The gastronomic event "Michelin Guide Beijing 2022" was unveiled online on January 24, and this year is also the third year that the Michelin Guide has entered Beijing, attracting the attention of many domestic and foreign gourmets. Among them, the Swiss haute horlogerie brand BLANCPAIN also witnessed the birth of the "Young Chef Award" together with the "Michelin Guide Beijing 2022" as the official partner of the MICHELIN Guide.
Since 2020, Blancpain has allied itself with the Michelin Guide as the only official partner of the Michelin Guide in the luxury sector. Blancpain and the Michelin Guide each year host more than 20 offline events themed around the theme of haute cuisine in Paris, Tokyo, Shanghai and New York, and work together to find outstanding culinary talents and provide them with sponsorship support for the "Young Chef Award". The 2022 Beijing Michelin Guide Young Chef Award was won by Mr. Liu Hesen from Linglong Restaurant, a young chef after the 90s who interpreted innovative and unique new Chinese cuisine with his control of cooking timing to the second and the strict pursuit of high-quality delicious food.
Mr. Liu Hesen, the manager of Linglong Restaurant
Blancpain continues to demonstrate its support for the haute cuisine scene, in addition to partnering with and sponsoring the Michelin Guide, serving as an official timing partner for several prestigious culinary competitions, and regularly introducing excellent restaurants from around the world in its magazine Lettres du Brassus, demonstrating the brand's emphasis on the art of living. Many Michelin-starred chefs have forged a deep friendship with Blancpain, and Blancpain's culinary friends have accumulated more than 100 Michelin stars.
A wall watch from the world's top celebrity chefs, Mr. Joël Robuchon and Blancpain
In fact, Blancpain and the haute cuisine industry have always had a close connection, and the Blancpain top watch is also the wrist treasure of the world's Michelin chefs. Since 1986, when Blancpain presented the first engraved watch to celebrity chef Frédy Girardet, it has opened up an indissoluble relationship with the world of haute cuisine. Three years later, when Frédy Girardet, Paul Bocuse and Joël Robuchon were elected "Chef of the Century", Blancpain once again presented each of them with an engraved watch to pay tribute and open the curtain on the friendship between Blancpain and Michelin.
The superb craftsmanship of Michelin chefs in making food always makes people experience indescribable happiness and ingenuity in their taste buds. And Blancpain, as the "royal watch" of the world's Michelin celebrity chefs, is the secret behind the birth of the perfect taste. As we all know, when making exquisite dishes, the grasp of time often plays an extremely important role. Michelin chef Li Wei said in the January 2022 issue of Tatler Shangliu: "Precise time, ensure stable production", the dishes produced from Li Wei's hands have been accurately calculated, he not only has to consider the production time, the delivery time and interval time are also the time management he needs to do in the kitchen.
Michelin Chef Li Wei
In addition, Haute Horlogerie and Haute cuisine follow similar strict rules, and the quality of a Blancpain timepiece and a delicacy depends on precise craftsmanship and a clever blend of tradition, creativity and sincerity. Just like the precision inlay process of fine watchmaking, this is the inseparable ingenuity of food culture and watchmaking art. Wu Rong, the manager of the Bund, once said: "The line of gastronomy is the inheritance of skills, not only to keep the roots of tradition, but also to boldly change." ”
Encountered Wu Rong, the head of the Bund
Just like the fine watchmaking brand Blancpain, adhering to the traditional watchmaking process of the past three centuries, and with the value of "innovation is tradition", it integrates the traditional essence of watchmaking with forward-looking creativity, comprehensively enhances the function of watches, breaks through its own limits, and creates a timeless classic and fascinating watch masterpiece.
For Blancpain, haute cuisine is the embodiment of the art of living. For more than 30 years, Blancpain has been the best advocate of haute cuisine, and the brand will continue to celebrate the art of living and pursue outstanding elites.