Author: Dong Xue Source: IT Orange
The dispute between "Aiyouteng" is actually a contest between BAT; the investment of "Aiyouteng" in film and television production companies is also BAT's division of the film and television production market.
Why? Baidu holds 54.45% of iQiyi's shares and 91.8% of the voting rights; Alibaba's acquisition of Youku Tudou in 2015; Tencent Video and Tencent needless to say.
Therefore, "Aiyouteng" is to a certain extent the spear of BAT, instead of BAT charging in the long video jianghu, and the charge requires sufficient ammunition, and investing in film and television production companies is also a kind of ammunition supplement.
What to do in "Film and Television Winter"? Nearly 20 well-known production companies have embraced Tencent's thighs" article, IT Orange has discussed the business collaboration model between the platform represented by "Aiyouteng" and film and television production companies, and this article focuses on the analysis of "Aiyouteng", that is, BAT's investment territory in the film and television production industry.
With "Aiyouteng" as the spear, BAT divided up the film and television production company
According to IT Orange statistics, bat invested in more than 40 film and television production companies, basically dividing up the Chinese film and television production market.
Among them, Tencent has invested in a total of 16 film and television production companies, Ali/Youku has a total of 17, and Baidu/iQiyi has a total of 15. There is also an overlap among them, bat three co-invested film and television production companies have two, namely Linghe Media and Shanghai Film and Television Media.
Linghe Media was founded in 2016 as the producer of hit TV series such as "Old Nine Doors" and "The Dark one". Tencent was its participant in tens of millions of angel rounds of financing that year; Alibaba invested tens of millions of yuan in its Series A the following year; and in 2020, Linghe Media received hundreds of millions of yuan of strategic investment from iQiyi. According to Tianyan, Ali holds 9.4% of the shares and iQiyi holds 4%;
Another film and television production company co-invested by BAT is Shanghai Film and Television Media, and Tianyancha shows that all three hold 5% of the shares.
There are also two film and television production companies jointly invested by Tencent and Ali, namely Yaoke Media and Huayi Brothers.
Tencent invested in Yaoke Media Series B with tens of millions of yuan in 2015, and in 2017, it participated in its fixed increase, currently holding 19.95%; in 2017, Alibaba Yunfeng Fund also participated in Yaoke Media's fixed increase plan. Both the Ali department and the Tencent department have invested in Huayi Brothers many times, and as of now, Tencent holds 7.9% of the shares of Huayi Brothers, and the Ali department holds 5.52% of the shares.
In addition, Baidu and Ali's investment in film and television production coincides with Thatcrow Bear Film and Television and New Power Media.
In 2014, Straw Bear Pictures was founded, and two years later Storm Group tried to acquire a 60% stake in Straw Bear Pictures at a 15 times premium, but was rejected by the CSRC on the grounds of uncertain profitability.
In the same year, Ali Pictures acquired a 15% stake in Straw Bear for 225 million yuan, and by August 2018, Ali chose to withdraw completely. In the same year, iQiyi took a stake, and in 2021, Straw Bear Film and Television achieved a Hong Kong stock listing. Before the IPO, iQiyi held 19.57% of the shares.
New Power Film and Television was invested by Alibaba Pictures in 2019 and iQIYI in 2021, and both iQIYI and Ali currently hold 10% of the shares.
How does BAT divide up film and television production companies? You'll know it at a glance
Baidu's investment in the field of film and television production is basically based on iQiyi.
In addition to co-investing with Tencent and Ali in Linghe Media and Shanghai Film and Television Media, and co-investing with Ali in Straw Bear Film and Television and New Power Media, there are 11 independently invested film and television production companies.
In 2014, iQIYI and Huace Film and Television jointly funded the establishment of Great Aim iQIYI, with Great Aim holding 51% of the shares, iQIYI holding 49% of the shares, and the representative works of Great Aim iQIYI include "Dart Gate" and "Big Boss".
In addition to Great Aim iQIYI, iQIYI's more than 20% owned film and television production companies include Leyi Chengbang, Huaxi Taihe, Haidong Tomorrow and Explosive Entertainment Culture.
In 2020, iQIYI and New Power Film and Television invested in Leyi Chengbang, becoming the largest shareholder of the company, with a shareholding ratio of 35%;
In 2018, iQIYI invested in Bloomage Taihe, holding 28.77% of the shares. Hua Xi Taihe founder Yu Jinwei was the assistant director of the Film and Television Drama Center of Beijing Television Station, with 20 years of experience in the industry, and is a senior planner, producer and producer in the industry;
Haidong Tomorrow, centered on the well-known producer Zhang Haidong, produces spy drama "Mask", etc., the company is 80% owned by Zhang Haidong and 20% owned by iQiyi;
In 2016, Burst Entertainment Culture received iQIYI's angel round investment, holding 20% of the shares, representing "Mojia Organ Technique".
Ali's investment in the field of film and television production is a parallel model of Ali and Youku.
In addition to the 6 companies that intersect, there are 11 film and television production companies invested by Ali/Youku, and those holding more than 10% of the shares are New Studio, Bale, Tingdong Pictures and Ensighty Entertainment.
Founded in 2012, the new studio completed six rounds of funding in five years, with Alibaba participating in both 2014 and 2015. Tianyan check shows that Ali holds 22.58%;
In 2014, Bale received 100 million yuan of B round financing, Alibaba was the participant, and Bale's representative work was the web drama "Devil Boy Don't Kiss Me";
The investor camp of Tingdong Pictures, founded by well-known writer and director Han Han, also has Alibaba's presence – in 2019, Alibaba strategically invested in Tingdong Pictures with hundreds of millions of yuan.
According to Tianyan, Alibaba holds 13.12% of the shares, and the representative works of Tingdong Pictures include "Triple Gate" and "Riding the Wind and Waves".
In January 2020, Alibaba Pictures acquired an 11.11% stake in Watch Entertainment for 80 million yuan. In this way, it reached a strategic cooperation with Alibaba Pictures.
As of December 28, 2021, Alibaba Pictures indirectly held a 10.35% stake in Eye entertainment, making it the largest external shareholder. As a result, a close cooperative relationship has also been formed between Naikan and Youku, and the prospectus shows that in the first three quarters of 2021, the revenue of Naikan from Youku and its affiliates reached 109 million yuan, contributing 41.6% of the total revenue.
In addition to the 4 companies co-invested with Ali in the field of film and television production, Tencent has also invested in 12 film and television production companies. Of the 12 companies, 8 hold more than 10% of the shares and 4 hold more than 20% of the shares.
In 2018, Yuwen Group acquired 100% of the equity of Xinli Media for 15.5 billion yuan, and Tencent has appeared many times in the past investors of Xinli Media, and Tencent is the major shareholder of Yuwen, holding 59% of the shares, which is equivalent to the integration of Yuwen and Xinli Media is Tencent's in-depth layout in the field of film and television production.
In 2021, Xinli Media achieved a net profit of 530 million yuan, an increase of 24.3% year-on-year.
In addition to Xinli Media, in 2018, Tencent invested in Cangqiong Interactive Entertainment, holding 33% of the shares, and Cangqiong Interactive Entertainment obtained the right to adapt several works of Yuwen Group that year.
Yang Xiaopei, the founder of Xixi Film and Television, has operated many costume idol dramas such as "Choosing Heaven" and "Fu Shao" - Yang Xiaopei created Xixi Film and Television in April 2020, and received strategic investment from Tencent in February of the following year, with Tencent holding 22.9% of the shares.
In June of the same year, shanghai tencent penguin film and television culture communication co., LTD., Shanghai lemon meng film and television media co., LTD., Xixi pictures jointly produced, Yang Xiaopei as the chief producer, Zhou Dongyu, Xu Kai starring in the "ancient dust" on Tencent video solo broadcast. As of April this year, the total number of Views of Tencent Video of "Ancient Dust" exceeded 3.4 billion.
Another film and television production company owned by Tencent with more than 20% ownership is Seven Impressions, Guan Hu is the supervisor of Seven Impressions, and his wife Liang Jing is the founder.
Founded in 2014, Seven Impressions received tens of millions of yuan A round of financing from Huayi Brothers, Tencent and Red Star Macalline in 2018, and then Seven Impressions cooperated with Huayi Brothers, Light Media and other film companies to produce films such as "Eight Hundred" and "Chef Drama Leper", and also cooperated with Penguin Film and Television on "Ghost Blowing Lantern Yellow Skin Grave", "Longling Labyrinth", "Yunnan Worm Valley" and other dramas.
In March this year, Tencent increased its capital by seven impressions, and after this round of investment, Tencent held more than 21% of the shares.
More than half of the hit dramas in 2021 have BAT behind them
BAT's film and television production companies have blossomed everywhere and achieved certain results, taking the "2021 Tencent White Paper" data in the "2021 Heat Index TOP10 Episodes" as an example, IT Orange counts the producers and main producers behind it, and found that more than half of the episodes have BAT behind them.
The popularity of the TOP1 drama "Sweeping Black Storm", the producer is Five Yuan Culture, Lemon Meng Pictures is its investor, and Tencent is a shareholder of Lemon Meng Pictures, holding nearly 20% of the shares, while the main producer of "Sweeping Black Storm" is Penguin Film;
The third in popularity is the network broadcast platform for iQiyi's "Little Shede", the production convenience is Tencent's shareholding of Lemon Meng Pictures, the main producers are also Lemon Meng Pictures and iQiyi;
"Little Shed" is followed by "Son-in-law" and "Rebel", both of which are produced by Xinli Media, and the online broadcast platform is iQiyi. Xinli Media is a 100% acquisition company of Reading Group, and Tencent is the majority shareholder of Reading Group;
The 7th in the 2021 heat index is "The Wind Rises luoyang", and the producer is the blank film and television invested by iQiyi in 2020;
The popularity of the TOP9 "Si Teng", the producer is Yue Kai Film and Television, which Ali has invested in.
Digging deeper, I found that bats are behind those familiar film and television production companies, which shows the penetration of BAT in the film and television industry. Of course, for the "Aiyouteng" in front of the BAT stage, it is even more unwilling to miss any popular drama or a blockbuster movie.
At present, "Aiyouteng" has basically won half of the film and television production industry, in addition to the above-mentioned 2021 heat index TOP10 episodes, the 2021 domestic film box office TOP10, including "Chosin Lake", "Hello, Li Huanying", "Chinatown Detective 3" and other 7 major producers are also associated with "Aiyouteng" shares.
How to integrate and revitalize the film and television production company in hand may be very important for "Aiyouteng" and the BAT factory behind it.
At the same time, in the film and television production industry, the producer's position is very important, and BAT is still eyeing the film and television companies founded by well-known producers, and is still investing continuously.
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