DaiHuoPai original
Text / Small Thoughts
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Yesterday evening, Simba's team was once again exposed to selling fake goods. According to reports, on April 18, Simba and his apprentice Egg egg brought a product called "YPL sunscreen cool pants" on the live broadcast, placing an order volume of 100,000+ on the same day and sales of more than 6 million. Afterwards, consumers found that the product was not available on the official website and flagship store of the YPL brand, so they questioned Simba's sale of fake goods.
After the incident, the YPL brand issued a statement on its official Weibo that after verification, it was found that the sunscreen pants did not belong to the category of YPL sales, and the relevant distribution companies and production companies were not YPL formal distribution and production channels, and there was no qualification for YPL brand marketing, authorized use, product production and sales. The product packaging is suspected of plagiarism, and the relevant packaging has no important information such as product anti-counterfeiting codes, which is not the official packaging of YPL.
The YPL brand side said that considering the huge number and amount of sales of the product, the YPL team will pursue the responsibility of the product distribution company and the production company in accordance with the law, and safeguard its legitimate rights and interests through legal means. At the same time, for online sales, YPL has the right to simultaneously pursue responsibility for relevant product links, stores, anchors, etc.
In addition, YPL announced that it had sent a lawyer's letter to Guangzhou Xinxuan Supply Chain Co., Ltd., and recorded a screenshot of Simba's live broadcast with goods saying, "Yes! We have confirmed that it is not a product produced by our company, there is evidence of a screenshot of the screen, and we sent a lawyer's letter the next day. ”
After the official YPL team spoke out, Simba's team followed suit in response, "An urgent verification has been initiated and the brand holder has provided an authorization link and relevant written materials." If it is finally found that the brand holder violates the law, it will be held responsible according to law. ”
Today (April 23), simba's team issued another statement after further verification of the challenge, saying that the incident was caused by a dispute between the trademark owner before and after the transfer of the trademark and was not a fake.
In this storm, Xin Xuan twice stated that he had cleared his responsibility for selling fake goods, but the bad impact of the incident on Xin Xuan was still spreading. Analysis of the pie with goods, this is due to the previous xinxuan team to carry goods products have been many times there have been problems, resulting in a crisis of trust.
At the end of 2020, Xin Xuan overturned the car because of the "sugar water bird's nest" with goods. At first, Simba did not admit that there was a problem with bird's nest, but framed consumers as extortion, and then after the professional counterfeiter Wang Hai posted a test report, he bowed his head and confessed his mistake. The impact of the incident was very bad, and in the end, the relevant companies of Xinxuan were also investigated and punished by the regulatory authorities.
Although the incident ended with Simba issuing a long apology and making compensation, the Xinxuan team also paid the price of being silent for many months. More critically, the reversal of Simba and Xinxuan's attitude towards consumers in the face of problems in this incident has surprised many people.
Coincidentally, the xinxuan anchor egg involved in this incident has exposed the existence of egg eggs in the live broadcast room to sell cottage and high imitation products.
In August 2020, the cargo pie noticed that Egg Egg posted on its personal Weibo account that "my luggage Essential trunk series, more than nine thousand, the version is ready, Wednesday 12 o'clock ~ " Weibo "version" good luggage picture and luxury luggage brand Rimowa Essential trunk series luggage is almost exactly the same.
Egg egg also said bluntly in Weibo, "What do you want to buy more expensive clothes, shoes and bags, private messages sent to me, I come to buy, after buying to do for you" clearly produces and sells cottages and high imitation products.
On December 18, 2020, the live broadcast function of the Egg Egg Kuaishou account was officially banned by Kuaishou for the following reasons: false publicity or sale of counterfeit and shoddy products in live broadcasting, including but not limited to the use of extreme language and absolute language (national, high-level, national brand, etc.) in publicity, and the sale of copycat, high imitation, counterfeit trademarks, shoddy goods, inducing consumers to deceive.
On the same day, Egg Egg conducted a luxury special live broadcast in its large size. The carrier found that the egg used very careful words in the live broadcast, involving sensitive words, and she told fans, "Anyway, you all know, but I can't say those words." When referring to the price, brand and other information of luxury bags, the egg and egg flashed their words, and even used their hands to compare the amount, indicating that the official would not let it be said.
The goods pie noted that the egg sold a lot of Gucci products in this live broadcast, and when the goods pie called the official customer service phone of Gucci to verify, the customer service introduced that the authorization on the Gucci brand online was only the official website of the brand, the official Mini Program of WeChat and the Tmall flagship store channel. In addition, it is not authorized to the relevant anchors and companies.
Gucci China told Daipinpai that Gucci products purchased through other channels cannot guarantee authenticity, nor can they guarantee after-sales service, and the brand does not provide identification services.
In addition, the goods pie also called the official customer service telephones of brands such as MK and COACH that brought goods in the egg live broadcast. Michael Kors and coach's official customer service said they were unclear about the situation, saying they could not provide after-sales service. Among them, Michael Kors customer service also said, "The Michael Kors brand is directly operated by the brand, and there is no dealer, let alone authorized to the relevant anchors." ”
The goods party has consulted relevant legal personnel, and got a reply, saying, "International brand rights protection is time-consuming and costly, the process is very difficult, so it is seized by some merchants to take risks, but when the sales amount is too large, the brand side will also take legal measures to protect its rights." ”
Shakespeare once said that losing integrity is equivalent to the enemy destroying himself. This is especially true for business, and the wealth obtained by relying on pits and deception will eventually be nailed to the pillar of shame and end up infamous.
After experiencing several "rollovers", the goodwill of the Xinxuan team has been crumbling, and there is even a joke on the Internet that "the Simba team is either selling fakes or on the way to selling fakes". How to save the public image is a big mountain in front of the current tree.