Operational excellence
On April 19th, the Alimama m awards ceremony was successfully held, the press conference with the theme of "Management sees the times", unveiled the 2022 m awards of the annual business awards, Beauty Cosmetics won four awards in one fell swoop, helping Whoo Hou, Fu Lu Deya, Frifons, Avène to win the annual content management award, the best product management ability award, the best crowd management ability award, and the global digital intelligence management award. Congratulations to the award-winning cooperative brands, thanks to the efforts of the operating partners, and jointly help the brand management to achieve more certain growth.
2022 m awards officially opened the recruitment of the global full track from January 10 this year, introduced the "Dharma Disk Global Digital Intelligence Management Evaluation System" in the preliminary review, made quantitative selection for brand cases, integrated the three major indicators of global asset scale, global asset growth, and global consumer mentality, and made a comprehensive evaluation of the brand's global long-term operation around the full-link digital intelligent crowd.
The final review invited 40 professional judges to conduct a comprehensive evaluation based on the characteristics and standards of each award, business strategy and insight, creativity and execution, business result presentation and case integrity, innovation and benchmarking. Just to discover more representative and innovative excellent cases and methodologies.
As the industry's first grand prix focusing on "digital intelligence management power", m awards has carried out a comprehensive upgrade on the track this year, and the digital wisdom operation track focuses on the four dimensions of "crowd", "goods", "content" and "market innovation marketing", and excavates brand cases that have innovative practices in their respective fields and obtain practical returns. The annual business methodology track evaluates the methodological precipitation ability of each ecological institution from the three dimensions of crowd management, goods management and global digital intelligence management, and looks for the best management methodology.
In the face of the gradual increase in the uncertainty of market operations, strengthening daily operations and focusing on multi-target growth has become the general trend of business operations. Starting from the basic point of meeting the needs of business operations and helping business growth, Alimama upgraded its business service capabilities throughout the year and proposed 2022 business strength - "flat storage to promote income and determine growth". It is hoped to help merchants pay attention to the quality of multi-node and multi-objective operations, and promote fundamental long-term growth through the improvement of the "seasonal control" - "crowd water storage power" - "product operation power" - "scene penetration power" full operation link capability.
In the future, Beauty Cosmetics will help more cooperative brands achieve deterministic growth with refined operation and excellent management power.