Introduction| Through cooperation with blockbuster IP, Peace Elite has created a season theme of "Standing Shoulder to Shoulder with Gundam" and "Justice Warrior Peace Guardian". This issue presents how the photonic design team has opened up internal and external marketing and experience design in different links, and worked together to create a cool mecha style visual design.
Edit ｜ Hulk，Charlene
The mecha theme in this issue presents you with four design links:
01. IP Creative Design
02. Brand visual design
03. Theme interface design
04. Derivative design
01
IP creative design
Keywords: storytelling, emotionalization, systematization
Peace Elite x Mobile Suit Gundam SEED
The photonic brand design team and the creative design team first launched a new idea of mecha theme design, with the strongest combat state in SEED "Burst" as the basic setting of the linkage poster set. Representing the strongest competitive and adventurous spirit of peaceful players, awakening the feelings of Gundam fans, and highlighting the heroic and positive qualities of special forces.
▲ SEED linkage poster
The new version of the series of posters, the overall emphasis on the unique elements of "Gundam SEED": transportation, driving, explosion, combined with the characters, scenes and new gameplay of "Peace Elite", with the visual texture of the anime style, restore gundam color. Special Forces and Gundam interact, telling stories through pictures, so that users resonate and identify.
▲ Gundam new version poster
"Side by side with Gundam" video, with a Gundam driver's license test, start the special forces space journey, maximize the charm of the version.
▲ Peace Elite x SEED | Boom! Stand shoulder to shoulder with Gundam
Click Play video
Peace Elite x Sun Shiqian Studio
This theme design, also in conjunction with mecha artist Sun Shiqian, to achieve China's "Peace Mecha" plan, so that game design and Chinese culture go hand in hand. Combined with the winter launch time, the linkage poster takes the snowy mountains as the background, and the guardians of the stars interact with Teacher Sun and Photon Chicken standing on the airdrop box, and the overall picture highlights the oriental artistic conception and the vast momentum.
▲ Mecha linkage poster
The poster of "Wearing Armor, Going to Battle" extracts three totems and their profound connotations from the "totem" symbol of traditional culture and Li Bai's poem "Dengguangwu Ancient Battlefield Huaigu": tiger (brave), dragon (guardian), and eagle (freedom).
▲ Flying Eagle, Howling Tiger and Red Dragon
▲ Peace Elite x Gundam | Armor, go to battle!
Click Play video
02
Brand visual design
Keywords: Wings of Peace, Model Box, Design Language
Wings of Peace gameplay poster
The four Gundams that appeared - Freedom, Justice, Strike Gundam, and the Mothership Archangel - appeared in the same frame as the members of the Peace Squad.
▲ Wings of Peace Scrolling poster
▲ New gameplay Motorized airdrop
Poster of "Ancient God of War Armor"
As the first "hardcore mech" series of fashions from Peace Elite, the poster design uses the concepts of "Dragon" and "Great Wall". The mech's hangar stitching forms a new "Mech Great Wall Dragon". In front of it stands the role of the armor, such as the guards stationed on the Great Wall, together to guard the peaceful world and inherit the spirit of peace.
▲ Ancient God of War Armor Scrolling poster
Standalone poster
Fashion poster, the background is a flat block of sharply cut, adding metal engraving lines and sticker elements commonly found on the mech model, presenting the box sealing style of the customized version of the mecha model of Peace Elite.
▲ Mecha fashion scroll poster
Prop posters are equipped in the hangar, the side hatch is open, and under the blessing of sunlight and rainbows, it is ready to go before the attack.
▲ Props Scrolling poster
03
Theme interface design
Keywords: sense of substitution, sense of technology, fight side by side
Winter has arrived, the season is switched, replace with a Chinese mech, and start the SS16 season!
Season switching
Special Forces quickly cross the Gundam Battleship Corridor and enter the emergency readiness of the new season! The doors open one by one to show the highest slot of SS15, the starting slot of the season, and the slot reward.
▲ Season switching
The design of the season homepage is to enter the battleship from the promenade. You can check all kinds of information on the interface, look into the distance, and see the archangel, parachute and airdrop box familiar to the player in the snowy landscape. The cabin environment, LOGO and interface design create a futuristic sense of technology to immerse players.
▲ Season homepage
▲ Season Manual
In-game alien poster
After entering the game, on the pop-up alien poster, the tower of the Great Wall became a stage to display the ancient god of war armor and equipment. Through the microscopic upward perspective, the tall and mighty and upright posture of the divine armor are displayed, and the righteous image of the Chinese warrior is conveyed. The arc-shaped ascending Great Wall Dragon appears with the new aircraft, interpreting the positive and upward spirit of peace.
▲ Main interface poster design
Ancient God of War Armor
Enter the interior of the battleship and look up at the addition of a higher-specification equipment depot for the heroic and warlike special forces elite.
▲ Redemption interface
▲ Exchange interface Dynamic display
04
Derivative design
Keywords: Chinese mecha, design into life
The planning of the mecha theme design derivative is based on the design concept of "Chinese mecha", and then adds the artistic style of "trend", and uses the landscape elements in ancient Tang poems as embellishment.
This set includes: mecha three-level head trend ornaments, HECATE Wanderer e-sports co-branded Bluetooth headsets, mecha trend clothing and so on.
▲ Mecha series derivative KV
▲ Mecha three-stage head ornament product setting
▲ Mecha three-stage head ornament packaging
▲ GT4 Peace Elite Joint Model
▲ Mecha fashion clothing
Photon's internal multi-team joint interpretation, the Gundam enterprising spirit and the excellent culture inherited by the Chinese mecha, and the "Peace Elite" combat art are carefully integrated, cross-collaboration to open up ideas, and is committed to allowing players to enjoy a customized theme of multiple visual experiences inside and outside the game. Integrate the game and mechs into the player's life.
Some of the artwork copywriting and effects are displayed in a temporary state,
The final result is based on the in-game presentation.
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