Recently, in more than 40 countries at home and abroad, 2935 dealers, 612 suppliers, 504 media, a total of more than 4,000 partners, as well as online and offline users who pay attention to the activity, Changan Automobile fans and friends witnessed together, the 2022 Changan Automobile Global Partner Conference was held in Chongqing, Changan Automobile released the latest corporate development strategy, as well as business operations, focusing on the field of new energy, officially released the digital pure electric brand "Changan Deep Blue". Fulfill the determination and commitment to transform into an intelligent low-carbon mobility technology company.
Strive to create a new digital pure electric brand Changan deep blue
Changan Automobile entered the field of new energy in 2001 and is one of the earliest enterprises in China to enter the field of new energy vehicles, and has experienced three stages of technology research, industrialization promotion and market-oriented operation, and completed the positive development process from prototype vehicles to products. Changan Automobile has a complete forward development capability of new energy "Dasan electric power", and is building a third-generation power system with excellent performance, excellent quality and lean cost. On the basis of these advantageous resources, Changan Automobile released its new digital pure electric brand, named "Changan Deep Blue".
Changan Deep Blue brand will provide four major brand values for new energy users: one is innovative reconstruction, through forward-looking innovative product design and industry-leading platform architecture, reconstructing users' cognition and imagination of future travel; second, the Internet of Everything: building a digital ecology of Skynet Interconnection to achieve unlimited expansion of all digital scenes; third, experiencing at will: providing smart and interesting functional scenes and personalized customized smart services to help users freely broaden the boundaries of experience; fourth, low-carbon life: adhering to the concept of green and low-carbon sustainable development. Provide efficient mobility solutions that promote sustainable coexistence between man and nature.
Speed up global products
With the release of the Deep Blue brand, Changan Automobile will also speed up the pace of product launch. It is reported that by 2025, Changan Automobile will launch more than 30 products. Among them, the mainstream passenger car market will launch 21 new products in the future, including 5 models of Changan Deep Blue brand, and 5 new products will be launched in 2022, C385EV, C673EV, UNI-KPHEV, UNI-V PHEV, Auchan Z6-PHEV, and the first mass-produced hydrogen fuel cell car in China will also be unveiled. The small car market will launch 4 new products in the future, and LUMIN will be launched in 2022 to meet the needs of national boutique transportation. The commercial vehicle market will launch 6 new products in the future, achieve full coverage of the mainstream bus market by 2025, and launch 2 new platform pickup products. In 2022, the first community grid transport vehicle will be launched to meet the needs of express quality transportation.
The core technology is constantly upgraded
In order to further consolidate the core technical capabilities of new energy vehicles, Changan Automobile has also released a number of technical goals. Including creating a new generation of deep integrated electric drive, breakthrough in power semiconductor development and application technology, continuous strengthening of energy consumption integration design capabilities, breakthrough in battery chassis integration integration technology, accelerating (semi-) solid-state battery research and development and industrialization, accelerating the pace of hydrogen fuel technology research and industrialization. In addition, the core technology planning of Changan's intelligent "Beidou Tianshu" plan will also be further released at the Changan Automobile Science and Technology Conference in August.
Digital transformation
Facing the change, unswervingly building a new model of smart marketing, taking the customer as the starting point, and building a unified marketing digital middle platform is the direction of Changan Automobile's digital marketing transformation. Digital transformation will help Changan Automobile build an asset-light, multi-format, widely reachable, and shared channel ecology, and realize lean marketing information flow, agility of logistics, and lightweight capital flow through online platform operation and offline digital operation. Not only that, Changan Automobile will also make great efforts to transform in intelligent manufacturing, and build an intelligent manufacturing system from three main lines: agile delivery, supply chain collaborative manufacturing, and intelligent factory operation.
The overall target growth for FY2022
In 2022, Changan Automobile will target production and sales of 2.45 million vehicles, an increase of 6.5% year-on-year, of which the production and sales of independent brands are 1.857 million units, an increase of 5.9% year-on-year and a market share of 11%. By 2025, Changan's total sales will reach 4 million vehicles, of which 3 million will be sold in the autonomous sector, and the sales of new energy will reach 1.05 million, accounting for 35%, achieving the goal of first-class in China; in 2030, the sales volume of Changan Automobile will reach 5.5 million, of which 4.5 million will be in the autonomous sector, and the sales of new energy will reach 2.7 million, accounting for 60%, reaching the international leading level.
At the same time, in terms of the dual carbon target, Changan Automobile has also given a commitment to achieve carbon peaking in 2027 and carbon neutrality in 2045. From the design, manufacturing, supply chain, renewable energy and material packaging and other industry-wide links, we will reduce carbon emissions in all aspects, and work together to reduce carbon emissions by 30% in changan supply chain by 2030 compared with 2020.
2022 is the 160th anniversary of the establishment of Changan Automobile, Changan Automobile will continue to carry forward the Changan spirit of self-improvement, hard work, reform and innovation, and hard work and dedication spanning three centuries, with the theme of "Century Changan Leading the Future", firmly adhere to the third entrepreneurship - innovation and entrepreneurship plan, accelerate the transformation to an intelligent low-carbon travel technology company, and move towards a world-class brand at full speed.