With the era of intelligent and electrified automobiles approaching, China's independent brands have also ushered in new opportunities. In recent years, self-owned brand models have made great progress in both design and product strength. What is more commendable is that this year we will usher in a large outbreak of domestic hybridization, and mainstream independent brands have ushered in hybrid technology breakthroughs. And just recently, the 2022 domestic hybrid war has ushered in a strong player.
On April 13, Dongfeng Fengshen Haoji officially completed its debut online, and plans to open the booking in late May 2022 and will be officially listed in the third quarter. Dongfeng Fengshen Haoji is the first SUV of Dongfeng Group's DSMA advanced modular architecture platform, and the first SUV of Dongfeng Mach Dual Engine.
Fengshen Hao is positioned as a compact SUV, but in fact, the 1910mm width and 2825mm wheelbase have reached the standard of medium-sized SUVs, which is in the leading level of the same class. From the perspective of shape design, Fengshen Haoji has basically departed from the traditional family design style, and the front face straight waterfall front grille is composed of 26 columns.
The lighting part adopts the popular split design, above which is a daytime running light composed of an integrated through light strip, and the double ripple shape is quite distinctive, and it is reported that it also has 4 kinds of light animation modes. On the whole, you can still feel the mood of the wind that the designer hopes to present.
The side is also the usual design of high-end luxury cars, and the smooth profile shows elegant body lines. The 106mm shoulder width design creates an atmospheric wide-body vision. In terms of the rear of the car, a stylish through-type taillight is adopted, and the double corrugated design that echoes the headlights is also integrated into the taillights, which not only improves the recognition, but also has a different mood.
Fengshen Haoji's design in the interior also reflects the uniqueness of being a high-end platform model. The entire center console gives people a rolling feeling, the design is inspired by the wind blowing through the dunes, the sense of layering is quite strong, and the door stitching also depicts the curve of the breeze, with the blue and white interior color, and the large area of NAPPA texture soft coating, which accounts for nearly 54%, creating a fresh and natural feeling as a whole.
Haoji is equipped with a rare electric leg rest in the co-pilot, and even the rear seat backrest has 10 levels of adjustment, equipped with a comfortable aviation headrest, not to lose the first class class enjoyment. And the rear seat back also supports flat reclining, which is comfortable and practical in multiple scenes.
As for the intelligent innovative configuration, the gamepad concept steering wheel has a number, the shape design is unique, and it also has a special feedback logic; the 540-degree panoramic image has the perspective chassis function; Haoji also brings the function of the AR projection intelligent tailgate to further optimize the convenience of the induction tailgate in the form of projection; in addition, the new car is also equipped with the dongfeng Fengshen new generation WindLink car machine system, and also brings the AI image car assistant - "Hao Sister".
In terms of power performance, it can be said that the biggest highlight of the new car, will provide hybrid version and pure fuel version two options.
Among them, the hybrid version is equipped with the Mach dual-engine MHD hybrid system that takes into account fuel saving and high performance, which not only achieves more than 90% of the system efficiency in 90% of the working conditions, but also maximizes the conversion of kinetic energy, and the comprehensive power of the system reaches 180kW, and the comprehensive torque of the system reaches 540N·m. The power version also offers an "i-drive fun mode" that enables 8 power custom adjustment modes, with two steering wheel steering forces adjustable, enriching the personalized experience.
The fuel version is equipped with a Mach-powered 1.5T engine, with a maximum power of up to 150kW, close to 200 horsepower, a maximum torque of 305N·m, and the performance parameters are comparable to many 2.0T engines.
Brother Reed Quick Review:
In the first quarter of this year, Dongfeng Fengshen sold 45,889 vehicles, an increase of 165% year-on-year, surpassing sales in the first half of last year and setting a record quarterly sales volume. The increasingly clear brand positioning is the key to Dongfeng Fengshen's sales growth, and more importantly, the rapid development of its self-research strength has given Dongfeng Fengshen more sufficient confidence to impact higher goals. Just like the first model of the DSMA advanced modular architecture platform released this time, Haoji, the design inspiration of the wind language, the space for zero pressure comfort, the futuristic intelligent cockpit, and the Mach dual engine power all represent the highest technical level of the brand.
With bydie Tang DM-i, Geely Xingyue L Thor Hi · X, Chery Tiggo 8 PLUS Kunpeng e+ and other hybrid products of the same level have all landed on the market, and it is still difficult to wait until the third quarter to be listed, and it is still difficult to impact the hybrid market. However, with the DSMA advanced modular architecture platform and the blessing of Mach dual engine power, the strength of Fengshen Haoji is still very worth looking forward to. (Text ZW)