From 2020 onwards, the generation born in "1960-1975" began to gradually enter the age of 60, and the group that controlled most of the wealth and resources of Chinese society since the reform and opening up has collectively entered the aging, which is bound to promote China's pension industry to a golden age of turbulence and strife. In the next 20 years, it will be the golden 20 years of China's pension industry - taking the 19th National Congress report "Accelerating the Development of the Aging Cause and Industry" as an opportunity, the top-level design and policy framework of China's pension industry have begun to take shape.
The health industry has become a global hotspot and will become the global "fifth wave of wealth" after the IT industry. The "Healthy China 2030" Planning Outline issued by the State Council pointed out that it is necessary to actively promote the integration of health and pension, tourism, Internet, fitness and leisure, and food, and give birth to new industries, new formats and new models of health.
Wellness towns have risen to a national strategy. The prime minister's setting of the tone that "the health industry will develop into an important pillar industry of the national economy" can be said to have injected a shot of strengthening agent into the medical and health industry, and the country's determination to vigorously develop the medical and health industry is encouraging.
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The "Healthy China 2030 Plan" directly gives the scale of the health industry by 2030 - it will reach 16 trillion yuan. How will the 16 trillion market be achieved? How can we mobilize resources from all sides to join the cake of the medical and health industry? One of the most important points is the reform of the tube service in the field of medical and health care.
Yesterday the doctor was still registered as a unit, and overnight it became a regional registration; yesterday the doctor opened a clinic and it was difficult to go to the sky, and the individual clinic setting was no longer limited by planning overnight...
In this regard, from the series of powerful reform measures to liberate the productivity of the medical and health field intensively introduced by the state in recent years, it can be seen that in terms of decentralization services, the reform will continue and deepen, and it can be expected that the reform measures with increasing scale will be introduced one after another.
1. Industry and Function
1. Resource advantages
Areas suitable for the creation and development of healthy towns should generally have good ecological environment and climatic conditions, which is an important basic condition for achieving a healthy life. In this basic condition, according to different local resources and combined with the characteristics of market demand, it is possible to develop a healthy town that integrates different industrial systems. Such as religious culture, longevity culture, hot spring resources, pharmaceutical industry resources and so on.
Relying on the good climate and ecological environment of the project site, we can build ecological experience, vacation health, hot spring spa health, forest health, alpine summer health, island cold health, lake health, mineral health, pastoral health and other health care formats, and create leisure farms, health resorts, health valleys, hot spring resorts, ecological hotels/homestays and other products, forming an ecological health and health town industrial system.
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2. Industrial characteristics
The industry of the wellness town should be mainly based on health, such as the pension industry, leisure agriculture industry, vacation and leisure, health food industry, sports industry, etc.
3. Clear function
Wellness Town is different from ordinary towns, it is more functional. Taking the sports industry as an example, relying on the terrain and resources such as mountains, canyons and water bodies, we will develop outdoor health and wellness products such as mountain sports, water sports, outdoor development, outdoor camping, outdoor sports, orienteering, health sports, extreme sports, traditional sports, hiking, and adventure, and promote the in-depth integration and development of sports, tourism, vacation, fitness, events and other formats.
2. Construction standards
The average annual PM2.5 value of Kangyang Town is less than or equal to 50. The standard concentration of negative oxygen ions in this area is greater than or equal to 5000 per cubic centimeter (according to the World Health Organization, the standard concentration of negative oxygen ions in fresh air is not less than 1000-1500 per cubic centimeter). The village is beautiful, clean and tidy. There are high-speed railways, airports and high-speed speeds within 100 kilometers nearby, and the transportation is convenient. The area of activity is more than 3 square kilometers. There is an environmental basis for the development of the medical industry.
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3. Development and operation
1. Adapt to local conditions
First of all, according to their own characteristics, determine the type of town development. If there are no featured resources, relevant features and functions can be implanted. For towns without obvious characteristic resources, it is necessary to enter the development of health towns and carry out characteristic implantation through the porting function of tourism. This type is generally only suitable for longevity culture type, ecological health care type, medical and nursing care combination type or pension town type development. The ecological health care type requires the town to have a good environmental foundation, and in the later stage, it is necessary to improve and maintain the ecological environment of the town, while cultivating and guiding the health care industry to settle in, develop the health care industry, and carry out the development of ecological health care type.
2. Diversified development
Secondly, in the planning, we should strengthen the theme of health and carry out diversified development. Health care towns must strengthen the theme of health care and pension and carry out diversified development. With health industries such as health care and leisure pension vacation as the core, we carry out multi-functional development of leisure agriculture, medical services, leisure and entertainment, and health vacation.
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3. Integrated operation
Finally, in terms of operation and management, it is necessary to base on the characteristics of the town itself, take market-oriented development as the leading role, determine the development main body, development mode, investment promotion and operation mode of the project, form a systematic operation and management process, promote the efficient development of the health industry chain, and achieve the economic benefits of the town.