比拼在数分钟之内，“战争”便分出胜负。 The winner took the reward, and the fans made a lot of noise in the live room.
Unlike other live game streams, these fans are also personally involved in the "battle": the troops and resources used by the host in the game are converted from the comments and tips of thousands of fans. As a reward, participants can also get tradable virtual assets from the confrontation and share the fruits of the victory.
The game is just one part of the venture of Pu Guannan, the former head of Meta's Greater China platform partnership.
In the 5 years of Meta, Pu Guannan experienced a critical period of transformation from a social networking giant to a "metacosm". In his view, the increase in the importance of the virtual world is an unstoppable trend, and "a good metaverse" needs to be able to provide a broader space for people's creativity.
However, the current Internet content products only rely on the unilateral interaction between creators and audiences, and the effect is still very weak. "At the end of the day, the core issue is how to engage audiences as well."
At present, real-time interaction and streaming media technologies are gradually maturing, and the way audiences participate in interaction has become more abundant. Among them, the "Interactive Live Streaming" technology is particularly rapidly developing. With this technology, live television, social media and video games are combined to make it possible for audiences to participate in content creation at scale.
Pu Guannan feels that interactive games based on streaming media will become the core of future content. In his view, this will be a market with 50 million daily lives. In contrast, Meta's most successful online interactive game to date, Farmville, peaked at 35 million daily active users.
Just as the Internet lowered the threshold for access to and transmission of information, new technologies that liberate human desire for creativity are worth a try.
Pwnk completed validation in January this year, launching prototypes that support mainstream platforms such as Twitch. This is an online versus table tennis game. Audience participation translates into a ping-pong ball in the game, which is used to help the anchor they support and trip up to the opponent.