The band tried to do something new.
Last April, the artwork "Within", the soul of Sigur Rós, Jónsi, was sold at SuperRare in the form of digital tokens (NFTs), with fans commenting below on "What is NFT?"
That same year, string post-shake Aesthesys also launched its own NFT creation: a digital tape (literally).
The ghost of the last two days can be regarded as the first band in China to dabble in digital collections. The two waves that have already been sold out are sold out in 5 minutes, which is very surprising.
So, what is NFT?
NFT, whose full name is Non-Fungible Token (non-homogeneous token), is a digital collection. This is a specific work, artwork or commodity that has been digitized using blockchain technology to be uniquely identified, including but not limited to digital paintings, pictures, music, videos, 3D models and other forms.
Many people will understand it as a QQ show with uniqueness and value.
I believe that everyone has heard of NFTs, after all, stars such as Curry and Jay Chou are surfing on the tip of the NFT, and NFTs have been speculated for a sky-high price repeatedly.
In the NFT works of the ghost no, the audio digital collection sells for ¥38.80 / piece, and the single volume is limited to 200 copies; the cover poster digital collection is ¥9.90 / piece, and the single limited edition of 200 copies is not expensive, in a sense, it stimulates people's curiosity, which may be one of the reasons why the work is sold out so quickly.
Moreover, the commonly used fragment gameplay also gives players more motivation, after all, players who have collected a set of digital collections (3 audio songs and 5 cover posters) can redeem 1 ticket for the Ghost No 2022 National Tour for free, and the total price of the above is more than 160 yuan.
Of course, we don't know whether the majority of people who buy are music fans or THOSE who sell players, which takes time to test. Opensea、ODin、iBOX... There are many NFT trading platforms, but not all of them are people who love art and music.
In any case, maybe it's also a possibility around the band.
But also remember that the songs should be good.
Best wishes.