Recently, the so-called 11 years of domestic brand Dorado Shang for selling 377 masks by consumers sued, a few days ago, this network again received informed sources revealed that Kuaishou account: DoraDor Shang founder - Li Haizhen Kuaishou account: dl309950205 Kuaishou account: Dorado Shang Mumu: Kuaishou number: dl678996 in the live broadcast room through Shandong Dorador Shang E-commerce Co., Ltd. as the main body of the Kuaishou store to sell a dorado Shang anti-aging double treasure essence, which through the live broadcast room billboard, as well as Kuaishou short video claim , 10% bosein is added to this product. After receiving the product, the consumer found that this Dorado Shang Anti-Aging Double Treasure Serum, which was filed by Guangzhou Tiansheng Lidi Biotechnology Co., Ltd. and actually produced by Guangzhou Ruifen Cosmetics Co., Ltd., showed at the end of the product that the 10% bosein added was actually a 10% bosein solution. A few days ago, consumers have sued Shandong Dorado Shang E-commerce Co., Ltd. and anchor Li Haizhen to the people's court.
According to the information provided by consumers, Kuaishou account: Dorado Shang founder - Li Haizhen Kuaishou account: dl309950205 Kuaishou account: Dorado Shang Mu Mu: Kuaishou number: dl678996 In the release of a number of short videos, product pages, live broadcasts to introduce "Dorado Shang Bose in anti-aging double treasure serum" sales are hot, the real addition of 10% bosein, can promote the synthesis of collagen and hyaluronic acid, can be high-end anti-aging (for deep wrinkles, deep Sichuan character pattern, deep head wrinkles, Depth crow's feet, etc. are effective), and have a price advantage compared with similar products of international big names.
The front of the product packaging and the bottle body are significantly marked with 10% bosein, but according to the product's full ingredient labeling, bosein (that is, hydroxypropyl tetrahydropyrantriol) ranks fifth, obviously there is no 10% content, and the promotional content violates the definition of cosmetics, and does not have the effect of promoting collagen synthesis, and the products and publicity involved in the case are obviously false propaganda.
A typical case of Operation Iron Fist, after being punished, it is again violated
On January 30, 2022, the Market Supervision Department of Jinan High-tech Zone, Shandong Province, imposed an administrative penalty of 50,000 yuan on Shandong Dorador Shang Biotechnology Co., Ltd. for making false or misleading commercial publicity such as the function and user evaluation of its products.
On September 30, 2021, the Market Supervision Department of Jinan High-tech Zone conducted an on-site inspection of the business premises of Shandong Dorador Shang Biotechnology Co., Ltd. according to relevant clues. After investigation, on September 5, 2021, when the parties conducted live broadcast publicity on the "Sanbao freeze-dried powder" product sold by the party in a live broadcast room of a platform, they declared through the display board that the product "contains levo-VC, ekdoine, coenzyme Q10 and other ingredients, and the above ingredients have the effect of delaying skin aging". At the 40th second of the video, the praise rate of 110,000 singles was 100%, and at the 01 minute and 02 seconds of the video, the praise rate of all the products promoting "Three Treasures" was 100%. The display board used by the anchor and the promotional language used during the live broadcast shall be provided by the parties concerned. The parties were unable to provide proof that the "Sanbao freeze-dried powder" product had the same efficacy as the main ingredients such as levo-VC, ekdoine, and coenzyme Q10. According to the platform data, there is a "Sanbao Multi-effect Eye Cream" product evaluation as "99%" and does not reach the praise rate of 100%. The parties' conduct violated the provisions of the first paragraph of article 8 of the Anti-Unfair Competition Law of the People's Republic of China, and the Market Supervision Department of Jinan High-tech Zone imposed administrative penalties on the parties in accordance with law.
After the January 2022 penalty, Dorado has not yet relented in the slightest, still carrying out false publicity and defrauding consumers.
The picture data comes from the Qichacha APP
According to the data of the enterprise cha APP, Shandong Dorador Shang Biotechnology Co., Ltd. was established in 2009, with legal person Li Haizhen holding 70% of the shares and Li Changbo holding 30% of the shares.
Source of the article: Catcher, thank you!