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The mention of "internet celebrity" seems to be a "industry" or "profession" term that has only emerged in recent years. But in China, the first generation of Internet celebrities can actually be traced back to the era of "Sister Furong" (which is a topic that exposes youth).
In the early days of the Internet, most netizens passively accepted the news information provided by the portal. Until the gradual emergence of "content creators" such as Furong's sister, Houshe boy, and Yang Di, this direction of passive acceptance gradually changed to "active output".
The Adam Gallagher introduced in this article is also an "internet celebrity" who started at about the same time and has become popular until now.
Its practical "internet celebrity" is still a bit inappropriate to describe him, and the more suitable Chinese should be "blogger", and the English call them this type of person "Influencer".
Born in 1991, Adam Gallagher began his career as a "blogger" at the age of 17. In 2009 he started a blog called "I am Galla," a blog focused on men's fashion and dress.
At a time when most fashion magazines and websites were still focused on women, Adam Gallagher, a boy born with a sense of fashion, saw the lack of this and started his own blog.
Different from the current Internet celebrity "wide clothes untie" show muscles, it was still relatively "conservative" back then. Netizens of that year were also more inclined to content, not just homogeneous "fast food" that used their eyes to appreciate the past.
"I am Galla" has gradually become a popular blog among netizens by relying on Adam Gallagher's fashion taste and quality content. Adam Gallagher himself became a well-known fashion blogger.
In addition to fashion taste, Adam Gallagher himself knows the "sense of atmosphere" of taking pictures. Know how to pose and how to take photos.
In addition, Adam Gallagher, who started as a blog, also has a good writing, and it is much more difficult to become an "Internet celebrity" than it is now.
In high school, Adam Gallagher was recognized by those around him as the "best at dressing." After becoming a blogger, he not only gained a large number of fans, but also attracted the attention of the fashion industry, and won the best blogger award in the fashion industry for many times.
As a blogger of the year, measured by the current hot word "fan stickiness", this "stickiness" is not the same as now. At that time, the fans were because of the blogger's continuous content output, and the additional attention was "sticky".
His blog also often works with various brands, introducing his fans to the pros and cons of each brand, and even giving shopping experiences and spending recommendations in the store. Since then, he has even been employed by the famous FMCG fashion brand ZARA.
Later Adam Gallagher founded his own personal brand, IAMGALLA, a brand focused on men's fashion and lifestyle.
Now that I think about it, his first fans should have gradually entered middle age.
From 2009 to the present, it is difficult to imagine that an Internet celebrity can be popular for so many years. Judging from his photos, he has also gradually matured from a young teenager.
Adam Gallagher's experience is actually to tell people that although the pace of life is getting faster and faster, the key to standing firm in an industry is always hard power and continuous output.
Looking back at the Internet celebrities who became popular all over the Internet a few years ago with a few videos or a few photos, how many people still remember it?
Oddly enough, much of Adam Gallagher's social media is frozen in 2021.
Although Instagram is still updated, he has only 22 posts with 1.8 million followers.
His website is also now inaccessible. I don't know if this man, who is known as "the most dressed man in the world", is tired of the life of "internet celebrity blogger" and concentrates on his own fashion brand.
Even if he stops focusing on the life of a blogger, I believe that a person with such "content" will have to carve out his or her own piece of the sky somewhere else
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