Wen丨 Wine Industry Team(ID:jiuyejia360)
The liquor industry is an important industrial force in China's economic development, in the face of macroeconomic impact and uncertainty of the internal and external environment, what kind of changes and development trends will be presented in the new year? As the time enters 2022, the industry has gradually begun to seriously examine the big topic of "cycle".
On the occasion of spring ploughing, in order to further boost industry confidence and explore the development path of the industry, the wine industry media and China Wine Exhibition will hold a series of live broadcasts of "Through the Cycle", bringing together the world's top brands, industry elites, consulting experts, topics covering sauce wine, wine, fragrance, high-end light bottles, packaging design supply chain, etc., aiming to analyze the current situation and find a response plan through in-depth dialogue in the industry.
On April 20, 14:00-16:00, the first live broadcast of the "Global Wine G50 Summit Online Forum" will meet with the audience. At that time, the world's top wine brands from France, the United States, Spain, Chile, Italy and other countries will share with you the excellent growth path of the world's top brands in the live broadcast room, and start from the brand to find the certainty of the cycle.
In recent years, although the wine market has been sluggish, importers and Chinese wineries that adhere to branding operations have gained good opportunities for development, indicating the future branding and centralization trend of China's wine market.
In the long run, China's wine market has great potential, and the consumption upgrade and cultural upgrading brought about by economic development will further promote the popularization of wine consumption culture, and the market size of China's wine industry will also grow steadily with the support of the government. The general trend of Chinese wine pursuit of excellence and high-quality development has not changed, and the development of branding and centralization is still the only way. The boutique wines of the future and the wines of the heavy quality and tree brand are the magic weapons of the market.
For imported wine brands, the opportunities in the Chinese wine market do not stop there. In the past two years, under the influence of multiple factors, China's wine import pattern is undergoing tremendous changes, although the import volume is still declining, but from the point of view of the source, France, Chile, Italy, Spain four juxtaposition, in addition to Australia, the rest of the main import sources of the data is generally upward, which also let us see the dawn of the industry bottoming out.
The old balance has been broken, a new competitive pattern is being established, and major import brands have also seen this window opportunity and are making efforts in the Chinese market to carry out a more accurate layout.
Although it is an online live broadcast, the specifications of this forum are not lost offline. The event was sponsored by Wine Industry Media and China Wine Exhibition, and co-sponsored by MicroBrewery; and was strongly supported by the Wine Importers and Exporters Branch of the China Chamber of Commerce for Import and Export of Food and Livestock; in addition, there were Ivy Wine Market Research Institute, Hejun Consulting, and Shenzhen Zhide Wine Marketing Planning Agency as co-organizers.
"Global Wine G50 Summit Online Forum" based on the guidance of the brand, bringing together the world's top brands, the world-renowned Lafite Group, with the reputation of "the world's largest wine group" reputation of Jialu Winery, just won the "2022 Global Top 50 Wine Brands" laurel Dorothy, European wine giant Castella, Chile's top winery Irasu Winery, carrying Italy's ancient traditions and historical and cultural heritage, Will gather in the wine industry live broadcast room, Bring the audience a rich ideological feast and release the dazzling brand light.
The specific guest list is as follows:
Wang Xuwei, deputy secretary-general of the China Chamber of Commerce for Import and Export of Food, Soil and Livestock, and secretary general of the Liquor Importers and Exporters Branch
Song Ping, General Manager of Lafite Group China
Nick elkin, Senior Director of China and South Asia at Château Garro
Alberto Fernandez, General Manager, Asia Pacific Middle East and Africa, Dorothy
President of Castella Asia Pacific Biduve
Tang Haiyang, General Manager of Greater China region of Château Irazú, Chile
Alberto Orengia, Export Manager, Asia Pacific, Italy
From August 8th to 10th, the 6th China Wine Exhibition 2022 will be held in Shandong International Convention and Exhibition Center! As a brand exhibition of China's liquor industry, China Wine Exhibition is one of the must-visit exhibitions for liquor distributors every year, and it is also an excellent ideological platform for wine companies, intellectuals, distributors and investors to collide and brainstorm.
Lafite, Fuyi, Jialu, Castella and other world-class brands are the common choice! The quality of the 6th China Wine Exhibition in 2022 was upgraded again, the exhibition area exceeded 150,000 square meters for the first time, bringing together 1520+ famous enterprises, 150,000 visitors to visit the selection, and the booth was hot and booked! Hall 3 and Hall 4 have been sold out, the overall booth has been sold 61%, gold booth is scarce, grab the reservation telephone: 189 7167 6107 Manager Huang.
Together with the international head brand, amplify the brand's voice!
Identify the QR code and exhibit now: