On April 20, TCL, the global leader of Chinese television, officially held a TCL electric light blue 丨 true high brush TV T7E new product launch conference. TCL focuses on the proposition of "high brush screen without sacrificing clarity, is the real e-sports big screen", through the full-channel 4K 144Hz solution and the unprecedented quality-price ratio, it brings the industry's highest-level true high brush and the best experience of the game TV. TCL T7E full series has a total of 55/65/75/85/98 five sizes, and the first price of 98-inch new products is 15999 yuan. At this point, the tv industry high brush track officially detonated, and the real high brush has also become the most eye-catching hot spot for electronic products.
The first real high brush TV that does not fool young people
With the continuous development of film and television shooting equipment and post-processing technology, the quality of movies, TV series and other content is also rapidly upgrading, and high-brush TVs above 120Hz have become an inevitable choice. Due to hardware limitations, traditional 60Hz TVs usually lead to jittery screens, tailing and other phenomena. Some manufacturers that do not have the ability to develop high-brush TV, through the screen body reduction, interpolation technology, chip reduction and other hidden means to "force high brushing", to see the publicity like high brush, in fact, is to sacrifice the clarity of the pseudo high brush program, for the TV industry that needs to be upgraded and consumers who expect high brush experience, resulting in a huge experience gap.
At present, there are four high brush technologies in the TV industry, namely software 120Hz high brush, software 240Hz high brush, full channel 120Hz high brush and full channel 144Hz high brush. The birth of T7E makes the all-channel true high brush TV achieve a leap from 120Hz to 144Hz, without sacrificing clarity, it not only meets all the scenes of young people watching movies, but also meets all the scenes of the game.
TCL Electro-Optical Blue 丨 True High Brush TV T7E adopts HDMI 2.1 on the interface, which supports 48Gbps transmission rate and can stably transmit 4K 144Hz signals. The chip adopts a dedicated custom chip MT9652PLUS, which supports 144Hz signal decoding processing. The display terminal adopts a native physical 4K 144Hz true high brush large screen, which can display the 4K 144Hz image content losslessly. It also supports 144Hz VRR dynamic refresh rate and ALLM automatic low latency. T7E has realized the 4K 144Hz solution from the transmission interface, decoding chip, physical screen, and algorithm, which is currently the highest in the industry and the most complete true high brush solution.
Powerful sound and painting capabilities, all-round improvement of user experience
In order to create a better picture quality experience, TCL Electric Light Blue 丨 True High Brush TV T7E is equipped with an electric light blue picture quality engine exclusively developed by TCL. Ten AI algorithms monitor each frame in real time and adjust in real time to ensure accurate colors, rich layers and smooth movement. TCL 98T7E is the use of Local Dimming dot matrix partition light control, can achieve 800nits peak brightness, 8 million:1 dynamic contrast and 6000:1 static contrast, whether it is the highlight screen of the movie or the dark details of the game are clear and layered. 130% (BT.709) high color gamut, can display 1.07 billion levels of color quantity, color accuracy △ E<0.99, while ensuring that the picture display is not color cast, the details of the picture are truly restored.
TCL T7E is also equipped with Dolby Vision IQ intelligent photosensitive physical "plug-in", as well as the industry's most comprehensive HDR technology combination DOLBY VISION HDR / HDR HLG / HDR10 / HDR 10+, which not only improves the fidelity of video signals, but also realizes the perfect presentation of image brightness, color and contrast.
In terms of appearance design, TCL T7E adopts a full-screen bezel-less design, and the viewing is borderless and the sense of immersion is stronger. The whole machine adopts all-metal Seiko design, which is strong and stable while having better heat dissipation, which effectively guarantees the running speed and service life of the smart TV.
In terms of sound, the TCL 98T7E is equipped with a 7-unit, 2.1-channel HIFI quality sound. With 7 independent speaker units, the whole speaker power is up to 50W. The filament membrane dome high-pitched diaphragm unit makes the treble louder and clearer, and the high-power woofer made of rare earth permanent magnet iron NdFeB material ensures that the bass is more powerful and surging. In terms of sound post-processing technology, T7E has imported Dolby Cinema-grade DOLBY ATMOS, a virtual three-dimensional stereo field that can bring immersive listening enjoyment.
The full range of all channels 4K 144Hz really high brush, unprecedented quality-price ratio
TCL Electric Light Blue 丨 True High Brush TV T7E has a total of 5 new products, all of which support full channel 4K 144Hz true high brush. On April 20, the day of the press conference, the pre-sale of the whole network was officially opened, and the whole network began to sell on May 1. Among them, the first price of 55-inch new products is 3299 yuan, the first price of 65-inch new products is 4399 yuan, the first price of 75-inch new products is 6499 yuan, the first price of 85-inch new products is 7999 yuan, and the first price of 98-inch new products is 15999 yuan. In addition, for users who purchase 98-inch new products, TCL will give away 8-star services (including free survey, free installation, special car transfer, delivery integration, exclusive customer service, free hanging rack, 24-hour central city door-to-door service, exclusive gift package).
Although it is hard work, blowing out the wild sand begins to reach gold. As the global leader of Chinese TV, TCL relies on its strong accumulation in the fields of panel technology, key chips, AIoT technology and other fields, and constantly leads the trend of cutting-edge technology in the market. TCL Electric Light Blue 丨 True High Brush TV T7E has the absolute advantage of calling the board "pseudo high brush". Through the four major BUFFs of high brush, high matching, high display and high experience, consumers have revolutionized their inherent experience cognition of TVs.