strengthen copyright governance in key areas of the Internet, increase the punishment of online infringement, significantly increase the cost of violating the law, and continue to improve the online copyright environment.
13. Henan Provincial Consumer Association sued Yongfeng Xin Youzhi Kuaishou account
Comprehensive news A few days ago, the Henan Provincial Consumer Association will hold a trial on May 9 on the "Bird's Nest Incident" against Kuaishou, Xin Youzhi and other cases of infringement of consumer rights and interests, including compensation, Yongfeng Xin Youzhi Kuaishou account, etc.
The Zhengzhou Intermediate People's Court said that due to the epidemic situation, it will choose to hold a trial online, and it will be possible to watch the trial scene on the China Trial Open Network.
14. Multi-platform response to "Qinglang Online Violence Special Governance Action"
New List News On April 24, the Central Cyberspace Administration deployed to strengthen the governance of online violence, and the relevant person in charge said that the "Qinglang Online Violence Special Governance Action" mainly focused on 18 website platforms that are prone to online violence and have large social influence, including Sina Weibo, Douyin, Baidu Tieba and Zhihu, etc., through the establishment and improvement of monitoring and identification, real-time protection, intervention and disposal, traceability and accountability, publicity and exposure and other measures, to carry out full-chain governance.
On the same day, Weibo, WeChat, Douyin, Kuaishou and other platforms successively issued announcements on the launch of "Qinglang • Special Governance Action for Online Violence".
The main work directions of WeChat include: establishing and improving the network violence identification mechanism; continuously optimizing the user early warning and protection mechanism; and strengthening warning exposure and guiding governance. Weibo's main work directions include: further improving the network violence identification mechanism; continuously optimizing the early warning and protection mechanism for internet violence; and increasing the guidance and governance of speech attacks and other behaviors. The main work directions of Douyin include: establishing and improving the identification and early warning mechanism; establishing and improving the real-time protection mechanism for parties to online violence; strictly preventing the spread of online violence information; increasing the handling of illegal account entities and related parties; and strengthening warning exposure and positive guidance. The main work directions of Kuaishou include: establishing and improving the identification and early warning mechanism; establishing and improving the real-time protection mechanism for parties to online violence; strictly preventing the spread of online violence information; increasing the punishment for the handling of illegal accounts, institutions and website platforms; and strengthening warning exposure and positive guidance.
15. Multi-platform combat of historical nihilistic bad content
Recently, in response to the use of social hotspots, modern historical figures and events for marketing, and disseminating harmful information about historical nihilism, multi-platform has carried out further special crackdowns.
Weibo: As of April 25, Weibo had disposed of 3,368 illegal content related to historical nihilism and closed 76 illegal accounts in accordance with the Weibo Community Convention and other relevant regulations. Douyin: Douyin announced that it will carry out special report acceptance work in May, special acceptance and disposal of illegal and negative information such as historical nihilism reported by users, resolutely crack down on historical nihilism, oppose spoofing heroes and martyrs, slandering and smearing party and state leaders, distorting and falsifying history, excessively interpreting historical errors, and disseminating erroneous views and behaviors such as historical views and behaviors. Kuaishou: On April 26, Kuaishou issued an announcement to crack down on malicious marketing behavior, cleaning up a total of 1516 illegal videos and disposing of 296 illegal accounts.
16. Douban launched the waterproof arms control evaluation function
New List News On April 29, Douban announced that it had recently launched the waterproof arms control evaluation function.
After the function is turned on, the short comment area will adopt a specific like strategy and sorting algorithm to randomly display some short comments, so that the water army cannot guide the public opinion of the short comment area by centralizing praise. At the same time, a warning sign will appear at the top of the short evaluation area of the film and television entry as shown in the figure, reminding the user that the short evaluation of the film and television drama is abnormal.
According to reports, Douban's anti-water army mechanism runs in the background 24 hours a day, identifying and cleaning up abnormal rating reviews in a timely and effective manner to ensure the normality of the score.
17. Due to the large number of infringing videos on the official account, ByteDance sued Tencent for 3 million yuan
According to the Southern Metropolis Daily on April 29, due to the existence of a large number of infringing videos of the movie "My Hometown and Me" on the WeChat public account, the copyright owner ByteDance sued Tencent to the Hainan Free Trade Port Intellectual Property Court, claiming 3 million yuan.
The note said, "After receiving the notice, Tencent not only failed to take timely and effective measures to delete, filter and intercept the infringing video, but also instigated and induced the public account to upload the infringing video and actively expanded the dissemination of the infringing video in WeChat."
To this end, ByteDance requested the court to order Tencent to compensate for economic losses, stop the infringement and unfair competition, and issue an announcement on the WeChat public platform for 15 consecutive days to require users to stop the infringement. In addition, ByteDance requested that Tencent be ordered to issue statements on the WeChat public platform and media for 30 consecutive days to eliminate the impact.
18. Douyin opens the "National Fitness Program"
New List News Recently, "Liu Qihong" has increased tens of millions of fans due to live fitness on Douyin, setting off a wave of fitness challenges. On April 25, Douyin launched the "National Fitness Program", and from April 25 to 30, it launched a series of live fitness courses with world champions, performing arts stars, fitness bloggers, etc.
19. Kuaishou launched the "Sweat Gym" activity
New List News On April 27, Kuaishou launched the "Sweat Gym" activity, inviting Ren Ziwei, Sui Wenjing, Han Cong and many other Olympic champions, well-known athletes and more than 20 fitness experts in the station to start a fitness course for 35 consecutive days.
According to reports, from April 27 to May 5, a number of Olympic champions will conduct a live fitness broadcast in Kuaishou.
20. Douyin e-commerce: Malicious violations will permanently restrict the use of the Super Lucky Bag function
New List News On April 28, Douyin released a call for comments on the revision of the rules of the "Super Lucky Bag" Management Rules. The revised rules make it clear that if the creator/merchant violates the rules, refuses to rectify the rules many times, commits multiple violations, maliciously evades the control of the platform, or causes a bad impact on the platform due to the violation, the platform has the right to aggravate the treatment, and take heavier or heavier punishment measures such as permanently restricting the "Super Lucky Bag" function and temporarily or permanently closing the account.
21. Kuaishou E-commerce released the Fast Brand Support Plan, which will provide more than 23 billion traffic support
New List News On April 25, Kuaishou E-commerce released the Fast Brand Support Plan, which will provide more than 23 billion traffic to help the growth of fast brands.
It is reported that Kuaishou E-commerce also put forward the fast brand target in 2022, plans to support 500 fast brands, and has relevant policies for new merchants, industrial belts and silent merchants. Specific to the planning level, Kuaishou E-commerce will comprehensively help the fast brand from five aspects: traffic dividend, cold start benefits, product privileges, marketing activities, and exclusive services.
22. Xiaohongshu's trial implementation of the "Copyright Protection Service Plan" so far: the rate of infringement and removal from shelves has reached 96%
On April 26, Xiaohongshu announced that it had been running the "Copyright Protection Service Plan" on a trial basis since January until April 25, which had provided monitoring for nearly 7,000 works, with a 96% infringement removal rate.
According to reports, Xiaohongshu began to provide a "copyright protection service plan" for creators in the community in early 2022. For all creators participating in the program, Xiaohongshu will take the initiative to help them do blockchain depository certificates for original content and monitor illegal porting behavior on third-party platforms. Once the infringement is discovered, Xiaohongshu will take measures such as sending a letter to the infringing platform, making an administrative complaint, or even assisting the author in civil litigation until the infringement stops.
23. Kuaishou Releases "Kuaishou Innovation and Intellectual Property White Paper"
According to the "Kuaishou Innovation and Intellectual Property White Paper" released by The Intellectual Property Artist on April 22, 2020, Kuaishou launched the "100 Million Yuan Incentive Plan" to settle with copyright owners according to the amount of songs used. As of the third quarter of 2021, the settlement amount of copyright companies increased by 3590% year-on-year compared with the previous year and 157% year-on-month compared with the second quarter.
Yu Bing, senior vice president of Kuaishou Technology, said that Kuaishou has accumulated more than 7,000 domestic and foreign patents, covering aspects such as video recommendation systems, infrastructure, audio and video processing, multimedia understanding, computer vision and graphics, etc. In the next step, Kuaishou hopes to further share and communicate related technologies and intellectual property rights with the industry, and effectively solve the "card neck" problem of core technologies.
24. In 2021, the number of Kuaishou pan-knowledge live broadcasts exceeded 33 million
New List News On April 28, Kuaishou released the "2022 Kuaishou Pan-Knowledge Content Ecology Report", showing that in 2021, the number of kuaishou pan-knowledge content broadcasts increased by 58.11% year-on-year, and the platform had more than 33 million pan-knowledge live broadcasts throughout the year.
25.B stations have more than 5.8 billion annual views of reading videos
New List News On April 23, the first reading ecology report released by Station B showed that in the past year, the total number of reading videos on Station B exceeded 5.8 billion, and about 90.6 million people watched reading videos on Station B, of which 743,000 people watched more than one reading video on Station B every day, an increase of 779% year-on-year.
In addition, the report shows that 60% of the top ten most concerned books are classical literature, and the four famous works rank in the top six; Confucius has become the most potential for growth in Station B, with a video growth rate of 585% last year.
On the 26th.B station will give away another 1 million large members to Shanghai users
New List News On April 29, Station B announced that it would give away 1 million copies of the 15-day card for free for users in Shanghai, which could be collected by scanning the code and took effect within 24 hours.
Previously, on March 18, Station B also gave away 1 million large member bi-weekly cards for free for Shanghai users.
27. NetEase launched the community product "Biying"
According to Tech Planet, NetEase recently launched a community product called "Piying".
According to reports, "Piying" is an emotional video interactive community for young people. The main functions of the bottom navigation bar of "Heying" include the main functions, from left to right, "Home", "Discovery", "Voice", "Message" and "Personal Center".
28. The "Meituan Live Assistant" App was launched, and the live broadcast was added to bring goods
Comprehensive news A few days ago, Meituan launched a product called "Meituan Live Assistant". It is reported that meituan live broadcast assistant is a free broadcasting tool provided by meituan officials for merchants and talents, and the anchor can start broadcasting at any time through the App.
Meituan Live Assistant has improved Meituan's previous live broadcast functions, such as releasing live broadcast preview functions through Meituan Live Assistant, and supporting anchors to add multi-type goods such as group purchases, magic box coupon packs, redemption coupons, tickets, and group lists.
29. ByteDance ushered in a new CFO, or will restart the listing
New List News On April 25, ByteDance CEO Liang Rubo announced in an internal all-staff letter that Julie Gao, a senior partner at Skadden, a world-renowned law firm, will join ByteDance as Chief Financial Officer (CFO) with its main offices in Hong Kong and Singapore.
In November last year, ByteDance adjusted the company's organizational structure, and TikTok CEO Zhou was no longer the CFO of ByteDance, and this position has been vacant for 5 months. It is reported that Gao Zhun has provided legal services for the listing of more than 100 companies and other capital market financing projects, including Meituan, JD.com, Pinduoduo, Xiaomi, etc. People close to Byte point out that with the addition of High Precision, Byte or TikTok may restart the IPO process.
30. TikTok has more than 240 million monthly active users in Southeast Asia
According to the e-commerce newspaper, the Thai Digital Advertising Association (DAAT) recently released a report that advertising spending on TikTok is expected to reach 455 million baht in 2022, accounting for 2% of thailand's total digital media spending, up from 362 million baht in 2021.
According to Manas Sabnis, TikTok's head of brand strategy for Southeast Asia and India, TikTok currently has 240 million monthly active users in Southeast Asia, with 1 trillion video views and more than 800 million video creations.
31.B station on Ethereum to release 10,000 NFTs for overseas users
According to Yahoo Finance on April 29, Station B authorized the release of the "Cheers UP" series of NFTs for overseas users, which contains 10,000 avatar-like NFTs released on Ethereum.
This batch of NFTs was released by "CryptoNatty" and the members are from "Base Labs", and it is not clear whether the series of NFTs is officially authorized by Station B or directly operated by the overseas department of Station B. As of now, there is no official response from Station B, which is the first batch of Ethereum versions of NFTs from domestic Internet manufacturers.
32. Twitter's first-quarter revenue was $1.20 billion
New List News On April 28, Twitter announced its first quarter 2022 financial report, with revenue of $1.20 billion, an increase of 16% year-on-year. On April 26, Twitter announced that it would accept Musk's $44 billion acquisition proposal.