According to the latest data released by CINNO Research, the sales of smartphones in the Chinese mainland market in the first quarter of this year were about 73.49 million units, down 14.4% from the same period last year.
This is mainly because the form, performance and function of each mobile phone product are similar, there are not many points that attract users to upgrade, coupled with the impact of the epidemic, the time for consumers to change machines is prolonged.
In detail, OPPO (excluding Realme) ranked first in the first quarter, up 9.4% sequentially and 37.6% year-on-year. Honor came in second, up 20.9% month-on-month and 176% year-on-year. Vivo (excluding iQOO), Apple and Xiaomi ranked third, fourth and fifth respectively.
Q1 data, glory is undoubtedly the most eye-catching one, last spring glory began to return, only a year to achieve the second position, and from the first OPPO is not a lot, hard to catch up.
Although OPPO, vivo and millet have increased by a certain extent year-on-year, they have all fallen sharply from the year-on-year data. Apple's month-on-month decline was mainly due to the lack of attractiveness of the iPhone SE 3, while not excluding users holding iPhone 14 series such as coins.
In March Chinese mainland smartphone sales were about 20.04 million units, down 24.7% year-on-year and 14.6% from February.
Honor surpassed OPPO to sit in the first position with a sales advantage of about 10W units.