miserable! This one word is enough to describe the current state of the mainland film market
Since Monday, April 18, the mainland film market has fallen below the 10 million mark for several days
"Edgewalker" and "Fantastic Beasts 3" are taking turns to sit on the throne of the day, but the cumulative box office is not moving, these two movies are also the only two new films that can break the million in a single day box office recently, but the result? "Fantastic Beasts 3" has a cumulative box office of 96.87 million in the 13 days of release, and at the current growth rate, it can break 100 million is a big victory
"The Edgewalker" is even worse
As of 10 o'clock on April 20, the single-day box office of "Edgewalker" dropped to 109,300, and the cumulative box office in the 6 days of release was only 47.33 million
The film is the highest cost domestic film in April, invited Hong Jinbao, Ren Xianqi, Ren Dahua and other 16 Hong Kong film stars, the film remuneration is estimated to be not a small amount, but with the current trend of movies, whether the final box office can break 60 million is a big problem
Losses are a foregone conclusion! However, compared with the new film "AnJia" on April 20th, "Edgewalker" is already very good
The box office of "An Jia" on the first day was only 562 yuan, and the number of viewers was 15! It can be called one of the most tragic domestic films of this year
Generally speaking, the premiere of new films is to choose Friday, because many viewers have begun to take a double holiday on Friday, and the film can cover the entire weekend market, and "AnJia" chose to be released on Wednesday, April 20
Coupled with the fact that more than 50% of mainland cinemas have recently closed, it is even more difficult for a small-cost production to achieve high box office
But the first day of "An Jia" box office was also too miserable
As of 10 o'clock on April 20, the box office of "An Jia" on the first day was 562 yuan, and the total number of viewers was only 15. The proportion of films given by the theater line is only 0.7%, and the popularity of the movie is also very low, and only 1245 people on the ticketing platform mark that they want to see
Such a dismal first-day performance, the final box office of the film may be difficult to break through 10,000, and it is difficult to refresh the lowest box office record of domestic films this year
According to box office statistics, this year's lowest cumulative box office of the domestic film is "Zhang Zhidong", just 10,000, the number of viewers is 330 people, the penultimate "Hero Wusong" is 11,000 box office, 199 people have watched, it is interesting that "Hero Wusong" or this year's martial arts film box office champion
It can be seen that the dismal degree of domestic films this year, more than 100 of the 202 domestic films released this year have a cumulative box office of less than one million, and more than 50 domestic films below 100,000 box office.
It's not just that filmmakers are losing money, cinemas are struggling to sustain themselves
For example, the box office of "An Jia" on the first day was 562 yuan, and the production could get 189 yuan aside from other expenses
The 270 yuan allocated by the movie theater is probably not enough to even pay for the electricity of those screenings
"Soldier Assault" starred Fan Lei, the old horse actor, and the quality of "An Jia" was quite good
In fact, the main creative lineup of "An Jia" is quite good
However, the level of Jin Chen, a famous director, is suddenly high and low, both such as "No Way To Escape" and "Sparrow", as well as such a big bad film as "New Laughing Proud of the River", especially "Warring States" cooperated with Sun Honglei, which is one of the worst blockbusters at the box office in 2011
Compared with the director, the main actors are much more reliable
Fan Lei and Shao Feng are both well-known comedians and have appeared on the Spring Festival Gala many times.
In particular, Fan Lei, starred in many well-known film and television dramas, the most famous is undoubtedly in "Soldier Assault" as the class elder horse of Xu Sanduo, in the unattended grassland fifth class, the old horse should be the first squad leader who can take care of many three
Lao Ma's discharge scene in "Soldier Assault" and Shi Jinyou's fight played by Zhang Yi are both famous scenes of "Soldier Assault" acting skills, and are definitely the golden supporting roles of "Soldier Assault"
There is also "My Regiment Leader My Regiment", which is also a cooperation with Shao Feng, "Rizhao Good People", etc., all of which are super classic works
In "An Jia", Fan Lei played a idle second-rate son, that strength made people hate to tickle their teeth, really a good actor, but "An Jia" this kind of positive energy film, commercial film elements are not much, although the director deliberately made a comedy
But it's not easy to impress audiences in this deserted market