In the past, when consumers went to buy a luxury car, they wanted nothing more than the word decent, but this dignity was often shown to others. With the maturity of China's automobile culture, the "decent" in the eyes of the younger generation of consumers has a deeper interpretation: to experience, but also to face.
To face, BBA can undoubtedly satisfy you, and to experience and face combination, it seems that Volvo is more suitable.
There is such a consumer, with a budget of more than 400,000, did not choose BBA, but chose Volvo XC60, more deeply interpreted, what is the young generation of high-end consumers want "decent".
Truly decent, experience first!
The feeling of using a decent car should not only look luxurious, but also bring a high-value feeling.
At a time when the hardware of luxury cars is becoming more and more homogeneous, Volvo uses intelligence to empower luxury experiences.
The Volvo XC60 has built-in native Android system operation logic that is the same as that of mobile phones, and can be almost barrier-free transitions. After the hands-on experience, you can find that this system can be seamless, silky smooth and responsive when switching between various interfaces and APPS. Even if you are heavily controlled by a mobile phone and sit in the XC60 car, you can forget the mobile phone and enjoy the intelligent experience in the car machine.
Requiring long-distance travel and no complicated planning, the XC60 can book hotels, airline tickets, check the weather, and plan routes in real time through online navigation. What APP you need, go to Huawei Mall to download, your own interface is your own decision, and the highly customized car and machine system does not have any constraints.
In addition, the City Safety City Safety system equipped with the XC60 and the Pilot Assist intelligent pilot assistance system can monitor the conditions around the vehicle in real time. When there is a potential risk of collision, the system will automatically take corresponding measures to help avoid or mitigate collisions, improve driving safety rates, and effectively reduce the burden on drivers.
Luxury cars should be decent and well designed
For high-end products, design is also an important part of improving the product experience. Volvo from Northern Europe believes that a timeless elegance is more suitable for long-term companionship with users than exaggerated and contrived design.
Volvo has incorporated this design style and unique aesthetic into the XC60. At the first sight of the XC60, there is no messy feeling brought about by complex lines, and the designer tries to remove the cumbersome elements as much as possible, all to show elegance and mystery, just like the first time you see the iPhone and iPad. Sure enough, "simplicity is the best design", this saying is not false at all.
Volvo's classic Quake headlights and Viking Tomahawk taillights are definitely the finishing touch of the whole car, injecting a sense of agility and technology into the simple body.
The Nordic understanding of color is absolutely ceiling-level, which is why decoration is popular "IKEA style" nowadays.
Volvo XC60 does not have over-the-top colors, whether it is morning light silver metallic paint or crystal white pearl paint, in different light, different angles, all present a low-key sense of luxury.
Opening the car door will instantly pull you into a cabin inhabited by Nordics. The center console of the Volvo XC60 uses a very special wood, as if it is a texture formed by long-term drifting at sea, in addition to having a unique color and texture, the stability is also leveraged, without worrying about long-term use or cracks in the water.
When you are still envious of the crystal gear lever of BMW X5, Volvo XC60 said: Orrefors hand-crafted crystal stall lever to take, luxury experience and upgrade!
Conclusion:
In terms of design, the Volvo XC60 based on Nordic aesthetics brings us an elegant visual feast; for intelligence, the Volvo XC60 provides enough convenience and safety to make travel simpler and more comfortable.
Therefore, even if the budget is enough, it is not surprising that the younger generation of high-end consumers give up the BBA to choose Volvo, after all, their own car is "not decent", or to follow their own inner feelings to judge, how others say it is important?