Since its inception, Hong Kong ViuTV has made great progress by relying on porcelain edge marketing, and now it is the second largest local TV station with unlimited future, and Lu Tinghui, as the general manager, has played a crucial role in the process. However, he now seems to have been unloaded and killed by the donkey.
On the evening of the 18th, the Hong Kong media suddenly broke out a shocking bomb: Lu Tinghui, general manager of ViuTV, has stepped down and has been taken over by veteran advertising practitioner Zhong Guangde! It is reported that the personnel change did not leave a buffer time for the new and old senior executives, but took effect immediately. The following figure shows Zhong Guangde on the right:
According to ViuTV, Zhong Guangde has worked in the advertising industry for more than 20 years, has deep industry contacts and customer relationships, and with him as general manager, he will surely help the company to open up the market and develop into the most competitive film and television platform in the market.
As for Lu Tinghui, he will be transferred to Makervilles, a subsidiary of ViuTV, as CEO, and his main task is to develop the boy band MIRAR and the girl group COLLAR, and develop more business for them, such as increasing their visibility, providing more opportunities and so on.
Overnight, from the helmsman of the TV station to the helmsman of the branch of the TV station, from the main focus on the overall work to the part of the business, Lu Tinghui's position seems to be declining rapidly. You know, he was interviewed a few months ago to talk about the future planning of ViuTV, and he didn't have the slightest intention of retreating.
Some people may say that the branch is responsible for the development of MIRARROR and COLLAR, which belongs to the core business of ViuTV, and this appointment does not mean that Lu Tinghui has been beaten into the cold palace. However, MIRROR and COLLAR have eaten the Hong Kong market as much as they can eat, and now that the brothers and sisters have a trend of internal volume, it is unlikely that they will be able to make a leap in the future (at most a few local films), where should Lu Tinghui go to develop business and strive for resources? PS: It is not possible for foreign markets to accept MIRARROR and COLLAR
In my opinion, if Lu Tinghui is like Le Yiling, TVB and Shaw are picked at both ends, and are responsible for branch operations under the premise of retaining the position of general manager of ViuTV, it will certainly not lose momentum, and now this situation can only indicate that his career has declined.