Cover news reporter Zhang Yuexi
Have modern people really read less? Who stole your reading time? Is reading still "useful"?
On the occasion of World Book Day on April 23, Dangdang released the report "Reading Breaks 10,000 "Volumes" | National Reading Insights 2022" (hereinafter referred to as the "Report"). According to the report, although young people are busy at work, some people still insist on reading, and scenes such as commuting, toilet, and bedtime have become the "second study" of users. In their opinion, reading can be a good way to alleviate anxiety. The readership is characterized by the higher the income, the more books are read.
This year's young people are fierce!
Choose a short "immersive" reading on your commute
The more you study, the higher your income will be? Not. But the higher the income, the more people tend to read. Through the survey of the average annual reading volume, the report found that there was a clear positive correlation between the level of income and the size of the reading volume.
Surprisingly, this year's young people are also more fierce than expected. The report shows that from the perspective of the frequency of reading, nearly 60% of users with reading habits read more than 3 days a week; from the perspective of reading time, nearly 30% of users maintain more than 2 hours of reading per day; and in this part of the reading population, post-90s and post-00s account for 30.3% and 23.3% respectively. It can be seen that the ability of this young people to read is far beyond imagination.
Work, social and other activities have taken up a lot of time, where else can contemporary "hit workers" read? The answer is, preferred on the commute route. According to the report, respondents in first-tier cities and new first-tier cities prefer to read during commute time, and most of them prefer to read books when taking transportation such as subways, buses or planes.
Previously, the "Monitoring Report on Commuting Time consumption in Major Cities Across the Country" released by the China Academy of Urban Planning and Design showed that office workers in the north, Shanghai, Guangzhou, and Shenzhen spent an average of 41 minutes commuting per person. In 36 key cities across the country, more than 10 million people commute to work for more than 60 minutes. Many people who work in big cities choose to live farther away in order to reduce the cost of living. Although this squeezes out personal leisure time, from another point of view, long-distance commuting has become a short and valuable "immersive reading" scene for them.
The earlier release of the "2021 China Study and Reading Status Insights" also shows that commuting, toilet, bedtime and other scenes have become the user's "second study". With the emergence of more reading scenes, Dangdang.com has also continued to promote scenario-based reading in recent years, stimulating public interest in reading and awakening the enthusiasm of the whole people to read by linking people in different environments.
Open the door to a new world of "non-utilitarian" reading
Reading doesn't necessarily lead to fame directly, but reading can help people resist adversity and alleviate the discomfort caused by anxiety, especially the anxiety caused by subjectivity. The report shows that in terms of the degree of relief of anxiety caused by reading, 50.4% of the respondents believe that reading has a palliative effect on their anxiety.
The report points out that the emotional source of anxiety acts autonomously and objectively inside and outside. Half of the reasons for people's anxiety come from objective factors, which are also difficult to change on the personal level. But in addition, subjective factors such as one's own mentality, thinking, and personality are also important factors affecting anxiety. Reading is pleasant to the body and mind, especially when it comes to opening the door to a new world of "non-utilitarian reading." Luo Xiang, a professor of "net red", believes that the purpose of reading has utilitarian and non-utilitarian purposes. The former is for success, the latter is a correction of the former. He proposed that utilitarian reading is of course essential, learning a good profession as a tool for making a living in the future, but more importantly, non-utilitarian reading, which can make you feel real happiness.
After reading a lot of books and still being anxious, it may be that the way to open it is not right. The report shows that among the books recommended by survey users who have read more than twice, "Ordinary World", "Alive", "Journey to the West", "Pride and Prejudice", "Notes on Tomb Robbery", "The Great River Goes East" and so on are all casual reading books of literature and fiction, and there are fewer functional books.
It is worth mentioning that even on a working day with only two hours of free leisure time, 48% of respondents are still willing to spend more than half of their leisure time on reading. Books that you pick up when you're bored may help you at some point in the future.
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