The development of photographic equipment to today, micro single has replaced the SLR into the mainstream, the current micro single main three brands are Sony, Nikon and Canon, known as the three musketeers in the field of micro single.
Five or six years ago, Sony was the absolute boss in the field of micro-singles, and the sayings of "Sony Dafa good" and "Sony black technology" began at that time. Because five or six years ago, Nikon and Canon's main focus was on SLR. Just three years ago, Nikon D750, D810 and Canon 5D4, 6D2 and other SLR models were still popular.
However, later some photography enthusiasts discovered the drawbacks of SLR: the fuselage is bulky, the volume is huge, and it is very inconvenient to go out to carry. Especially in recent years, the rise of short videos, many self-media creators began to use SLR to shoot short videos, it turned out that shooting with a handheld stabilizer with a SLR was not a technical job, but a physical work, shooting for ten minutes will make the arm sore, very unsustainable.
As a result, many people began to "go in and out" and turned to sony micro-orders that are smaller and more portable and have more powerful video shooting performance. This also made the Sony A73 (or a7m3) listed in the early 2018 fire, because the Sony A73 not only has a small and lightweight body, but also the stabilization performance, focus performance, continuous shooting speed, picture quality, video shooting performance, etc. were very strong at the time, not at all inferior to the micro-single at that time.
Later, Canon and Nikon looked at the momentum a little wrong, felt that the micro single will become the future development trend, so they gave up the research and development of new models of SLR and began to exert all their strength in the field of micro single. As a result, Nikon launched the Z series of micro-singles, including Z5, Z6, Z7, Z6 and Z7 ii generations, and finally launched the Z9, directly crushing Sony's top micro-single flagship A1 to death.
Canon is not weak, in addition to launching the M series of entry-level half-format micro-singles, but also successively launched a series of canon RF mount full-frame micro-singles, such as Canon R, Canon RP, Canon R6, R5, R3, etc., it is said that it is also ready to launch a more powerful Canon R1, which caught Sony a little off guard. Originally, Sony also wanted to slowly squeeze the toothpaste and continuously obtain greater profits through smaller upgrades, but did not expect Canon and Nikon to come so fiercely.
There was no way, Sony had to work hard, in January 2021 launched Sony's top flagship micro single Sony A1, and in April 2021 launched the Sony a7R IVA and Sony a7R IIIA, followed by the Sony a7 IV in October 2022, but did not expect that a week later, Nikon launched an epoch-making product for Nikon - Nikon Z9. Moreover, because Sony's micro-order price is too high and the cost performance is relatively low, the sales volume is far inferior to Canon, making Canon the latecomer.
In fact, if you look at the picture quality, in the models at the same price, sony and Nikon's picture quality is better than canon, which makes many people wonder: why Nikon and Sony micro single picture quality are more than Canon, but ultimately lost to Canon?
In fact, this is a question of market positioning.
Sony and Nikon pay more attention to the professional market, so the picture quality is very strong, the reason for the strong picture quality, mainly in the dynamic range, color depth, sharpness, purity, ISO high-sensitivity performance, color reproduction and other aspects, the main factors that determine the picture quality are the lens and image sensor, as well as the image processor.
In terms of image sensors, Sony and Nikon have been on par for many years, and some of the early Nikon SLR models were used sony's image sensors, which were later developed by themselves. For so many years, Canon has been unable to surpass Sony and Nikon in terms of image sensors, which is also the main reason why Canon's same price models are not better than Sony and Nikon, such as Canon's photo sharpness has not been very good, and it feels more "meat", which is caused by the difference in image sensors.
So, why did Nikon and Sony micro-single picture quality surpass Canon, but in the end they all lost to Canon? This is a very thought-provoking question: in terms of technology, Sony and Nikon are actually not inferior to Canon, but in terms of grasping and understanding the market and customer needs, Canon does a lot better than Sony and Nikon.
Although the picture quality of Sony and Nikon is higher than that of Canon, canon is positioned in the hobbyist market, non-professional photographers, these people do not have a very demanding demand for picture quality, Canon's picture quality can fully meet the needs of these people. On the contrary, most of these people are amateurs, their shooting level and photography experience are not as good as professionals, and they lack some basic professional skills: such as very stable grip, very familiar with machine performance, and can freely combine aperture, shutter and ISO to get the desired result.
On the contrary, amateurs are more novices and small whites, they are easy to shake when holding equipment, often run out of focus when focusing, and some of the most basic operating skills and shooting experience are not very good. So for them, often inaccurate focus, often because of hand shaking there is photo ghosting, so the most important thing for them is to get a very clear photo with precise focus in any case, to get a photo without ghosting.
And Canon is doing a very good job of that. First of all, Canon's handling is very good, and it is easy for Xiaobai and novices to get started, not as complicated and troublesome as Sony menu control. In addition, the focus performance is very powerful, and its all-pixel dual-core hybrid autofocus allows Xiaobai without any shooting experience to get photos with precise focal length. In this regard, Nikon has done something wrong, especially in terms of automatic continuous tracking focus, Nikon and Canon are far apart. In terms of stabilization performance, Canon is the best done, its body + lens 8 axis dual stabilization performance, even if you run to shoot, you will get very stable and clear photos. For example, the Canon R6, which is very familiar to everyone, is the body + lens 8-axis dual stabilization, and the focus performance of the Canon R6 is the full-pixel dual-core auto-hybrid focusing system of Canon's flagship model, so the Canon R6 is currently the highest-selling micro-single model.
Canon EOS R6 Full Frame Micro Single Digital Camera Single Body ¥15999 Purchase
Of course, you can choose the fuselage with its own lens, you can also directly choose the Canon R6 set with a 24-105 zoom lens, because the Canon R6 set of 24-105 zoom lens can shoot from the large wide angle to the telephoto of the full focal section, the Canon R6 set can become a universal model, and the Canon R6 set is five or six hundred cheaper than you buy the Canon R6 body and 24-105 lens separately. Therefore, the Canon R6 set machine is more cost-effective.
Canon EOS R6 Full Frame Micro Single Digital Camera 24-105 Standard Lens Set ¥18099 Purchase
In addition to the incomparable focus performance and body stabilization, on the other hand, Canon straight out photos are more colorful, highlights and shadows can show more detail, and the picture quality optimization is very in place, and no post-adjustment is required to get a more ideal photo. Sony's straight out photo color is yellow and gray, and it needs raw format shooting post-grading to get the photo with the ideal color. But most people are amateur photographers, and most people are unwilling or unwilling to do post-processing, which feels a bit troublesome. For example, canon RP, straight out of the color is very good- The Canon RP set machine with a 24-105 zoom lens costs less than 10,000 yuan, making the Canon RP set the highest selling full-frame micro-order within 10,000 yuan.
Canon EOS RP Full Frame Micro Single Digital Camera 24-105 Standard Lens Set (approx. 26.2MP / lightweight and portable) ¥9999 Purchase
Why did Nikon and Sony micro-single image quality exceed Canon, but in the end they all lost to Canon? Seeing this, do you already have your own answer?