At 20:00 on April 26, "Fan Ruoruo" Song Yi incarnated as a mysterious player to parachute into the official live broadcast room, and traveled online with the "Qingyu Nian" mobile game players, the popularity of Weibo live broadcast exceeded one million, and the total number of related topics read in a single day exceeded 82.65 million. At the same time, it also brought the latest news about the new version of the public beta on the 29th, in the new version that will be launched on April 29, the "Qingyu Nian" mobile game will not only bring a new gameplay "Temple Survival", but also new tasks, new side lines and more wonderful content broadcasting, which is expected.
Song Yi parachuted into the live broadcast room of "Qing Yu Nian"
As the "first blogger in Nanqing" and the well-deserved "top stream" of the world of "Qingyu Nian", this airborne landing must be prepared. Song Yi launched a series of wonderful interactions with players in the live broadcast room, and brought long-awaited news from players, the most eye-catching of which was the upcoming new version of the public beta content three days later.
Create a new game of jianghu competition online
In order to give players more competitive fun, the "Qing Yu Nian" mobile game will soon launch a new survival competitive gameplay "Temple Survival" in the public beta on April 29. As the most mysterious place in the entire "Qingyu Nian" continent, the temple has always been revered by the world. Players can transform into Fan Xian, Chen Pingping, Wuzhu and other original characters to go to the temple war zone for actual combat training, and compete with many players in the process of map reduction, and finally the winner comes out on top in the selection of temple secret agents by Emperor Qingdi, and experience the jianghu world of "Qing Yu Nian" more vividly.
It is worth mentioning that the "Temple Survival" gameplay has increased the personalized design of the characters and weapons on the scene, bringing players a higher degree of freedom and strategy, and also has a sense of substitution for participating in the "selection". Whether it is the long-range output stream of the preferred shooter class, the single operation flow of the assassin class, or even the combination of "tank + AOE", players can adjust their skills and strategies according to the battle situation, making the battle more exciting and interesting.
"Celebrating the Rest of the Year" mobile game new gameplay "Temple Survival"
In addition to the new gameplay "Temple Survival", the "Qingyu Nian" mobile game public beta will also bring players a new copy of "Hunt for Shaun", a new number of lives "Fujiko Kyo", a new branch line "Four Gu Sword", new strange news, etc., which will be unveiled to the public one by one on April 29. Under the carefully designed multiple "new" content, it may bring another new experience to the "Qingyu Nian" mobile game players.
Multi-party marketing matrix Pan-user coverage
It is not difficult for users who pay attention to the "Qingyu Nian" mobile game to find that the game has been fully prepared in terms of marketing since it was launched in March. From creating a single-day reading volume of nearly 500 million # Qingyu Nian 1.5 seasons,to a series of Vlogs tailored for spokespeople, to building a comprehensive live broadcast matrix of "stars + KOL+ users", all of them reveal the precise rhythm control of this marketing layout.
As a veteran game manufacturer with rich operational experience, Sheng Qu Games knows that long-term operation is the foundation of mobile games, and marketing is no exception. Therefore, the "Qing Yu Nian" mobile game has used a multi-party marketing matrix layout from the beginning, with a short-term through the long-term line, from the multi-frequency content of the spokesperson Vlog to reach the user, to the implantation of hidden clues in the live broadcast activities of some game anchors, to the cooperation with multi-platform to launch the game's exclusive short variety show, encourage players to create IP and so on. After a series of marketing layouts are fully brewed, the new version is announced by the spokesperson live broadcast to harvest traffic, open up the multi-party marketing matrix, and truly realize the game linkage marketing.
Not only that, the marketing layout of the "Qing Yu Nian" mobile game always seems to be one step ahead. The spokesperson's airborne live broadcast room can be said to be the last link in the marketing link of "Celebrating the 1.5 Seasons of Qingyu Year", but in fact, Sheng Qu Games has already prepared in advance for the next chapter. When announcing the "Tianmai Lingbao, Jianghu Little Friend" pet gameplay preview, Tong Mengshi, the actor of "Wuzhu", was immediately linked. As the "Number One Player in Nanqing", the "Wuzhu Blindfold Disguise" campaign was launched, which divided the traffic with a interlocking marketing layout and converted the traffic at the right time, so that the version of the content could reach users in a timely and comprehensive manner.
Gotake "Destiny Returns" trailer
In general, the "Qingyu Nian" mobile game, which was launched a month after its launch, completed the construction of the matrix in terms of marketing, and completed the transformation from short-term to long-term operation. Starting from the game itself, on the first day of the launch, it won the first place in the iOS free list and the second outstanding result in the overall list, and at the same time, it also continuously carried out refinement and update and long-term planning and improvement in all aspects. The "Qing Yu Nian" mobile game in the early stage of launch has been controversial in terms of gameplay, and the expectations and voices of players for new gameplay are also high. Obviously, according to the information now released by the official, the "Qing Yu Nian" mobile game is trying to continuously improve these problems, and the upcoming new version is an answer sheet.
Regarding the new version of the public beta on April 29, it is not known whether the answer sheet to be released by the upcoming mobile game "Qingyu Nian" will meet the expectations of all previous parties. But for a product that is ready for the long term, compared with a perfect answer, it may be more necessary to have an attitude of not being afraid of running into walls and constantly challenging, and to meet the unexpected harvest in the future with more expectations.