After the domestic boutique mobile games, Southeast Asia has become one of the main output markets for Korean P2E games. Among the products that have achieved good results in Southeast Asia, the "Legend of Wonderland" series can be said to be "let the wind and rain blow, I stand still".
In last year's Google Play Game of the Year, "Wonderland Legend: The Birth of a New Generation" (hereinafter referred to as ROX), licensed by Gravity, developed by Junmeng Games, and released by Chaoxi Lightyear, defeated products such as "League of Legends Mobile Game" and "Pokémon Collection", and won the best tablet game in Thailand and Indonesia, as well as the best game in Singapore, the Philippines, Malaysia, Thailand, Indonesia and other regions.
Recently, released by Gravity Game link (hereinafter referred to as GGL), the first placed MMORPG game with P2E gameplay in the "Ragnarok Labyrinth" series (hereinafter referred to as ROL) was also officially launched in Southeast Asia and other countries.
As early as before the launch, the game's official website shows that since its launch on March 17 this year, the number of pre-registered accounts in the game has exceeded 1 million in 22 days, and the number of pre-booked players of the P2E version of "ROL" has reached 1.08 million before the launch, and the pre-appointment reward has been fully unlocked.
According to the data of Data.ai, in the case of the game preload in advance, on the first day of launch, the P2E version of "ROL" still entered the top 50 of the Google Play game download rankings in the Philippines, Thailand and Singapore, as well as the top 11 in the App Store game download rankings of Thailand, the Philippines, Indonesia, Singapore and other countries, which shows the high expectations and enthusiasm of Southeast Asian players for the P2E version of "ROL".
Here's the game trailer for the P2E version of ROL:
Let the game salted fish turn over
When it comes to recently successful RO games, most people may think of the ROX that was launched in October 2020 mentioned at the beginning of the article, after according to industry estimates, ROX has quietly completed a series of achievements such as 3 months of returning the cost and an average monthly turnover of nearly 200 million.
In fact, as early as March 2021, GGL hit the iron while it was hot and launched ROL in some countries and regions such as India, South Korea, Taiwan and Hong Kong, but according to Qimai's data, the performance of the game was extremely dismal. In South Korea, although ROL was ranked seventh on the App Store free-to-play list and 39th on the best-seller list shortly after its launch, it slipped out of the free list for the first time 20 days later, and fell out of the top 300 of the best-seller list a month later.
In other markets, the results are not ideal, such as India, where ROL has not even entered the free list of the Indian App Store, and the top score of the best-seller list has stopped at 290. According to Sensor Tower, in March, the regular version of the ROL global market generated revenue of about $50,000.
ROL Normal Edition Demo Video:
Such performance is not unrelated to the lackluster quality of the game. As an RO series game, the nature of ROL's own placement of RPGs determines that it does not have as rich gameplay as ROX, and it belongs to the placement of RPGs, and ROL is difficult to compare with the top students such as "Sword and Expedition" in the same category in terms of in-game art and music.
It can be said that the success and failure of the P2E version of ROL determines the fate of this game.
ROL is not too new in the gameplay, players need to draw cards to obtain characters, and then make combination dispatch, so that characters automatically fight Players can configure different skill sets for the characters, add combinations and equipment to maximize the combat effectiveness of their teams.
Every once in a while in the level, the MVP boss will be refreshed, defeat the MVP boss's more extensive experience, item rewards, in the P2E version, there is also a chance to get ONBUFF points, and each level will have a final big boss, defeat the final big boss to enter a more advanced level, while getting more generous and rare rewards (P2E version can also get ONBUFF points), and so on.
After NFT, can P2E games revitalize the platform
ONBUFF, on the other hand, is actually a Korean blockchain platform with close ties to SNK, and this point is also an important element of ROL's connection with the blockchain.
First of all, a brief introduction to ONBUFF, according to the company's official website, ONBUFF was established in the first quarter of 2020, and reached a "deep cooperation" with SNK at the beginning, which is an "IP business and value-added chain platform" based on SNK's IP, and the current NFT products on the platform are mainly based on SNK's "King of Fighters" and South Korea's ICONIX children's TV cartoon Little Penguin Paululu.
According to CoinMarketCap, since the launch of ONIT (ONBUFF's token) last November, the price per token has risen from $0.21 (1.31 yuan) to a maximum of $0.39 (2.54 yuan), an increase of up to 85%, but due to the lack of content support and extremely limited holders, the current price per ONIT is only $0.16 (1.04 yuan), down 23% overall.
After understanding the background of ONBUFF and the basic situation of the token, let's take a look at the "money making mechanism" of the P2E version of ROL.
According to the official introduction, in addition to the game reservation reward, the onbuff point reward worth 10ONIT (10.5 yuan), in the game, players can also complete daily missions, achievements, defeat MVP bosses and level bosses to earn ONBUFF points.
Once onboarding ONBUFF Points, players can redeem THEMON tokens (reverse convertible) on the INNO platform at a certain exchange rate (currently 100:2.77), and based on today's exchange rate, players can earn up to 277 NEWTON tokens at a time. After obtaining NEWTON tokens, players can convert NEWTON tokens into ONIT at a certain exchange rate through the ONBUFF wallet.
However, due to the player's enthusiasm, as of the end of the author's manuscript, the game server is still in a state of being flooded by traffic, and the relevant official pages of the ROL in the ONBUFF website cannot be accessed by the author, so the official exchange rate of the two is not clear. But according to data from a third-party blockchain query site, 277 NEWTOns can be converted into 49.7636 ONITs, equivalent to $7.96 (about 50.65 yuan), and the exchange rate of the two conversions is 5.566:1.
Although in theory this data should be accurate due to the transparency of the blockchain, this data is still not official data, so it is for reference only.
And because almost everyone is turned away by the server, in addition to the daily missions and the onbuff points obtained by the pass, it is not clear how the explosion rate of enemy points in the game is, but it is certain that if the explosion rate is relatively considerable, ROL will become the new favorite of the gold studio.
The appeal of established IP
The P2E version of ROL exceeded one million reservations before it was launched, which actually proved the player's expectations for the game, and under the official warm-up tweet, some netizens said, "This is my favorite game + NFT!" ”
The game's current plan to be launched only in Southeast Asia has also caused many South American and European players to "dissatisfied", who have asked whether the game will be launched in their own countries under the game's official Twitter, in other words, it can get more than one million reservations in Southeast Asia alone, which also proves the influence of the IP "Wonderland Legends" in Southeast Asia.
In fact, before the game was launched, the author had reservations about the P2E version of ROL, according to the player reviews of the ordinary version of ROL, although the game has been online for a year, many players have also expressed support for the efforts of the development team, but the game has some unrepaired bugs in the basic system including the friend function.
"The Southeast Asia server service has been open for half a year, but basic functions such as adding friends have not yet been implemented", "I think the game is too rough." The character feels really rough", "I wish they had upgraded the whole game instead of simply adding the NFT system".
Forgive Google's Korean machine flip
Unfortunately, GGL does not seem to be ready for the game to go online, the first day of the ROL service, under the official Twitter, almost all players are reporting that they can not enter the game, and even search for the game name on Youtube, the first video that appears is a related BUG video, rather than a demonstration of the game content shared by some lucky people, which shows the seriousness of the server problem. As of the time of writing, GGL has not issued any announcement explaining this issue, and GameLook will continue to pay attention to the specific situation.
As for the P2E system, the author still believes that, like many other P2E games, under the influence of the two-tier exchange rate, coupled with the low value of ONIT, the entire P2E model of ROL is currently almost out of touch with ordinary players, and it is still just an exclusive system for professional teams.
Having said that, GameLook doesn't want to take a completely negative view of GGL's attempts either. If ROX is a reflection of the "Wonderland Legends" IP and injects new vitality, then ROL is GGL's attempt to actively explore the future development of IP.
However, for P2E and blockchain, GGL's current market limiting the ROL market to Southeast Asia where there are many experts does not seem to be the best choice, as some netizens said, if NFT or P2E is only online in some countries, then the entire model can not reach its best state.
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