Qingdao News Network, October 17 (Reporter Zhang Xiaonan) Recently, the 2021 Producers' Producer Conference was held in Qingdao Oriental Film Capital, Qingdao West Coast New Area. It is reported that this year's producer producer conference is divided into four units: industry exchange, project venture capital, cooperation signing, and producer training camp, as the only industry conference in the domestic film and television industry that focuses on the field of producers and producers, this event carries high-quality resources in the industry, provides an exchange trading platform for film and television investors and producers across the country, and forms a closed loop of project development that integrates "exchange-venture capital-signing-training camp".
It is understood that this year's producers' producer conference is divided into four units: industry exchanges, project venture capital, cooperation signing, and producer training camp, with the main purpose of "creating a business card industry agglomeration to open up industrial talent training", based on the current focus on industry hotspots, exploring new development and new ways out of the film and television industry, and handing over a new plan for the current Chinese film and television.
Zhou Jiandong, vice chairman of the China Film Producers Association, pointed out in his speech that the times call for fine products, and the audience needs fine products, which is the proposition of the times, and there should be more film and television products that record the new era, write the new era, and praise the new era to light up the screen, enrich the spiritual and cultural life of the masses, and enrich the socialist culture with Chinese characteristics.
Dong Haizhan, the planner of the producer-producer conference, said in his speech that in the future, the producer-producer conference will focus more on discovering outstanding young film and television creators, encouraging them to use creativity and wisdom to carry out diversified, multi-type, innovative artistic expression, and make the film and television industry bigger and stronger.
The two theme exchange activities held by the conference led everyone to discuss the development prospects of the film and television industry from a professional perspective, highlighting the realm and pattern of the conference. In the first film theme exchange, Zhao Ningyu, professor of Beijing Film Academy, as the host of this theme exchange activity, focused on the direction of "embracing market changes and gaining insight into the future of the industry", and Discussed the changes and future of the film and television industry with Chen Hang, president of China Cultural Industry Investment Fund, Zhang Qun, general manager of Dadi Film, Zhou Jiandong, vice chairman of China Film Producers Association, and Hou Li, chairman of Shengshi Jiuding.
Zhou Jiandong, vice chairman of the China Film Producers Association, pointed out that in the future, filmmakers should focus on the central tasks of the party and the state and fulfill their due responsibilities and historical tasks. Zhang Qun, general manager of Dadi Film, said that in the future, the cinema can no longer be a single screening place, it should learn from the retail industry, adjust to a business place, and provide better services to customers. It needs to interact with upstream production companies and distribution companies, and use new media to let the audience know the film information earlier. This is both a pre-promotion of the film itself and a means for the theater to retain customers. Hou Li, chairman of Shengshi Jiuding, pointed out from the perspective of producers that in the future, producers should master five major tasks, namely government affairs, legal affairs, taxation, finance, and business, in order to go further.
As a capital party, Chen Hang, president of the China Cultural Industry Investment Foundation, is very optimistic about the future of Chinese film and television, he believes that the film and television industry in the short term, although there are some original and clear adjustments, but it does not affect the long-term trend, "We do industrial investment people, often like to invest in industries with certain pressure in the short term, if it is a particularly hot industry, it is likely to be at a high point." The big entertainment industry is not so hot for the time being, but it is likely to be the best time to start. ”
In another online film and television theme exchange, focusing on the "innovation and way out of the online film and television payment market" and focusing on the hot spots of film and television development in the new era, Li Xuezheng, director of the Logistics Golden Shield Film and Television Center of the Central Military Commission, Li Jiye, head of the self-made drama of youku drama center, Mai Tian, founder of Maitian Film, Zhu Junpeng, chairman of Nianlun Film, and Zhao Yupeng, co-founder of Mai Entertainment Network, expressed their opinions on the current film and television payment topics that are most concerned by the industry inside and outside the industry.
At the beginning of the exchange, Zhu Junpeng, chairman of Nianlun Film, expressed his views on the cancellation of advanced on-demand on the three major platforms a few days ago, he believes, "Advanced on-demand is a respect for content, but also the embodiment of their own interests and content needs, and there is no good or bad." ”
In addition, with the enrichment of the way of profitability of online dramas, sub-account dramas have also become a key topic in the exchanges of the day. At the same time, the high risk, low return and single type of sub-account drama are also drawbacks that plague creators. In the view of Li Xuezheng, director of the Logistics Golden Shield Film and Television Center of the Central Military Commission, just like the film box office accounting, the future prospects of the sub-account drama are still very impressive. "For really good content producers, there is no loss in the account. If the data is clear in the future, we are willing to join the ranks of the ledger. ”
Li Jiye, head of the self-made drama of youku drama center, believes that no matter what form of work, it must first be centered on content. "Who the audience pays for, who can stay in the market, the audience does not pay for whom, who is eliminated, it is as simple as that."
Mai Tian, the founder of Maitian Film, also agrees with Li Jiye's view, he believes that letting users pay for high-quality content is the way for the long-term development of online film and television, "The relationship between the platform and the film party is not the so-called Party A and Party B, we only have one Party A, that is, the user." ”
In the afternoon, the venture capital sector that most attracted the attention of creators achieved fruitful results. The Producers and Producers Organizing Committee lasted two months and received a total of 589 venture capital works, covering online movies, dramas and cinema films, with rich types and diverse themes. After layers of screening by the organizing committee and the film and television expert group, 11 projects finally participated in the afternoon roadshow.
At the roadshow scene, the representatives of the film side took the stage in turn to explain the highlights of the project. In the final stage, Hu Jie, deputy secretary general of the China Television Drama Production Industry Association and secretary general of the Youth Working Committee, as the judge of this review, Zhuo Shunguo, senior producer of "Party A and Party B", "The Day of Leaving Lei Feng", "Love Call Transfer", Hou Li, senior producer of "Qinghong", "If Love", "Huangshi's Child", Wang Huanan, general manager of the people's digital technology national channel of people's daily, Pang Kaiji, founder of Mai Yu Network and CEO of Mai Yuying, Xu Dengke, a judge of Xixi Film Association and a famous producer of "Local Tycoon 520" and "Golden Triangle Rescue", Liu Xiangyu, judge of the Shanghai Film Festival Film Channel Media Award and founder of the first producer, and Xiao Tianren, CEO of War Horse Journey, conducted in-depth exchanges on the progress of all aspects of the project, and put forward higher requirements for young filmmakers and venture capital projects "facing the industry, facing the market and facing the audience".
Finally, more than 60 investment companies, including Hengye Pictures, Hengdian Film and Television, New Studio, Taomeng, Yunnan Film Group, Maitian Yinghua, Wangying Pictures, Longbiao Pictures, Harvest Pictures, Mai Entertainment Pictures, Shengshi Jiuding, First Producer, and Nianlun Film, from the perspective of the industry, selected the six works with the greatest investment potential and market possibility, including "Hong Kong Rescue Operation", "Tengu Eating Moon", "Dragon Sister-in-law", "Border Sweeping Drugs", and "Decisive Battle in No Man's Land", which were signed.
Venture capital has always been an important channel for young creators to obtain funds and creative support and integrate into the film and television industry. With the help of the platform of the Producers' Producer Conference, it can not only help young creators obtain project funds, but more importantly, provide more opportunities for these young creators to achieve docking with the industry with the help of the venture capital platform, so as to better integrate into the film and television industry.