Wang Yuanqing, a young literary and artistic youth after the 90s: I sell guitars to the world in the village

China Xiaokang Network Exclusive Article

Wen | "Xiaokang" and Yuan Shuai, a reporter of China Xiaokang Network

"That night, a little guitar let the world listen to the life of Zheng'an youth rock. It turns out that the coolest thing in the world is to help the villagers take off the 'poor hat'. Wang Yuanqing wrote.

Returning to your hometown to start a business can not only make money, but also get along with your favorite guitar day and night. Wang Yuanqing said that this place gave him the most down-to-earth sense of security.

Two years ago, at the Tmall Double Eleven Global Carnival, Wang Yuanqing, a post-90s literary and artistic youth, stood in the spotlight, played the guitar, and sang the story of the transformation of Ruihao Village, Zheng'an County, Zunyi City, a small mountain village in Guizhou, so that countless people knew the Zheng'an guitar from the mountains. The excitement and excitement of that night, which he still remembers vividly, he wrote, "That night, a small guitar, let the world listen to the life of Zheng'an youth rock." It turns out that the coolest thing in the world is to help the villagers take off the 'poor hat'. ”

It is hard to imagine that Ruihao Village, Zheng'an County, Zunyi City, Guizhou Province, located in a remote mountainous area, can produce millions of guitars every year and sell them to the whole country and even around the world. Thanks to the rapid development of Internet e-commerce, the local guitar industry is booming, and "Zheng'an Guitar" has become a well-known signboard. Migrant workers have found a reason to embark on the road back to their hometowns, old farmers who have lived in the mountains for decades have been able to enter the factory to work, and migrant women have returned to their hometowns to work to support their families... As a result, the lives of many locals have changed, and Wang Yuanqing is one of them.

Guitar youth return to their hometown to chase their dreams

Wang Yuanqing, who loved music since childhood, once left his hometown to study at a university in Chongqing, where he formed a campus band and served as a guitarist. During the campus years, Wang Yuanqing participated in countless performances with the band. In graduation season, at a playground concert, more than three hundred people waved their mobile phone flashes to listen to him sing.

After graduation, his companions all went their separate ways, but Wang Yuanqing was obsessed with his dreams, carrying a guitar and wandering around the country, he traveled through many cities, met many people, once lived in the cheapest youth hostel, and made a living by playing and singing on the side of the road or in the underground passage... No matter how unsatisfactory life was, Wang Yuanqing never gave up music, and the guitar has always accompanied him and become his spiritual pillar. At that time, he had no idea that his musical dream would find a home in his hometown, a small mountain village deep in the mountains.

With the rapid development of the Internet e-commerce industry, the village surrounded by mountains has become a Taobao enclave, and the guitar Taobao village in his hometown has become Wang Yuanqing's port of call. With his beloved guitar, Wang Yuanqing embarked on the road to return to his hometown to start a business. "I love music, thanks to the opportunity of Taobao e-commerce, let me combine my love of music with the development of my hometown, not only me, but also the fate of many migrant workers and returning college students there has been changed." Wang Yuanqing said.

Recalling his entrepreneurial experience, Wang Yuanqing's words were full of pride, he told Xiaokang magazine and China Xiaokang Network reporter: "My main job now is to sell guitars in Zheng'an, as well as engage in the development of independent brands, we have created our own brand. Ruihao Village is helping many guitar brands in Zheng'an County to make high-quality videos, and also helping them open Taobao stores, and Tmall and Alibaba will provide guidance on visual operations. With our efforts, Ruihao Village in Zheng'an County has won the title of the second Taobao Village in Guizhou Province and the first Taobao Village in Zunyi City. Wang Yuanqing said that thanks to the construction of these years, ruihao village infrastructure support is relatively perfect, the current support of more than 20 logistics express delivery companies, all in the village, so even during the epidemic period, the demand for delivery in this area will be solved at the first time. Last year, among the 70 or 80 enterprises in the entire guitar industrial park in Zheng'an County, the best stores had more than 30,000 monthly transactions.

Wang Yuanqing is now the general manager of the e-commerce department of the "Zheng'an International Guitar Industrial Park", and his job is to help the factories and workshops in Guitar Village to do e-commerce, known as the "Taobao Think Tank". He and his team used their own efforts to help more guitars produced deep in the mountains to go out and ring out in all corners of the world. Wang Yuanqing introduced that most of the guitars produced in Zheng'an County are exported abroad, which is the most concentrated and standardized guitar production base in the country and even the world, and has won the title of "China's Guitar Manufacturing Town".

At the same time, Wang Yuanqing also opened his own Taobao shop, where the private custom guitars in the store can sell one or two hundred a year, and the most high-end ones can be sold for 70,000 or 80,000 yuan.

"If it wasn't for the guitar, I wouldn't be back!" Returning to your hometown to start a business, you can not only make money, but also get along with your favorite guitar day and night. Wang Yuanqing said that this place gave him the most down-to-earth sense of security.

More than 20,000 "Wang Yuanqing" were employed at the doorstep of their homes

Thanks to the Internet thinking of returning young people represented by Wang Yuanqing, and the mutual blessing of local industries driven by e-commerce platforms, Zheng'an County officially got rid of poverty in early 2020. Using new means to leverage new industries, so as to drive the development of their hometown, the dreams of young people are realized in their hometowns with the help of Internet platforms, and they use young perspectives to bring more vitality to the land in their hometowns and create more new employment opportunities. Coupled with the improvement of infrastructure and the vigorous development of e-commerce, there are more and more new forms of employment, such as Taobao anchors, Taobao store operators, and even the "customer service county" model, so that more people have the opportunity to find employment at the doorstep of their homes, so that remote mountainous areas become "go back" hometowns.

Under the local government's policy of relocation and poverty alleviation, villagers who originally lived in the mountains have moved into resettlement sites and begun to work in Taobao factories in front of their homes, with monthly incomes ranging from 3,000 to 5,000 yuan, and one person's income can support the whole family. "If you can have a decent job at the doorstep, who wants to leave home and stay away from friends and family?" The competitive income has attracted many migrant workers and college students studying abroad to join the tide of returning home and become an important force in this Taobao village. According to reports, the manufacture of a guitar requires more than 100 processes, hundreds of workers, most of whom are local young people, and more than 20,000 "Wang Yuanqing" to achieve employment at the doorstep of their homes. Zheng'an has also incorporated guitar into the compulsory curriculum of local schools, and the guitar business and culture are booming. "At present, through our efforts, more than 60,000 people have been employed, effectively ensuring the stable poverty alleviation of more than 6,000 people." Wang Yuanqing said.

The rapid improvement of Zheng'an guitar industry from scratch, from excellent to excellent, from excellent to strong has been highly recognized by all sectors of society. For the next development plan, Wang Yuanqing is full of confidence, "In 2016, Zhengan Guitar Industry used e-commerce to complete the upgrading of corporate products, and now what we have to do is to complete the transformation of 'Zheng'an Guitar' from a production and processing plant to an independent brand." In the guitar industry, Zheng'an County adheres to brand leadership, highlights the development concept of 'Internet + industry', creates a public brand of Zheng'an guitar, fully promotes the opening of stores on platforms such as Taobao and Tmall, and expands its own brand awareness with the help of communication channels such as Weibo, and will continue to promote the development of Taobao Village in the later stage and stabilize the results of poverty alleviation. ”

Behind the rapid development of the county's digital economy is the continuous choice of young people to return to their hometowns to start businesses and find employment. The e-commerce platform helps the local industry run out of acceleration, thereby attracting talents to return to run out of acceleration, so that the value of the countryside can be rediscovered, so that a hometown that can go back can be found. According to the "Western E-commerce Development Report 2021" released by the Digital Economy Research Institute of Zhongnan University of Economics and Law and Alibaba, young people after 90, 95 and 00 are becoming the main force of new Taobao entrepreneurship, accounting for 60%, and the younger generation is using Internet thinking to help rural revitalization.

With the guidance of the rural revitalization strategy, the rise of e-commerce logistics, and the vigorous development of infrastructure construction, the hometown is better built, and there are more and more places where young people can show their fists. For the future, Wang Yuanqing is full of expectations, "I will focus on building a guitar brand in Zheng'an County and selling more guitars around the world." I hope that under my leadership, I can change the fate of more people in my hometown. ”

"You can't help but imagine that in five years, Zheng'an guitar 'flies' into the hands of music lovers around the world through e-commerce channels, and when people play guitar affectionately, they will see the words 'Made in Guizhou', how proud." In another five years, with the help of the deep integration of the digital economy and the real economy, zheng'an guitar from the mountains, to achieve the transformation from OEM to independent brand, is no longer a dream... From the mountain and back to the mountain, you are no longer wandering, you are a young person with higher education and experience in e-commerce operation. How much contribution can we make to the development of the Zheng'an guitar industry in the future, let's take this letter as a proof, open it in five years, and see if we can achieve today's expectations? ”

In an interview two years ago with the theme of "Writing a Letter to Myself in 2025", Wang Yuanqing envisioned everything in the future and set expectations for himself, and now, he is working hard to get closer to this expectation step by step.

("Xiaokang", China Xiaokang Network Exclusive Special Article)

This article was published in the early May 2022 issue of Xiaokang