Chinese culture has a long history, is broad and profound, and the inheritance of a long-standing civilization of more than 5,000 years has not only driven the development of socialism, but also stepped out of a large number of national enterprises- "China's time-honored brand"
China's time-honored brand
These Chinese generations of inheritance of brands, with generations of products, skills or services, with a distinct Chinese cultural heritage, is a part of Chinese history, a long period of precipitation, bringing more exquisite skills and quality, today Qianbaishun brand marketing company to take us together to find the original taste of the Chinese time-honored brand, open the Chinese time-honored brand exploration journey. First of all, we will introduce the chinese time-honored wine:
Wuliangye, Maotai, Jian Nanchun, Tsingtao Beer, Zhangyu CHANGYU, Langjiu, Luzhou Laojiao, Xifeng Wine
The following is an introduction to China's time-honored wines:
Moutai
Moutai began in 1951, Moutai wine has a history of more than 800 years. Chinese time-honored brand, a specialty liquor of the Han nationality, the originator of Daqu sauce flavored liquor, enjoys the reputation of "national liquor". It has the characteristics of clear color, mellow and fragrant, soft entrance, clear and sweet, long-lasting aroma, people call the unique aroma of Moutai wine "Maoxiang", which is the most perfect typical of the Chinese sauce flavor style.
Started in 1951, the traditional specialty wine of Moutai Town, Guizhou, a model of sauce-flavored style, is well-known in the low/high-end low-grade/high-end three-series wine market
Guizhou Moutai Liquor Co., Ltd. is a joint venture company jointly initiated by eight companies, including China Guizhou Moutai Distillery Co., Ltd., Guizhou Moutai Distillery Technology Development Company, Guizhou Textile Collective Industry Association, Shenzhen Tsinghua University Research Institute, China Food Fermentation Industry Research Institute, Beijing Sugar Industry Tobacco and Liquor Company, Jiangsu Sugar, Tobacco and Liquor Corporation, Shanghai Jieqiang Tobacco And Liquor (Group) Co., Ltd., and approved by the Guizhou Provincial People's Government Qianfu Letter (1999) No. 291 document.
The factory flag means the shape of the meaning: three curves - meaning organic Moutai, science and technology Moutai, humanistic Moutai; the central arc - the performance of the endless flow, the long flow of the Chishui River is the source of the enterprise, but also means that the enterprise is like the Chishui River a wave to promote a wave, a wave is higher than a wave. Color: Yellow - is a symbol of identity and status, is the unique culture, unique history, unique quality, unique status and "humanistic Moutai" unique integration value. Green - is the crystal of the "green era" created by the enterprise "green era" "green Moutai" and "organic Moutai ". Silver gray - symbolizes the integration of traditional technology and modern technology, and constantly explores, researches, develops and implements the "science and technology Moutai" strategy.
2. Wuliangye
Wuliangye
Yibin Wuliangye Co., Ltd., which has a brewing history of more than 3,000 years, is a time-honored Chinese brand, an outstanding representative of aromatic liquor, and a state-owned extra-large modern liquor brewing enterprise group. Represented by Wuliangye, liquor products including Wuliangchun, Jinliufu, Wuliangol and Jianzhuang were awarded the title of 1985-2015 Chinese Liquor Historical Landmark Products by the Liquor Professional Committee of the China Food Industry Association.
With more than 3,000 years of brewing history, it is an outstanding representative of strong aromatic liquor, a very large state-owned enterprise group known for its comprehensive wine taste in Daqu liquor, and a super-large state-owned enterprise group with the liquor industry as the core business
Sichuan Yibin Wuliangye Group Co., Ltd. is a large state-owned enterprise group with the wine industry as the core main business, with large machinery, large finance, large logistics, large packaging, and large health diversified development, with nearly 50,000 employees. The company has more than 32,000 cellar ponds, of which the oldest Ming Dynasty ancient cellar pond group has been used continuously since 1368 and has reached 652 years, which has precious historical value, cultural value and social value. The company has a 40,000-ton extra-large single brewing workshop, with an annual production capacity of 200,000 tons of liquor and a storage capacity of 600,000 tons of original wine. Wuliangye Industrial Park covers an area of 18 square kilometers, which is not only a large-scale distilled spirit production base, but also a national AAAA-level tourist attraction. In 2018, the group achieved sales revenue of 93.1 billion yuan, an increase of 16% year-on-year; profits and taxes of 32.3 billion yuan, an increase of 45% year-on-year; total assets of 121.3 billion yuan, an increase of 18% year-on-year.
As a typical representative of Chinese liquor, Wuliangye has been passed down for more than a thousand years from the heavy bijiu of the Tang Dynasty to the Yaozi Xuequ of the Song Dynasty, the miscellaneous grain liquor of the early Ming Dynasty, and then to the official name in 1909. Wuliangye Group was formerly established by Changfasheng, Lichuanyong, Quan Hengchang, Tianxifu, Zhang Wanhe, Zhong Sanhe, Tingyuelou, Liu Dingxing and other 8 ancient winemaking workshops in Yibin City; in 1952, the State-owned Twenty-four Distilleries of Yibin SpecialTy Office of The District Monopoly Office of The Southern Sichuan Bureau were established; in 1959, the enterprise was renamed as the local state-owned Yibin Wuliangye Distillery in Sichuan Province; in 1964, it was officially renamed As sichuan Yibin Wuliangye Distillery; in 1998, It was restructured into Sichuan Yibin Wuliangye Group Co., Ltd.
At present, based on the new development concept, Wuliangye Group has never forgotten the mission of "carrying forward historical inheritance, brewing and beautiful life", adhering to the core value concept of "creating beauty for consumers, creating happiness for employees, and creating good returns for investors", closely focusing on the development strategy of "strengthening the main business, doing excellent diversification, and making the platform bigger", conscientiously implementing the requirements of high-quality development, deeply promoting supply-side structural reform, striving to promote "secondary entrepreneurship", and creating a healthy, innovative and leading world enterprise.
3. Jian NanChun
Jian Nan Chun
Started in 1951, the top ten brands of liquor, Sichuan famous wine, the typical representative of domestic strong aromatic liquor, a long-established enterprise, and a famous large-scale liquor production base. As early as the Tang Dynasty, it produced a well-known famous wine - "Jiannan Burning Spring", and it is said that Li Bai sold his leather jacket here to buy wine to drink, leaving behind the good stories of "Shi Xie Golden Marten" and "Xie Mink Redeeming Wine". The appeal of its wine is evident.
4. Tsingtao Beer
Tsingtao Beer
Tsingtao Beer Co., Ltd., one of the top ten beer brands, began in 1903, a time-honored brand in China, a beer manufacturer with a long history, with classic series/ pure raw series / stout beer and other well-known beer products. It is China's long-established beer manufacturer, the official sponsor of the 2008 Beijing Olympic Games, the current brand value of 116.875 billion yuan, ranking first in China's beer industry, ranked among the world's top 500 brands.
Founded in 1903 and listed in 1993, it is a world-renowned beer manufacturer with a long history, with classic series, pure raw series, dark beer and other products
Tsingtao Beer Co., Ltd. (hereinafter referred to as "Tsingtao Beer"), formerly known as Tsingtao Beer Co., Ltd., a German beer company founded in Qingdao in August 1903 as a joint venture between German and British businessmen, is a long-established beer manufacturer in China. At present, the brand value is 163.772 billion yuan, ranking first in China's beer industry for 16 consecutive years.
On July 15, 1993, Tsingtao Beer Stock (0168) was listed on the Hong Kong Stock Exchange, and on August 27 of the same year, Tsingtao Beer (600600) was listed on the Shanghai Stock Exchange, becoming the earliest company in China to be listed in both places at the same time.
As of the end of 2018, Tsingtao Beer has more than 60 beer production enterprises in 20 provinces, municipalities directly under the central government and autonomous regions across the country, and the company's scale and market share rank in the forefront of the domestic beer industry.
In 2018, Tsingtao Beer achieved a total of 8.03 million hectolitres of beer sales, achieved operating income of RMB26.575 billion, and net profit attributable to shareholders of listed companies of RMB1.422 billion, an increase of 12.6% year-on-year. There is a healthy development trend in which profit growth is higher than revenue growth, and revenue growth is higher than sales growth.
At present, Tsingtao Beer is exported to more than 100 countries and regions in the world such as the United States, Canada, Britain, France, Germany, Italy, Australia, South Korea, Japan, Denmark, Russia, etc., and is the fifth largest beer manufacturer in the world.
5. Zhangyu CHANGYU
Zhang Yu
Yantai Zhangyu Grape Wine Co., Ltd., Zhangyu, wine - red wine top ten brands, started in 1892, China's time-honored brand, mainly in the wine industry, diversified and group enterprises. Xie Baina dry red, Riesling dry white, Vincent, Gold Award brandy, Zhibao Three Whip Wine, etc. have won many awards and are famous. Zhangyu wine, brandy and three whip wines have all won the title of China's famous brand products.
Started in 1892, China's time-honored brand, mainly wine, brandy, champagne, health wine, Asia's largest wine production and operation manufacturers
Yantai Zhangyu Group Co., Ltd. its predecessor is Yantai Zhangyu Brewing Company founded in 1892 by Mr. Zhang Bishi, a patriotic overseas Chinese in modern China, and has a history of more than 100 years. It is the first industrial wine production manufacturer in China, and it is also the largest wine production and operation enterprise in China and even In Asia.
Yantai Zhangyu Group Co., Ltd. is now a national large-scale enterprise, with more than 4,000 employees, total assets of 2.29 billion yuan, net assets of 1.48 billion yuan, the main products are wine, brandy, champagne, health wine, proprietary Chinese medicine, grain liquor, mineral water and glass bottles eight series of dozens of varieties, the annual production capacity of more than 80,000 tons, the products sell well throughout the country and exported to Malaysia, the United States, the Netherlands, Belgium, South Korea, Thailand, Singapore, Hong Kong and other countries and regions in the world.
6. Lang wine
Lang wine
Sichuan Langjiu Group Co., Ltd., started in 1898, the typical representative of China's sauce-flavored liquor, China's time-honored brand, with "rich sauce, mellow and refreshing, elegant and delicate, sweet and long", the unique aroma and flavor of the country, as the only one can produce sauce, aroma, aromatic famous wine manufacturers, Langjiu has achieved the reputation of "one tree and three flowers".
Beginning in 1898, the typical representative of Chinese sauce-flavored liquor is famous throughout the country for its rich sauce aroma, mellow and refreshing, elegant and delicate, and long sweet taste
Sichuan Langjiu Co., Ltd. is a large-scale modern enterprise with the main business of producing and operating Langpai series liquor and investment holding, with nearly 15,000 employees and 14 wholly-owned and holding subsidiaries under it.
Langjiu has a long history of brewing, since the Western Han Dynasty's "goji sauce" has been a thousand years, the modern factory is developed on the basis of the late Qing Dynasty "Shuzhi Distillery" brewing workshop. After the founding of the People's Republic of China, Langjiu resumed production in 1957 and grew into a large-scale backbone brewing enterprise. Langjiu culture has a long history and is closely related to the ancient Silk Road culture in the south, the salt transport culture of the Chishui River, and the red culture of the Long March.
Erlang Town, Gulin County, Sichuan Province, is located in the "Golden Triangle of Chinese Liquor" in the middle reaches of the Chishui River High-quality Sauce Wine Origin Reserve. Langjiu brewing technology is an intangible cultural heritage, and the natural caves where Langjiu are stored, Tianbao Cave and Dibao Cave, are cultural relics protection units of Sichuan Province, provincial natural and cultural heritage, and have been selected into the Preliminary List of World Cultural Heritage.
Langjiu Co., Ltd. is a traditional sauce-flavored liquor manufacturer in China and one of the national sauce-flavored liquor standard setters.
The two major production bases of Langjiu Co., Ltd., Erlang and Luzhou, "fly together with both wings", and the production capacity layout and wine body reserves are increasing. Erlang sauce base has an annual production capacity of 30,000 tons of high-quality sauce wine, and the storage capacity of high-quality sauce wine has reached 130,000 tons, and after the langjiu estate is fully completed, the reserves of langjiu sauce wine will exceed 300,000 tons. Langjiu Luzhou base has been partially put into production, after completion of the annual output of 100,000 tons of strong original wine, storage capacity of 250,000 tons.
Langjiu Tianbaofeng wine storage area is spectacular, Shilixiang Square covers an area of more than 300 acres, has stored nearly 10,000 tons of wine, after all completed wine storage capacity will reach 40,000 tons, becoming the world's largest wine storage scale of open-air pottery altar wine warehouse. At the same time, Qianyi Hui Xianggu also designed 71 giant wine storage tanks under construction, of which 50 have been completed and put into use, which can store more than 100,000 tons of Langjiu sauce Xiangyuan wine. Lang jiu was born in chishui river, grew up in Tianbao Peak, raised in the pottery altar vault, hidden in Tianbao Cave, and when the heavens were right, they could get fine wine.
The new strategy of Langjiu brand has been fully presented, Qinghualang, one of the two major sauce liquors in China, is a typical representative of high-end sauce wine; "Sauce Fragrant Model" Safflower Lang is a sub-high-end sauce liquor brand and a popular festive wine among consumers; Lang brand special song is a best-selling brand of high-end fragrant liquor; "national hot-selling small bottle liquor" Xiaolang liquor, with a unique body and fragrance, is a pioneer in small wine. Under the strategic leadership of brand-driven development, the different positioning of the four strategic products of Qinghualang, Safflower Lang, Lang brand special qu and Xiaolang wine have their own different target markets, and the market layout and deep ploughing operation in the new era are accelerating and deepening.
Langjiu Co., Ltd. actively practices social responsibility while developing. Since 2002, it has paid more than 10 billion yuan in taxes and fees to the state, solving the employment of tens of thousands of people; in 2008, it donated 21.3 million yuan to the Wenchuan earthquake-stricken area, 20 million yuan to the Yushu earthquake-stricken area in 2010, and 25 million yuan to the Lushan earthquake-stricken area in 2013.
7. Zhou Laojiao Co., Ltd., a Chinese time-honored brand, a national intangible cultural heritage, a typical representative of strong aromatic liquor, its traditional brewing skills are well-known in the industry, the state-owned large backbone brewing group, the brewing of Luzhou Laojiao wine, the huigen of Guanzhongxia, and the qiong pulp of the brewing world. Its Shiqu distillation and storage and alcoholization process not only pioneered China's aromatic liquor, but also a monument to China's winemaking history and culture.
The representative of domestic aromatic liquor, inherited from the old cellar brewing technology of ancient Jiangyang, and a large-scale state-owned brewing enterprise developed on the basis of a number of ancient brewing workshops in the Ming and Qing dynasties
Sichuan is the home of Chinese wine. Located in Luzhou City in southern Sichuan, the history of winemaking has been around for thousands of years since the Qin and Han dynasties. Luzhou Laojiao is a large state-owned backbone brewing enterprise developed on the basis of 36 ancient brewing workshops in the Ming and Qing dynasties.
※ Inheritance
"The city is prosperous with wine, and the wine is named after the city", since the Yuan Dynasty Guo Huaiyu brewed Luzhou Laojiao Daqu wine, through the Ming Dynasty Shu Chengzong inheritance stereotyped to the new China development and growth, Luzhou Laojiao wine brewing technology has been passed down for 23 generations, Luzhou Laojiao has become the birthplace of China's fragrant liquor.
※Quality
Good quality comes from persistence. The company focuses on brewing organic liquor, advocating healthy life, and "making the quality of Chinese liquor visible." Build an "organic sorghum planting base", establish and improve the organic, quality, safety, environment, measurement, energy six management systems, to achieve traceability from farmland to table; build up eight scientific research platforms such as the National Solid State Brewing Engineering Technology Research Center, the National Liquor Inspection Center, and the National Postdoctoral Workstation to promote the continuous innovation and upgrading of products with strong scientific and technological support; take the tasting committee, the winemaking technology expert committee, and the consumer tasting committee as the key institutions to ensure the excellent quality of each bottle of wine.
※Brand
The company implements the brand strategy of "double brand building, multi-brand operation", and builds a pyramid brand structure of five strategic products: Guojiao 1573 is positioned as the super high-end brand of Chinese liquor is the spire, the century-old Cellar Wine of Luzhou, the special song of Luzhou Old Cellar is positioned as a pillar for business and banquet, the first song of Luzhou Old Cellar and Erqu are the construction of the tower base of the mass market coverage, and actively expand health wine products and pre-mixed wine products, and carry out customized wine business led by consumer demand.
※Talent
The company's talent concept is "talent is capital, there must be a place", adhere to the technical personnel, marketing talents, management talent training, the establishment of "Luzhou Laojiao postdoctoral workstation", "Luzhou Laojiao Business School" and other liquor talent highlands, cultivate Chinese liquor talents, build the company's "talent paradise". At present, there are 3 Chinese wine masters, 2 Chinese liquor masters, 6 senior engineers, 8 experts enjoying special allowances of the State Council, 3 academic and technical leaders in Sichuan Province, 15 postdoctoral fellows, more than 100 masters, as well as hundreds of skilled talents including Chinese liquor craft masters, wine appraisers, winemaking senior technicians and technicians.
8. Xifeng wine
Xifeng wine
Started in 1956, the originator of the domestic Phoenix-scented liquor, a chinese time-honored brand, has the aroma characteristics of "mellow and elegant, sweet and refreshing, harmonious flavors, long tail" and the typical style of "multi-type aroma and multi-level flavor". Its characteristics of "not on the head, no dry throat, and pleasant aftertaste" have been praised by the world as "three musts" and praised as "phoenix in wine". It is one of the four most famous old-fashioned liquors in China, and is the originator and typical representative of Fengxiang liquor.
Started in 1956, the largest famous liquor manufacturer in the northwest region, one of the four old famous liquors, the originator and typical representative of Fengxiang liquor
Shaanxi Xifeng Wine Co., Ltd. is located in Liulin Town, Fengxiang County, Shaanxi Province, the predecessor of the company was founded in 1956, and restructured into Shaanxi Xifeng Wine Co., Ltd. in 1999. In 2009 and 2010, through two capital increases and share expansions, equity diversification was realized. At present, the total assets of the joint-stock company are 3.45 billion yuan, covering an area of 900,000 square meters, with a construction area of 400,000 square meters, with more than 4,000 sets of various production equipment and an annual production capacity of 100,000 tons. There are more than 3,000 employees, including: 1 researcher, 16 senior titles, 67 intermediate titles, 8 national liquor judges, 6 national registered senior sommeliers, 16 intermediate sommeliers, 1 provincial technician, 74 senior winemaking technicians, and 77 winemaking technicians. It is a large-scale national first-class enterprise, and is one of the largest national famous wine manufacturers in the northwest region and one of the large profit and tax households in Shaanxi Province.
Xifeng liquor, the leading product of the enterprise, is one of the four old famous liquors in China, and is the originator and typical representative of Fengxiang liquor. She was conceived in the Yanhuang culture period 6,000 years ago, born in the late Yin Shang period 3,000 years ago, grew up under the care of Zhou Qin culture, transmuted in the glory of Tang and Song culture, and fought overseas under the nourishment of Ming and Qing culture. It has the characteristics of "mellow and elegant, sweet and refreshing, harmonious taste, long tail" and typical style of "multi-type aroma and multi-level flavor". Its characteristics of "not getting on the head, not drying the throat, and having a pleasant aftertaste" have been praised by the world as "three absolutes" and praised as "the phoenix in wine", so it has a wide representation and a deep mass base in the whole country. Xifeng wine not only sells well throughout the country, but also exports to 26 countries and regions on 4 continents in the world.
In the new century, Xifeng people will bear in mind the corporate mission of "let the fragrance of fengjiu fill the world", carry forward the enterprise spirit of "daring to be the first, inclusive and enterprising, and pursuing excellence", take scientific development, accelerated development, and coordinated development as the main theme of work, adhere to the principle of attaching equal importance to brand promotion and product sales, management innovation and production and operation at the same time, structural adjustment and transformation and upgrading at the same time, constantly improve the corporate governance structure of enterprises, continue to maintain the good development trend of enterprises, and realize the first camp of Chinese liquor. Strive to achieve the strategic goal of the great rejuvenation of Xifeng's cause!