Bulgari women's timepieces often have two identities – watches that read time and jewelry worn on the wrists, both in the past and on Serpenti Seduttori, who has transformed from a classic. It's just that the latter is more comfortable to wear.
Serpenti Seduttori (left/right)
18-carat rose gold/stainless steel case, rose gold bezel with 38 diamonds, 33 mm diameter, hours and minutes, quartz movement, sapphire crystal glass mirror, water resistant to 30 meters, 18-carat rose gold/stainless steel and 18-carat rose gold chain strap.
Before deciding to start a watch, people often evaluate it in terms of appearance, movement, price, etc., and the feeling of "comfort", which must be experienced personally or even taken a long time, is often not a priority factor. Of course, at today's watchmaking level, it is not so easy to wear a very uncomfortable watch; but this does not mean that each family really has to stand in the perspective of the "wearer" (not a simple consumer) when developing a watch, and complete this task that does not look good; even if it is an ancient brand that has inherited the traditional skills and aesthetics of a hundred years.
And this is also the jewelry thinking of watchmaking Bulgari, the difference.
Serpenti Seduttori (left/right)
Stainless steel case, bezel set with 38 diamonds, diameter 33 mm, hours, minutes, quartz movement, sapphire crystal glass mirror, water resistance 30 meters, stainless steel chain strap.
The wearing experience is a necessary consideration when designing Bvlgari's creations. In their brand philosophy, a piece of jewelry should not affect the comfort of the actual wear because of the size and overall style of the gemstone, and a fine watch should not be collected only for special occasions. So whether it's jewelry or watches, they design the product for practical wear during the development phase; like Octo Finissimo placing a folding buckle into a chain strap with a groove in the link, which enhances the feeling of the ultra-thin watch clinging to the wrist. Serpenti Seduttori redesigned the appearance of the chain links, turning a full circle of straps that fixed the case to the hand into a spirit snake, reinforcing Serpenti's image that has continued since the 1940s.
Serpenti Seduttori uses a "scale" chain strap design that extends the classic snake-like imagery. The rounded, sleek line design not only fits into the wrist, but also enhances the comfort of contact with the skin.
Serpenti Seduttori's links, like the scales on a snake's body, look very soft and can indeed be worn at various angles to the skin; even if they are made of cold metal. Just soft, if in one sentence. It may be hard to imagine what "soft metal" looks like, but that's the secret to the success of the Serpenti Seduttori belt.
First of all, Bulgari divides the hexagonal "scales" into two rows, one row is strung with chain links with three complete links, and the other is two complete chain links with two scales cut in half, so that the row after row is extended all the way. Although each link on the surface is almost close to each other, the slightest gap in the middle provides room for movement, allowing each row of links to bend significantly. In order to make the entire chain strap not just a fit but a comfortable fit, Bulgari deliberately makes a slight curve on each scale, touching the skin with a rounded metal surface to create a soft feeling.
Serpenti Seduttori's unique chain strap not only strengthens the brand's classic, but also integrates "gorgeous" with "everyday".
Perhaps jewelry watches are inherently a kind of extraordinary and gorgeous decoration, but when we appreciate Serpenti Seduttori from a pragmatic point of view, it is not difficult to appreciate Bulgari's ingenious design. The mind that blends "gorgeous" with "everyday."