In the early morning of April 19, Beijing time, the 2022 Boston Marathon was successfully concluded. This is also the traditional day of the Boston Marathon, which returns to April after two years.
In the men's division, Kenya's 34-year-old veteran Evans Chebet won the title in 2 hours, 06 minutes and 51 minutes, which was also his first time to win the world marathon Grand Slam.
In the women's competition, Kenya's Peres Jepchirchir won the championship in 2 hours, 21 minutes and 01 minutes.
As the world's oldest marathon, it has entered its 126th edition this year. The 2022 Boston Marathon starts at the plaza in the New England town of Hopkinton, passes through seven towns, including Ashland and Framingham, and ends at Copley Square in downtown Boston and ends at Boylston Street.
The race route is more special, the track is almost all straight, but the slope is large, especially in the middle and late stages, the physical fitness of the players is greater, and how to reasonably distribute physical strength has become a major test for the players.
In the men's race, Kenya's Evans Chebet picked up the pace and eventually won the men's gold medal in 2 hours 06 minutes 51 minutes, which was his first time on the podium of the World Marathon Grand Slam since he finished third in the 2016 Berlin Marathon, and it also meant that Kenyan runners successfully won the Poma men's championship for three consecutive years.
In the women's category, Tokyo Olympic women's marathon champion Jepcheche took the lead in crossing the line, winning the championship in 2 hours, 21 minutes and 01 seconds, the third best time in Poma history. Jepcheche also became the first runner to win the Olympics, the New York Marathon and the Boston Marathon.
SPORTFIVE/LAGARDEL SPORTS IS THE EXCLUSIVE DISTRIBUTOR FOR THE BOSTON MARATHON'S GLOBAL MEDIA RIGHTS DISTRIBUTION AND INTERNATIONAL BROADCAST SIGNAL PRODUCTION AND TRANSMISSION. This year, SPORTFIVE helped the Boston Marathon media to spread TV and network channels covering hundreds of countries and regions such as the Americas, Europe, Asia, Africa, etc., including NBC, CBS BOSTON, TSN, ESPN Brazil, ESPN LATAM, Eurosport 2 and other internationally renowned platforms to show the grand event.
In the Chinese market, the SPORTFIVE China team helped the 126th Boston Marathon reach a media copyright cooperation with SMG Five Star Sports, which became the broadcaster of the 126th Boston Marathon in China.
SPORTFIVE has long been a leader in the international sports broadcast and copyright markets and has been the event signaling and media rights agency for the Boston Marathon for more than 20 years.
In 2021, SPORTFIVE helped the 125th Boston Marathon to broadcast live to more than 200 countries and regions around the world, breaking the record for global broadcast coverage in the marathon field. In the 2021 Boston Marathon, the company used the world's most advanced mobile transmission equipment and a production team with senior international competition experience to conduct the highest standard of international live broadcast of the Boston Marathon, covering a record number of TELEVISION and network channels in more than 200 countries and regions in the Americas, Europe, Asia, Africa and Oceania, including NBC, ESPN, Eurosport, Eurosport India, SKY New Zealand and other internationally renowned platforms presented the grand event in an all-round way.
In 2020, SPORTFIVE, together with WBZ-TV and the Boston Athletics Association, co-produced a Boston Marathon Live, in which SPORTFIVE, as the exclusive live executive and production coordinator, helped the Boston Athletics Association design the program, focusing on the history and culture of the event, combined with the elements of the virtual online experience, and broadcast globally.
SPORTFIVE not only has strong resources in terms of global media copyright, in the 125th Boston Marathon last year, SPORTFIVE China helped OPPO to successfully become the official smartphone partner of the Boston Marathon, through the use of the Group's global resources, help OPPO's brand identity implant in the live broadcast of the 2021 Boma Event, contribute additional exposure value to OPPO in the 2021 Boma Race, and help OPPO's international influence to further enhance. Accelerate the process of global brand building.
In 2022, SPORTFIVE China helped OnePlus become the official sponsor of the 126th Boston Marathon for the first time. OnePlus phones create top-notch mobile experiences for users through impressive fast charging support, stylish display design and exclusive custom mobile imaging system, capturing every beautiful moment on the track of the Boston Marathon!