During the Tang Dynasty
Li Bai traveled all over the country with fine wine and poems
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Today, just place an order on your phone
JD.com will quickly deliver the wine to you
Entered Jingdong to obtain the secret book of e-commerce transformation in the liquor industry
The top 50 cinnamon liquor companies that have successfully settled on the JD platform
The platform usage fee for the first 3 months is also waived!!!
The king strikes, and a seat is hard to find
Only by seeing the trend can we win the future
Choose the right platform to seize the opportunity
With a blockbuster, you can break through the siege
Come on~
In order to expand the e-commerce sales channels of cinnamon wine sales, the Department of Commerce of the Autonomous Region and Jingdong Group jointly launched the online marketing activity of "Tracing the Authentic Taste, Cinnamon Wine Good Taste".
The name of the activity
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Traced back to the authentic taste of cinnamon wine is good
Activity objectives
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For the cinnamon wine brand, we will create a special activity of "tracing the authentic taste of cinnamon wine, good taste of cinnamon wine" on the Jingdong line.
Help Guangxi liquor products to increase online retail sales by more than 50% in 2022 on the Jingdong platform, and the transaction volume will reach 15 million yuan in 2022, and strive to promote 100-150 cinnamon production and sales enterprises to touch the net.
Timing
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April 20-November 30, 2022
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Carry out online special marketing activities
Jingdong Group integrates the resources in the station, carries out more than 3 cinnamon marketing activities in multiple channels and in multiple ways, and combines the core resource magnitude projects of the Jingdong platform (including the 517 Foodie Festival, the 618 Mid-Year Promotion, the Double 11, etc.) to jointly build cinnamon marketing activities.
category
live broadcast
Activity page
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Carry out investment support docking
It is planned to organize more than 2 matchmaking meetings for cinnamon liquor merchants in the whole region, publicize preferential policies for enterprises to settle in the platform, and carry out store operation training.
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Deep co-construction with Jingdong Industrial Belt
In the Jingdong APP, the "Industrial Belt x Cinnamon Wine" main promotion day is carried out once a month to help expand the sales channels of cinnamon wine.
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Carry out a series of activities to publicize and promote
Jingdong Group uses the media matrix to carry out continuous reporting on the official WeChat account of Jingdong Liquor Industry and the Weibo of Jingdong Supermarket to create a popularity of cinnamon wine publicity.
E-commerce services are provided free of charge
Jingdong will provide risk control and safeguard measures for the overall project; provide special management channels for local businesses and cooperatives in the county to support high-quality enterprises and high-quality commodities recommended by the government of the main production area, and carry out special support plans for key brand owners, giving expert guidance, commissions, marketing resources and other preferential reductions and exemptions.
Preferential policies for events
▶ The top 50 cinnamon liquor companies that successfully entered the Jingdong platform are exempted from the platform usage fee for the first 3 months (a total of 3,000 yuan and 100% are returned to the merchant's accurate account to do the resource investment fee).
▶ 100% of the commission of the newly settled cinnamon liquor enterprises in the first 3 months is refunded.
▶ JD.com provides one-on-one service docking and settlement.
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Contact details
Related business consulting Jingdong Group contact
▶ Manager Zhang 18621950603; (Consulting for enterprises)
▶ Manager Li 18811376717;(For municipal bureaus of commerce)
Timeline of key activities
Remarks: During the event, the special page of the event will be set up on the JD platform, and the specific implementation time shall be subject to the actual activity situation.
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How to register
From April 20 to May 15, send the registration receipt to: [email protected] (the consultation method is the same as this email)