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Ethika brand best friend: Los Angeles rap legend Snoop Dogg

author:Ethika Aisca

Friends who know rap believe that Snoop Dogg is no stranger to Snoop Dogg, he is a famous American rapper, his real name is Calvin Broadu, the jianghu people call dog, hip-hop circle real OG-like existence. He is recognized as the king of American rap, the godfather of West Coast rap, and a world-class hip-hop superstar.

Ethika brand best friend: Los Angeles rap legend Snoop Dogg

Snoop Dogg

Born in 1971 in Long Beach, California, Snoop Dogg was one of three children in the family, and because of his love of the cartoon Snoopy, his mother gave him the nickname Snoopy. Later, Brother Dog became Dog Ye, and Dog Ye was promoted to become a recognized immortal legend in the circle, as the mark of the peak of American rap to the extreme. He is also the co-founder of Casa Verde, a Los Angeles-based VC focused on the cannabis industry. He is also the "Godfather of West Coast Gangster Rap" and the title of "Hemp God" in the world.

Ethika brand best friend: Los Angeles rap legend Snoop Dogg

Snoop Dogg

Although the dog grandpa is 51 years old this year, the grandchildren are hugged. But he remains frequently active in the public eye and maintains a close connection with hiphop music. On February 13 this year, Snoop Dogg once again appeared on the stage of the 56th Super Bowl, known as the "American Spring Festival Gala", with "Rap God" Eminem, "West Coast Rap Godfather" Dr. Dre, "Hip Hop Soul Music Bittersweet" Mary J. Blige and "West Coast Rap King" Kendrick Lamar, and Unexpected Surprise 50 Cent for the first time. Ignite the stage with a vibrant performance and go out of the loop again.

This show can be said to have taken us through 30 years of hip-hop music, showing the centrality of West Coast rap in American culture over the years! It was also the super bowl's first rap-based performance.

At the same time, the performance is also the musical memory of many people, kicking off the ensemble of this large competition with their iconic hit song "The Next Episode". "I think we proved tonight that hip-hop is part of American DNA.

Ethika brand best friend: Los Angeles rap legend Snoop Dogg

Snoop Dogg

It's part of our culture," midfielder producer Jesse Collins told ET after the show. "It's never going away, it's an American classic. period. ”

Some people might say that Snoop Dogg stuff is old these days, but that's just a musical style, but Rap is something like that, the spiritual core is obviously more important and will never fade away.

Snoop Dogg is a symbol of the spirit of the times and an indelible imprint of Hip-hop culture.

Snoop Dogg is called a legend not only because of his musical achievements, but because his personal life and career have spanned the entire development of Hip-hop music, and it is not an exaggeration to say that he is the epitome of West Coast rap in the last century. Most importantly, Snoop has always adhered to its original intention and surpassed itself. This is similar to Ethika's spirit of passing on the limits of the self.