On September 19th, Huafa Co., Ltd. brand renewal conference was grandly opened at Zhuhai International Convention Center. Partners from all over the country, mainstream media, Huafa family, etc. participated in the brand event.
The press conference launched the new brand slogan of Huafa Co., Ltd. - "Quality China, Ingenuity to Build a Home, Huafa 40th Anniversary", focusing on "New Image and New Vision", "New Products and New Services" and "New Interaction and New Cooperation", in the form of Ted Talk, a panoramic display of its practice and exploration of a better life around products and services.
New image and new vision: "quality" and "ingenuity" commitment
Chen Yin, vice chairman of the board of directors and president of Huafa Co., Ltd., combined with Huafa Co., Ltd.'s 40-year journey, elaborated on the significance of the new brand slogan from a high vantage point.
Chen Yin, vice chairman of the board of directors and president of Huafa Co., Ltd., talked about the new image and new vision of Huafa Co., Ltd
Chen Yin said that Huafa co., Ltd. started in 1980, after 40 years of development, its footprints have spread throughout more than 40 cities across the country, creating more than 170 beautiful homes, and providing quality habitat and ingenious services for more than 600,000 owners' families; At the same time, the layout of diversified fields has gradually formed a "one core and two wings" pattern with residential as the main industry and the synchronous development of commercial real estate and upstream and downstream industrial chains.
Coinciding with the 40th anniversary of Huafa Group, a new historical starting point and a new development vision have brought the best opportunity to examine the brand and renew the brand. Therefore, we have launched a new brand slogan: Quality China Ingenuity Build Home Huafa 40th Anniversary.
Chen Yin explained the rich connotation of the new slogan from the five elements of "quality", "China", "ingenuity", "home building" and "Huafa 40th anniversary". Among them, "quality" is Huafa shares for decades as a day to adhere to; "China" metaphor Huafa shares' goal: based in Zhuhai, layout the whole country, open up overseas; "Ingenuity" reflects the meticulous craftsmanship of every detail of products and services; "Building a home" highlights Huafa's unremitting pursuit of not only building houses, but also creating exquisite and stylish life; "Huafa Forty Years" means that Huafa Shares will keep up with the pace of the development of the Group and move towards a new future in inheriting the past and opening up the future.
The launch of the new brand slogan is not only a summary of Huafa's 40 years of hard work on quality and ingenuity, but also a commitment to the future, as Chen Yin said: "Looking to the future, we will, as always, adhere to ingenuity, refine quality products, create quality services, and care for every 'home'."
New products and services: "quality" and "ingenuity" tasting
Products and services are at the heart of the brand. Wang Yu, Chief Product Officer of Huafa Co., Ltd. and Chairman of The Design Company, shared the new Huafa product system for the participants: You+ Product System 4.0.
Excellent + product system 4.0, that is, the new Huafa 6+1 product system and value-added empowerment of the four dimensions. Among them, "6+1" product system, "6" refers to "excellent + planning", "excellent + architecture", "excellent + apartment type", "excellent + landscape", "excellent + decoration", "excellent + supporting", "1" is "excellent + service"; The four dimensions of value-added empowerment are green health, intelligent technology, humanistic feelings, and ingenuity.
Wang Yu, chief product officer of Huafa Co., Ltd. and chairman of the design company, shared the new U+ product system 4.0
Focusing on the four dimensions, Wang Yu started from the details of life and deeply explained how Huafa shares can empower the value-added of quality habitat.
Wuhan Huafa Zhongcheng Hui is close to the Huanan Seafood Market, and only one person was infected with new crown pneumonia during the epidemic, which is the most vivid portrayal of Huafa's emphasis on "green health". Ventilation and lighting, fresh air system, intelligent air conditioning, noise control, green material selection and other technical systematic applications, giving the owner a good green health.
The perfect living experience requires intelligent and convenient operation. High-tech facilities such as face recognition, smart garages, and smart logistics broaden the boundaries of services; The "zero touch home", "shared community" and "all age-old barrier-free" smart home product systems allow technology to help life and give life more possibilities.
Humanistic feelings are also the origin of Huafa's thinking about products and services. Qin'ao New Town, a new urban area based on the design principles of new urbanism, integrates cultural exhibitions, cultural and entertainment facilities, commercial blocks, top hotels, and community sports systems, so that people can achieve seamless docking of cultural feelings and life.
The drainage of the same floor of the bathroom adopts secondary drainage technology, the aluminum window sub-frame adopts convex section, the landscape greening uses therapeutic plants, the community sets up triple noise reduction technology, and the metal railing adopts a hot-dip galvanizing process with a thickness of 80 microns... Huafa shares' pursuit of "ingenious seiko" has become almost paranoid.
The house is just the beginning, what determines the quality of life is the service after check-in. Huafa Property continuously upgrades the technical content of services on the basis of traditional advantageous services, makes full use of the Internet and intelligent technology to provide customers with better services, and becomes the most important "+1" in Huafa's "6+1" excellent + product system.
When Huafa is talking about products and services, what exactly is it talking about?" It's our faith. Wang Yu said.
New interaction and new cooperation: the support of "quality" and "ingenuity"
Different from the usual conference, this brand renewal conference is launched in an "offline + online" way, in addition to the on-site guests, people can also follow the lens of Huafa good anchor online and see the brand renewal journey, which is a useful attempt by Huafa shares in new interaction.
"Only by connecting with consumers and engaging them in our products can we truly understand the intrinsic needs of consumers and create products that are more suitable for consumers." Liang Xiaodong, assistant to the president of Huafa Co., Ltd. and executive director of the marketing company, emphasized in his speech.
Liang Xiaodong, assistant to the president of Huafa Co., Ltd. and executive director of the marketing company, talked about the new interaction and new cooperation
Therefore, Huafa co., Ltd. launched and strengthened the "3+1" new media matrix to establish a bridge of interaction and communication with consumers.
The so-called "3", that is, "Huafa You life" WeChat public account, "Huafa Real Estate" WeChat public account and Huafa You life APP. Among them, the "Huafa You life" WeChat public account is an authoritative voice platform, the "Huafa Real Estate Pass" public account is a national marketing platform, and the Huafa You Life APP is the platform for the owner's life service; "1" is the "Huafa Shangdu" WeChat public account, which is a platform for Huafa Commercial to support membership services and operations.
Inside the house, is life. The tentacles of Huafa New Cooperation, with "life" as the essence, extend to various fields such as medical care, education, sports, culture, finance and insurance, and create a complete closed loop of life.
For example, Huashi Meiyuan, as a big health food brand under Huafa, selects the world's best varieties and adopts the world's most advanced semi-enclosed intelligent glass greenhouse to cultivate, and it is expected that the owners will enjoy the healthy vegetables and fruits it produces in March next year;
Carbon Cloud Intelligence, invested by Huafa, creates a "digital life" analysis that collects early warning signals about health, disease and aging to help everyone better manage their health. As an Internet hospital, Pomegranate Cloud Doctor has realized mobile medical treatment, and patients can stay at home, buy drugs online, and seek medical treatment online.
Others include Yuechao Bookstore, Huafa Zhongyan Grand Theatre, Hengqin International Tennis Center, Zhuhai WTA Super Classic, Zhuhai Mozart International Youth Music Week, Hengqin Marathon... Are improving the quality of life of consumers. As Liang Xiaodong said: "From food, clothing, housing and transportation to get art and culture, we are committed to building a more comprehensive and richer living system for owners with 'new cooperation'."
After listening to the beautiful story of Huafa Co., Ltd.'s ideal habitat with quality and ingenuity, the whole audience ushered in the highlight of the press conference - "Quality China Ingenuity Builds Home Huafa 40th Anniversary" brand slogan launching ceremony.
Li Guangning, Chairman of the Board of Directors of Huafa Co., Ltd., Chen Yin, Vice Chairman of the Board and President, Guo Lingyong, Vice Chairman of the Board of Directors and Executive Vice President, and representatives of owners and partners
Jointly launched the brand slogan of "Quality China Craftsmanship Builds Home, Huafa 40th Anniversary"
Under the joint witness of the on-site guests and online audiences, Li Guangning, chairman of the board of directors of Huafa Co., Ltd., Chen Yin, vice chairman of the board of directors and president, guo Lingyong, vice chairman of the board of directors and executive vice president, pressed the start button together with the representatives of the owners and partners, and the brand slogan "Quality China Ingenuity Builds Home Huafa 40th Anniversary" was officially unveiled, pushing the press conference to a climax.
It is reported that after the brand renewal conference, on September 25, Huafa shares will launch an online live broadcast with goods activities, and launch the "Huafa Super Live Broadcast Day", "elegant woman model" Chen Shu, "agile and witty" Phoenix Satellite TV pillar Lieutenant Chi Linjia, "new generation actor" Luo Ziqiao will sit in the live broadcast room, setting off a cross-border carnival. At that time, the quadruple surprise gift of "100 sets of special-priced rooms limited time sale, 100 9.9 yuan rush purchase 1% + 9999 yuan house purchase coupons, excellent + life gift package and uninterrupted shaking coin red envelopes" will be sent out uninterruptedly, setting off a new wave of real estate marketing in September.
2020 is the 40th anniversary of Huafa Group, in order to give back to the society and customers for 40 years of support and love, from September to October, Huafa shares from the sale of "10,000 sets of selected listings", enjoy "9 blocks 9 to 9 additional 1% purchase discount", users can enter the "Huafa Real Estate Pass" mini program to receive coupons to buy.
Whatever is in the past is the prologue. Huafa Shares will always uphold the original intention of beauty, take "new image and new vision" as the beacon of progress, empower "home" with "new products and new services" to happiness, embrace changes and trends with "new interaction and new cooperation", and share a better future with the city and the times.
About Huafa Shares
Zhuhai Huafa Industrial Co., Ltd. (hereinafter referred to as Huafa Shares, stock code: 600325) is a listed company of Huafa Group, one of the top 500 enterprises in China and one of the top 50 enterprises in China's real estate industry.
Founded in 1992, Huafa Co., Ltd. was founded in 1980 and obtained the national first-class real estate development qualification in 1994, which is a witness and participant in the great cause of China's reform and opening up. Over the past 40 years, Huafa Co., Ltd. has maintained a leading position in the industry in Zhuhai, made important contributions to the improvement of the city's livable environment, urban function optimization and brand image improvement, and explored a development path of enterprises and cities to grow together, coexist and prosper.
As of the first half of 2020, Huafa's business has expanded to more than 40 major cities across the country, forming a "6+1" regional layout of 6 major regions of Zhuhai, South China, East China, Central China, North China and Shandong, as well as Beijing Company, and successfully opened up markets such as Hong Kong and Macao, china, and realized the gorgeous transformation from Zhuhai Huafa to China Huafa.