The entry "9,000 performances expected to be cancelled or postponed nationwide by the end of March" reached the top of the hot search last month and attracted widespread attention, and now this number may have increased significantly. Music artists, offline venues, ticketing companies, and brokerage companies have all been affected to varying degrees, and then radiated to photographers, DJs, variety shows and other links in the industry.
In the era of the epidemic, all aspects of the music industry are still struggling to explore the road of transformation and development, and in the turbulent environment, performances have been cancelled, variety shows have been suspended, and the originally unsound living space of the rap industry has been further compressed.
However, a news from the other day made people rethink. Chongqing rapper Hao Haoho, who qualified for the "China New Rap" competition in 2019, and Huixuan, a new product line launched by Cao Cao Chuxing in Chongqing, joined forces to create the promotional song "Teacher, Hello Will Choose".
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MV "Teacher, Hello Will Choose"
Previously, Hao HaoHO also sang the theme song on Henan Satellite TV's "Wulin Wind", appeared on Sichuan Satellite TV and Chongqing Satellite TV's Sichuan-Chongqing Spring Festival Gala, and even appeared on CCTV CCTV's "Living Dragons and Tigers Welcoming Spring".
In the case that all the rappers in the circle are suffering from the current environment and poor market conditions, everyone did not expect that Hao Hao could still receive high-quality business, which naturally made everyone think of the dream music behind Hao Haoho.
Hao HaoHO's business cooperation promotion song is adapted from his masterpiece "I Love Chongqing", and Dream Music accurately excavates Hao HaoHO's distinctive personal characteristics and transforms it into commercial value through its own content value.
As we all know, the commercial resources of Dream Music are notoriously rich in the circle, and you can often see comments from netizens lamenting that the "cake" of Dream is big.
After successfully exiting the circle last year through "Brother With Thorns", Brigitte became the resident host of Hunan Satellite TV's ace variety show "Hello Saturday".
Recently, he was invited by CCTV to cooperate with "548A" on the hot search, and also announced the personal trend brand P· U· The founding of K.
VaVa has also successively landed on many S+ level variety shows such as "BurstIng Stage", "The Voice of Heavenly Gifts", "Spit Conference", and announced on April 12 that it will cooperate with Li Ning to become Li Ning's street culture promotion ambassador.
Will continued to increase his popularity in "The Man from strawberry planet", and Ai Ge and Fox continued to output high-quality album works, and they also landed with the group on large stage parties such as the Spring Festival Gala of Hunan Satellite TV.
In fact, while Dream Music allocates top resources to core head artists such as GAI, VaVa, Egger, Brigitte, Fox, and Will, they also pay close attention to the new generation of artists. In the cultivation of the new generation, we also find another way to fully increase the resources for them.
In the first two years, the post-00 rapper Shi Zonglun entered the main competition of "China New Rap 2020" and "Junior Rap Planning", in addition to landing on Tencent Video's "Where Are The Tide Playing Humans", and the Cool Dog "8 Miles on the Surface" with the Breed Dream Team.
Offline club commercial performances continue, 2022 Douyin New Year's Eve festival CITY Changchun New Year's Eve Concert, Shi Zonglun as a new generation of rappers also performed on the same stage with many national tide musicians.
In the business field, Shi Zonglun has served as the brand promoter of Warhorse Warhorse Energy Vitamin Drink, the brand spokesperson of Mewo Meiqiao, the credit card promotion ambassador of China Minsheng Bank, and the brand cooperation with China Li Ning and Geely Emgrand GS.
Seed Dream Music treats its artists equally. It can be seen from the end of last year, the dream music family chorus song "Common Dream". At that time, Hao Haoho and Shi Zonglun also appeared to give voices.
In addition, at that time, there was also a DYN girl group under the dream music label. The DYN girl group includes Tian Mi, Man Ke, Lu Ya and Humar, with a total of four members.
From left to right: Tian Mi Zetah, Humar, Man Ke, Lu Ya
Humar is an exotic Xinjiang girl with an innate talent for dancing, who has appeared in Tencent Video's "Creation Camp 2020" and iQiyi's "Let's Go!" Starting with T-House" and CCTV3's "Opening the Door".
The recently recorded Youku "Amazing! "Dance Club" has been broadcast at 8 p.m. on April 16, and Humar will also receive training and help from Su Youpeng, Cheng Xiao, Wang Feifei and other managers.
Tian Mi Zetah is a relatively familiar member of the DYN women's group, who has reached the back of the competition in "China New Rap" in 2018 and 2020, and has become the only golden flower in the Dongfeng label.
Last year, Tian mi Zetah led a group of three people from dyn to the second season of Mango TV's "Rap Listen to Me", and Tian Mi Zetah's voice singing skills were quite amazing, winning wide acclaim on the scene.
In addition, Tian Mi Zetah has also participated in the program recording of Youku video "Mars Intelligence Bureau" and Kugou music "8 Miles on the Surface" for many times.
Manco Mannco is a female Rapper from the vocal music class, and has won the top ten in the national top ten in the New Ideas Model Competition, and last year, she also participated in the shooting of "Men's Wear" magazine with Tian Mi Zetah and Lu Ya.
Coming from a class means that Mannco's broad vocal range contains a variety of musical possibilities, and she has left her footprints in many variety shows such as "The Voice of China", "China New Rap 2020", "Rap Listen to Me 2", "Pineapple Awakening" and so on.
Luya Luyah, who graduated in dance performance, loves rap music and is very good at blending the aesthetics of the national style with rap music, which is unique.
It is precisely because of this kind of rhyme rap that Luya Luyah was discovered by the Program Group of Youku Video's "China Chaoyin" and invited to be a guest of the program.
In addition, the variety shows that Luya Luyah participated in recording also include Youku's "Funny Headline Jun", Jiangsu Satellite TV's "Hi Sing Up", Oriental Satellite TV's "2049 Pearl", and the second season of "China's New Rap" and "Rap Listen to Me".
Also hidden in the Seed Dream Music label is a representative of the highly educated rapper, Wu Jiaqi ENjEE, who graduated with honors from the Department of Finance of the University of Toronto, which is stable in the top 30 of the global university rankings.
Even after graduating from a world-renowned school, his love of music still drove him to fight for his dreams, and he also participated in the recording of CCTV's "Walk of Fame" and Mango TV's "Rap Listen to Me", and Dream Music also provided him with many commercial performances and Livinghow exercise opportunities.
When the original rap music industry ecology is at a standstill or slowly moving forward, the commercial resources and artist management advantages accumulated by Dream Music for a long time can expand, diversify and stabilize the commercial value of its artists.
Dream Music's many self-operated and co-branded brands provide the most solid foundation, the most stable support and the lower limit of continuous elevation for the artist's commercial activities. Fill the gap period of artists through online multi-platform content, establish artist brands and complete commercial upgrading.
In the general environment, this business development direction is also expected to be an industry trend. When the industry's leading artists monopolize most of the commercial resources, the performances and activities of the newcomer echelon become a problem; when the resource space of the inherent circle ecology in the circle appears crowded, it is imperative for the commercial activities of the rap circle to expand their territory.
As the top label in the rap circle, Dream Music has proved their newcomer incubation ability and commercial advantages in the industry with a series of practical actions and output effects.
Seed Dream Music won the 2021 Best Music Agency Award
The commercial cooperation of artists under Seed Dream Music runs through different industries and fields such as music, film and television, entertainment, automobiles, beauty, mother and baby, clothing, beverages, electrical appliances, nightclubs, etc., forming a multi-dimensional industrial layout, multi-track and multi-faceted development.
Not only to enhance the commercial value of well-known artists, but also to support the new generation, Seed Dream has a lot of experience in this regard.
For every link in the rap industry ecosystem, the development model of Dream Music can provide a reference for our planning, and this plan is not only to deal with the weakness of the industry under the so-called "epidemic era", but also to seek a blueprint for long-term sustainable development in the future.